Why Google Struggles With Hardware

Share
Embed
  • Published on Nov 9, 2019
  • Google’s hardware strategy has been somewhat of a puzzle. Why does a company that earns nearly all of its revenue from online advertising need the hassle of building and marketing hardware?
    » Subscribe to CNBC: cnb.cx/SubscribeCNBC
    » Subscribe to CNBC TV: cnb.cx/SubscribeCNBCtelevision
    » Subscribe to CNBC Classic: cnb.cx/SubscribeCNBCclassic
    About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
    Connect with CNBC News Online
    Get the latest news: www.cnbc.com/
    Follow CNBC on LinkedIn: cnb.cx/LinkedInCNBC
    Follow CNBC News on Facebook: cnb.cx/LikeCNBC
    Follow CNBC News on Twitter: cnb.cx/FollowCNBC
    Follow CNBC News on Instagram: cnb.cx/InstagramCNBC
    #CNBC
    Why Google Struggles With Hardware

Comments • 1 638

  • Eric Daniel
    Eric Daniel 7 hours ago

    the "Vast 39% verses 61% ". This report is biased. I do not even want to see it again.

  • Justin White
    Justin White Day ago

    As long as you're conscious of the data their collecting and how to manage it, you can decide what you want them to know about you and how they use it. I use ad blockers and disable any google app notifications that aren't useful to me, so I'm getting minimal ads while benefiting from the personalized features and search results in their software.

  • Joe User
    Joe User 3 days ago

    @5:54 only to buy HTC cell phone co soon after.....

  • Dalmain J
    Dalmain J 3 days ago +3

    Why did Google name itself Alphabet?
    👇


    Because gooooooooooooooooooooooooooooooooooogle wasn't enough letters.

  • AnMSpec
    AnMSpec 4 days ago

    Stupid who wants it all now ??? 😵

  • Ari Entyse
    Ari Entyse 4 days ago

    They're a software company, jumping into the hardware business. Just like Microsoft did when they finally released Surface. There's no need for a video like this...

  • Tvrtko Krželj
    Tvrtko Krželj 4 days ago

    Google make so much money on software so it can allow itself to loose some on hardware. ;)

  • peace
    peace 4 days ago

    google is on to some thing for temporary basis thy needed hardware business thy r into more AI and cloud and apps but to feed these areas with cash thy use add mny

  • Scan End
    Scan End 4 days ago +9

    Google isn't primarily an advertisement company, it's a data mining company.

  • vincentlee
    vincentlee 4 days ago

    This software giant doesn't come out any hardware that looks as good as Apple or even Microsoft did. I like Android but dislike pixel phone...

  • Rishad D'souza
    Rishad D'souza 4 days ago

    I think the Google can become a big hardware player on strength of their software prowess. I use the Pixel 3a, and it is a fantastic device. It's not SUPER fast, but still runs smoothly enough, the camera is A+ and even though it uses plastic, it feels quite premium in its material. They do need to work harder on getting some of the basics right with their top-line phones but I feel that will happen in the next 2-3 years.

  • Dilpreet Singh
    Dilpreet Singh 5 days ago

    google make ara that l bankrupt samsung and apple when it comes to phones

  • gamez buddy
    gamez buddy 5 days ago +2

    nokia,motorola >>>>> pixels

  • Ng Chin Ern
    Ng Chin Ern 5 days ago

    Google has great hardware

  • mute754
    mute754 6 days ago +1

    I absolutely love my Pixel 4. I've been using their phones since the Nexus 5.

  • mmmusic111
    mmmusic111 7 days ago +3

    Google should not be in the pixel businesses. The pixel struggled in hardware... Like burn in or screen won't turn off when call ends

  • thanvi shahid
    thanvi shahid 7 days ago +1

    Google switch here and there for hardware

  • Paul Rizzo
    Paul Rizzo 7 days ago +2

    They are creepy that is why. Who in their right mind would allow such an intrusive company into their private lives? 1984 was not an instruction manual.

  • airrwalker
    airrwalker 7 days ago

    Can you trust Apple for privacy?

  • Quiet Corner
    Quiet Corner 7 days ago

    Check out the Onion's satire on Google opt out.

  • D. Dames
    D. Dames 8 days ago

    Glassholes 😭😂😂.. great vid

  • Skeave
    Skeave 9 days ago

    I keep my phones longer than most and I have yet to find another android phone with the same longevity as pixels. I'm still using the 2xl and it's working better than when I got it. I've never had that with Samsung or lg. Because of that, they're just a better value for me.

  • w23857980
    w23857980 9 days ago

    Too expensive.

  • Muin
    Muin 10 days ago

    the key is to listen to what the buyer wants

  • Lia Luna
    Lia Luna 11 days ago

    If Google knows so much about me why do they keep giving me ads in languages I've never been able to speak?

  • deep mind
    deep mind 14 days ago

    If they can somehow give their Google Assistant the ability to use logic and reasoning, I would use it no matter how much data Google knows about me.

  • muthuvel boopathy
    muthuvel boopathy 14 days ago

    Well i am a pixel user and am happy for one good reason.
    Google products are cheaper than apple products . Pixel phones do get some killer features which have no match like .....now playing , unlimited cloud storage, killer camera , etc
    As far as the ad part is concerned Google is earning some 32 billion because of the ads and not hardware .it's practically impossible to live without using TheXvid , Maps or Google search for a day . If it's ads vs Google services, it's Google for me on any day.

  • Bill Harker
    Bill Harker 15 days ago

    2:38 nice voice crack 😂

  • Saurabh Jha
    Saurabh Jha 15 days ago

    we can't imagine our lives without Google so let us also contribute to make Google survive and make our lives more easier.

  • Saurabh Jha
    Saurabh Jha 15 days ago

    Google is love ❤️

  • Filip Cetkovic
    Filip Cetkovic 15 days ago +1

    I got the google pixel 4 ad omg

  • SrinivasaTeja Koorapathy

    Google only needs data

  • ruzzell907
    ruzzell907 16 days ago

    Most confusing product line ever.
    Is Google serious about hardware?

  • Patrick T
    Patrick T 16 days ago +2

    they are trying to become Apple but fail miserably because they think that their products are as good as Apple.

    • Mark Smith
      Mark Smith 9 days ago

      At least regarding their phones, they may be TRYING to integrate everything but the glitches and faulty hardware sort of makes their efforts moot. Not to mention there doesn't seem to be a unified vision. Google is like an excentric billionaire inventor with ADD.

  • Jan Bildsøe Hansen
    Jan Bildsøe Hansen 16 days ago

    there matrial design look like crap from the 90`

  • SevenDeMagnus
    SevenDeMagnus 16 days ago

    Cool. Google now has SpaceX's Starlink too (investor).

  • Mike Nguyen
    Mike Nguyen 16 days ago

    Google is a major hardware player in education?
    No, Chromebooks are, the cheapest Chromebook from Google is around 600 USD from the official store (I'm not sure about Amazon) and at that price, they can't compete with anything

  • Joshua Spagnoletti
    Joshua Spagnoletti 16 days ago

    I wish we got the Google Pixel in South Africa. The only phone I would consider besides an iPhone.

  • Raghav Kaushal
    Raghav Kaushal 17 days ago

    Google doesn't struggle with hardware in the case of Phones.
    It struggles with software optimisation.

  • Pradumna V Saraf
    Pradumna V Saraf 17 days ago

    03:28 At First I Thought Its Internet Connectivity Issue😬😬

  • Pradumna V Saraf
    Pradumna V Saraf 17 days ago

    03:28 At First I Thought Its Internet Connectivity Issue😬😬

  • Vision33r
    Vision33r 18 days ago

    It's simple, they are not a hardware company. When your priorities are data and marketing then you're not gonna be making great hardware. When you spend $899 on a Pixel 4 phone and you get just a vanilla Android experience. It's not exactly a great seller for the price. There's too much competition within Android from OnePlus, Samsung, Huawei, etc.

  • TNC -Potato
    TNC -Potato 18 days ago

    This is why I use apple 😒

  • R. Rantung
    R. Rantung 18 days ago

    The problem is PRICE!

  • Jeremy Moore
    Jeremy Moore 19 days ago

    “Glass holes” 🤣

  • Kim J
    Kim J 19 days ago

    I bought my first Google product which was pixel 3 xl last month. I dropped it once and left a dent on my white paint and chiped off after. Seemed over complicated when I first used it. It also slowed down after a month. I promised myself to never buy any pixel products.

  • George Williams
    George Williams 19 days ago +1

    They start off doing it kinda right & then mimic their "competitor's" worst traits and screw themselves.

  • ZR1Terror
    ZR1Terror 19 days ago +4

    They have all the money in the world and they can’t make a decent looking phone.

  • bestamerica
    bestamerica 19 days ago +1

    '
    no wonder what country pure make any google hardwares = softwares

  • PSYCLOWN185
    PSYCLOWN185 19 days ago

    I definitely have not been impressed with the Pixel phones. They could have been so much better.

  • susan rattray
    susan rattray 20 days ago

    I LOVE my Google.

  • Lizzie Danger
    Lizzie Danger 20 days ago

    Google needs to stick to what it does best. Software. All of their software is very snappy and fluid. However, their hardware isn't up to par with samsung and apple. Google needs to play its cards right and just sell the privilege of using their stuff to apple and samsung so they can make more money. Googles software is extremely fluid on iOS and android. They don't need to make their own hardware. Its just a stupid business decision.

  • Davius Lepremier
    Davius Lepremier 20 days ago

    all in china that's why

  • einc70
    einc70 20 days ago

    It's a search engine at the core. So it's source of revenue is ONLINE advertising.
    Android comes with Google's services included. All phone companies outsourcing Android OS needs to include Google's apps.
    Hardware companies are also phone companies called OEM. Hardware is peripheral to Google's expansion that is to expand its SEARCH ENGINE on your phones. You click on an Ad on your phone, the adviser and Google get their cut.

  • Sam Al Heid
    Sam Al Heid 20 days ago +1

    They struggle because of diversity hires

  • Matty
    Matty 21 day ago

    I wish Google would partner with OnePlus

  • Ahsan Arshad
    Ahsan Arshad 22 days ago

    I feel Google doesn't need to jump in hardware business....They should stick to what they are good at

  • s r raj
    s r raj 22 days ago

    Android is the worst OS a phone could have. With powerful hardwares underlying, android is restricting the user, the experience the powerful hardware is slated to provide

  • Steven Qiu
    Steven Qiu 22 days ago

    They are not buying hardware companies, they are buying user data. Your privacy, your future.

  • abdullah abdulaziz
    abdullah abdulaziz 22 days ago

    Their products are very expensive don't have a fan following who will pay that much money
    They are not available anywhere and more
    If they make products like Moto G they will be successful again