Sainsbury’s Christmas advert 2016 is here! Watch the video now

  • Published on Nov 21, 2016
  • Sainsbury’s Christmas advert 2016 is here! Watch the video now
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    Train delays, endless queues and awkward office parties are just a few of the struggles of the festive season depicted in Sainsbury’s musical comedy Christmas campaign.
    Sainsbury’s Mog the cat won the battle of the Christmas TV adverts last year, as it was seen nearly 26 million times ahead of John Lewis’ Man on the Moon which got nearly 23 million views.
    The retailer will be hoping to repeat its success this year with its three minute musical advert, titled The Greatest Gift, which launched only a few days after John Lewis' latest Buster the Boxer.
    People are complaining the John Lewis ad has ruined Christmas
    Voiced by British comedian James Corden and directed by award winning Sam Fell, behind animated movie ParaNorman, the advert highlights the importance of sharing the gift of time with friends and family during the holiday season.
    The Greatest Gift uses stop-frame animation techniques and laser-printed puppets made by the Manchester-based company Mackinnon and Saunders, who were behind Fantastic Mr Fox.
    Read more Am I the only one uninspired by the John Lewis Christmas ad vermin? How much are John Lewis and Burberry spending on your favourite ads? M&S introduces Mrs Claus in contemporary campaign The emotionally manipulative techniques behind Buster the Boxer
    The campaign tells the story of Dave, a hard-working and devoted father, who comes up with an ingenious plan to make sure he can be with his family for Christmas.
    Dave’s story is told via the humorous song The Greatest Gift For Christmas Is Me, sung by James Corden and composed by Bret McKenzie, a comedian, musician and producer who won the 2012 Oscar for best original song in The Muppets.

Comments • 27

  • hansoloization
    hansoloization 17 days ago

    It was written by one of the members of the Flight of the Concords

  • Renegade_ Raider
    Renegade_ Raider 2 months ago

    i sPenT 20 miNutEs lOOkinG fOR thiS thiNg
    jeez my finger is numb :c

  • malou lambri
    malou lambri 2 months ago +1

    Who is waching this in 2019

  • Tyler Joseph
    Tyler Joseph 9 months ago +1

    sounds like nine in the afternoon at the start

  • Emi Roblox
    Emi Roblox 10 months ago +4

    2019 anyone?

  • Zink
    Zink Year ago +1

    100th subscriber

  • Georgia Robey
    Georgia Robey Year ago


  • koko koko
    koko koko Year ago +1

    My teach taught me about this to

  • Gurpal Chima
    Gurpal Chima Year ago

    I can sing the song read it fdugdvhgfdghuhfsfiigessgkit Rhonda mjgddfhkihfdwyoig jhgghlojfxghjkurfvjkkkhfgghhjbgyujbvghjngujnbhvvfghk ?
    Nbgmm.??+7653$%'*$#@#"''--&6+--+--+8&5677%$%:++-hgffjhfghhgfgjknfhnh c.f. Buddy nhgfcxd

  • how dare you diss my cheese

    Why did it jut remember this right now from to years ago

    • Zink
      Zink Year ago

      Ronnie1234597 same

  • Karl Turton
    Karl Turton Year ago


  • my universe
    my universe 2 years ago +3

    I love it but maby change twurk to some thing else because i was expelled from school why you ask we have a talent contest and i said TWURK CHANGE it but i still LOVE it pls can you change pls replie or a bad coment on all you vid ooooooooooooooooooooooookkkkkkkkkkkkkkkkkkkkkkkkeeeeeeeeeeeeeeyyyyyyyyyyyyyyyy yes replie nowwwwwwwwww NOWWWWWWW

  • Serena Bunny
    Serena Bunny 2 years ago +9

    My teacher taught us about this

  • Toast Gamer
    Toast Gamer 2 years ago +5

    Still love this