[MV] 이달의 소녀 yyxy (LOONA/yyxy) "love4eva (feat. Grimes)"

  • Published on May 30, 2018
  • [MV] 이달의 소녀 yyxy (LOOΠΔ/yyxy) "love4eva (feat. Grimes)"
    LOOΠΔ/yyxy [beauty&thebeat]
    Each one of the members have their unique identity as a solo artist,
    and the solo artists gather to form a unit.
    When the units finally gather, they create a world.
    LOOΠΔ 1/3 sang the excitement and expectations of the first love through ‘Love&Live’.
    LOOΠΔ/ODD EYE CIRCLE sang that love is not about waiting, but about stepping forward and taking action through ‘Mix&Match’.
    Finally, LOOΠΔ/yyxy sings about the love of youth so shiny to seem luminous, through ‘beauty&thebeat’.
    They decide to be truthful to their emotions in the moment, free of worries about what may come tomorrow.
    Yves, Chuu, Go Won, and Olivia Hye, the members of LOOΠΔ/yyxy, have talked about their own self-awareness and ego in their solo releases.
    The ego takes them to admire or even be jealous of someone else, like many girls in their age do. Sometimes the story derives from self-hatred or disappointment.
    However, they all come to a realization that ego isn’t decided or made by someone else, but is complete by loving oneself.
    dal segno
    The definition of ‘dal segno’ the title of the intro track is ‘return to segno’.
    The time of youth, which goes around and around in the same loop without their own intentions seemed like ‘dal segno’.
    In the loop, they find the light that lets them discover their own ego.
    love4eva (feat. Grimes)
    E-TRIBE, the maestro of dance music known for producing SNSD’s ‘Gee’, and an upcoming production team ‘BADD’ have collaborated to produce the track where the members of LOOΠΔ/yyxy completed “love4eva” with their various voice colors and expressive emotions.
    Sudden encounter of a crush. They sing that it is not just a process to get the person to love you back, but their emotion itself is what is lovable and precious.
    Also, the news that one of the hippest artists in the world, Grimes, will be featuring in the track have raised a fervor in the pop scene around the globe.
    The beats lay on the start of the girls with blessing and grace by Grimes, the creator of her own musical universe.
    The music video was shot exclusively in Budapest, Hungary with LOOΠΔ’s video director Digipedi. The director captures LOOΠΔ/yyxy’s process of completing their ego,
    which may be a ‘new’ ‘heart attack’ which is ‘one&only’ and ‘egoist’ in their own each way.
    “frozen” aurally mesmerizes the audiences with oriental story-telling on top of a westernized beats.
    The melodies of the verse start in the spring passes through summer, where it reaches the chorus and hits you like winter, until flowers bloom again.
    one way
    “one way” actually is a track that has been kept aside for a long time
    to be used in a concept album titled ‘LOOΠΔ the Ballad’.
    ‘LOOΠΔ the Ballad’ which will be released in May 2019, is an album composed of ballad songs
    with the best melodies among many common ballad numbers.
    “one way” is a sneak preview for what is to come, through the emotional expressions in the voices of LOOΠΔ/yyxy.
    Yves opens with a dry voice as if she is standing alone in the silent desert,
    Chuu fills up the space with her voice full of moisture. Go Won’s crunchy voice
    and Olivia Hye’s voice with the duality of day and night, gather to complete one music.
    rendezvous 18.6y
    18.6 years is the sidereal period of the moon.
    The coincidence of the girls becoming LOOΠΔ 1/3, YeoJin, LOOΠΔ/ODD EYE CIRCLE, and lastly LOOΠΔ/yyxy. And one fate.
    Meeting with fans who have recognized LOOΠΔ from even before the debut.
    Endless things such as these that can only be described as ‘rendezvous’
    That is how rendezvous 18.6y becomes meaningful.
    #이달의소녀 #LOONA #yyxy #이브 #츄 #고원 #OliviaHye #Yves #Chuu #GoWon #올리비아혜 #love4eva #MV #BlockBerry #BlockBerryCreative
    More about LOOΠΔ/
    iTunes : itunes.apple.com/us/album/beauty-thebeat-ep/1391514681
    Spotify : open.spotify.com/album/2kyVSOU7qUn6c3WqHjhMB1?si=c_QPFMYcQCqHTb7FrvOIRw
    Amazon Music : www.amazon.com/beauty-thebeat-LOO%CE%A0%CE%94-yyxy/dp/B07DDHWT7K/ref=sr_1_1?s=dmusic&ie=UTF8&qid=1527755832&sr=1-1-mp3-albums-bar-strip-0&keywords=LOO%CE%A0%CE%94+yyxy
    LOOΠΔ Official : www.loonatheworld.com
    LOOΠΔ Instagram : instagram.com/loonatheworld/
    LOOΠΔ Twitter : twitter.com/loonatheworld
    LOOΠΔ Facebook : facebook.com/loonatheworld/
    LOOΠΔ Official Korean Fan Cafe : cafe.daum.net/loonatheworld
    Copyrights 2018 ⓒ BlockBerryCreative. All Rights Reserved.
  • EntertainmentEntertainment

Comments • 18 957

  • ridwaan omar
    ridwaan omar 14 minutes ago


  • Mirai chan
    Mirai chan 5 hours ago

    so apparently this has been playing in H&M stores everywhere so I guess I’d better move into one

  • TK-Rentix11
    TK-Rentix11 17 hours ago +2

    the first time i watched this, i didn't know loona.
    Now months later i totally *stan* .

  • Juxn Xguilerx
    Juxn Xguilerx 20 hours ago

    Olivia 😻💞

  • Ralyn Parkhill
    Ralyn Parkhill 21 hour ago

    When it shows Olivia saying "love4eva," her lips are clearly making a "B" sound, like "love4eba," but when the others say it, it looks like the "V" sound. Maybe they left Olivia behind because they didn't like her accent, lol.

  • DarkBlade
    DarkBlade 22 hours ago

    Amo demasiado la Chuu cuando hace esa carita ♥w♥ 01:08

  • Aaliyah Kenner
    Aaliyah Kenner Day ago +1

    3:30 "lub for eba"

  • Doug Myrlie
    Doug Myrlie Day ago

    Are there any kpop singers that can hang voice wise with the Lady Gagas and Beyonces of the world. I've read the girl groups are underpaid and mistreated by the labels in Korea.

    • Doug Myrlie
      Doug Myrlie 22 hours ago

      +Exo-l Xingmi Shawol Thanks I will.

    • Exo-l Xingmi Shawol
      Exo-l Xingmi Shawol 23 hours ago

      Well this group's company treats them really well, but other companies do treat girl groups who aren't popular not well. I think you are looking for Solo female artists. Taeyeon from girls generation, Hyolin from Sistar, Eunji from Apink are good singers from girl groups. I think Sunmi is a great performer, you should check out her songs Gashina, Heronie, and her latest song Siren.

  • Bárbara Rocha
    Bárbara Rocha Day ago +3

    Is it okay that I always get sad when watching this video? Idk, I just feel really sorry for Olivia been left behind.

  • Miya Yamato
    Miya Yamato Day ago

    Wait where did my wig go

    CHULHAN JUN 2 days ago

    이 노래가 젤 조음.

  • Gabriela Vicuña
    Gabriela Vicuña 2 days ago

    I love this MV but it physically pains me to see Olivia Hye standing alone at the end, that posture is so real...

  • Sophia Andrea
    Sophia Andrea 2 days ago +6

    I’m seeing so many comments that love4eva was playing on their local H&M’s. I need to hear that here in Japan too😭😭😭
    H&M stans Loona y’all lol

  • JINnamon roll
    JINnamon roll 3 days ago +3

    This gay lil song is what made me an orbit and It will always have a special place in my heart

  • tati. chan
    tati. chan 3 days ago


  • i love straykidZ
    i love straykidZ 3 days ago +1

    Names pls
    I know only Chuu

    • I an thou, thou wigless me
      I an thou, thou wigless me 2 days ago +1

      1:20 Here are the names!
      Yves - Red skirt
      Chuu - Yellow skirt
      GoWon - Blue skirt
      Olivia Hye - Green skirt
      This is a sub-unit called yyxy.
      They also have other sub-units:
      Loona 1/3
      Odd Eye Circle
      All in all, Loona has 3 sub-units.
      I suggest you to check out their other songs, I hope you like them!
      Also, you can know them better by:
      Watching LoonaTv (Best Way)
      Hope you have a good day!

  • potatohime
    potatohime 3 days ago

    this sounds exactly like girls generation's gee lmao

    • Nilsu
      Nilsu 2 days ago +2

      i have listened to gee since it came out sincerely and when love4eva came out i NEVER thought about gee not once, sure it's the same producer but aside from the beginning you guys definetely need to compare these two lol

    • Loonatheorbit
      Loonatheorbit 3 days ago +3

      Gee producer made this song so..

  • Rian Malik
    Rian Malik 3 days ago +2

    September love4eva Comment Section Report:
    70%: About H&M all over the world played this song
    20%: About how precious Chuu is
    10%: About Grimes' intro

  • sun flowonwoo
    sun flowonwoo 3 days ago

    i like this song but honestly this is so hurt to watch

  • emary balanquit
    emary balanquit 3 days ago +2

    Well most of the comments here are saying that they've heard this song in any H&M stores,
    Well unfortunately I heard it in Gucci

  • PotatoPixelz HD
    PotatoPixelz HD 3 days ago +1

    Damn ChuuGoVes left Olivia in Eden how sad

  • yesi ojeda
    yesi ojeda 3 days ago +1


  • crystal simon
    crystal simon 3 days ago +1

    loona is really giving us great vocals and so many concepts and different sounds awe

  • crystal simon
    crystal simon 3 days ago

    missing this💖💖💖💖

  • Consome II
    Consome II 3 days ago

    Is this Grimes speaking spanish “ME GUSTA” at minute 2:40?

  • Mely Kika
    Mely Kika 3 days ago +2

    Now is time to get into the loonaverse. I officially stan this 12 talented girls

  • 수히
    수히 4 days ago +1

    i feel like this is a great time to confess that in 3rd and 4th grade i smelled people's hair but as a joke

  • eden
    eden 4 days ago +1

    this music video is sinister/chilling if you really pay attention,,

  • Yasmin Jeon Corn
    Yasmin Jeon Corn 4 days ago

    Oh my good i love LOONA

  • Agatha Viana
    Agatha Viana 4 days ago

    They deserve more

  • pes uhas
    pes uhas 4 days ago +1

    why is olivia alone 😭

  • crissprince
    crissprince 4 days ago +1

    why only 4 members... and in Hi high! uhmm like 8 members... please... :)

    • crissprince
      crissprince 4 days ago +1

      :OOOOOO thanks so much!! ^^

    • stan gowon for clear skin
      stan gowon for clear skin 4 days ago +2

      Loona as a whole group has 12 members, but loona-yyxy (one of loona's sub units) consists of 4 members only (yves, chuu, gowon and olivia hye).

  • yourbluemay
    yourbluemay 4 days ago +3

    h&m has one single playlist for all its stores worldwide i think spotify has their playlist and if u would check, love4eva is still there! open.spotify.com/user/hm/playlist/0eeKZp7perkDfgJQt4pc6I?si=1ra07qJyScOB97nX6EMuBw

  • Athraaexo
    Athraaexo 4 days ago +2

    I think i will be a fan for the beautiful girls loona
    All love and support from arab exo ls ♥️♥️

  • nayara lovegot7
    nayara lovegot7 5 days ago +3


  • gabs
    gabs 5 days ago +1


  • Tiên Trần Thị
    Tiên Trần Thị 5 days ago +2

    Oh! Now! I Know love4eva= love forever! So creative

    • w i n t e r s
      w i n t e r s 4 days ago +2

      or love4eva = love for eva
      eva = eve
      eve = yves

  • blz69どりふとboiハウス

    Math is everywhere.

  • Sana Mina Momo
    Sana Mina Momo 5 days ago +3

    One of the most underrated songs
    God this song is so good
    Visual 💯
    Vocal 💯
    Dance 💯

  • 용마자
    용마자 5 days ago +4

    츄 고원 올혜 이브 너무 기여워ㅠㅠㅠ

  • Alisha Sarania
    Alisha Sarania 5 days ago +2

    The ending is kinda haunting. 😂😂

  • Junyoto Luna
    Junyoto Luna 5 days ago +1

    Girls come to Mexico, please, im a mexican orbit 🙏🙏🙏🙏🙏🙏🙏❤❤❤❤❤❤❤❤

  • Tapiboba
    Tapiboba 5 days ago +4

    their songs always have this video game sound to it XD

  • Ayasteri
    Ayasteri 5 days ago +3

    i like this song but it makes me soo sad T.T

  • Nena de Hiroshima
    Nena de Hiroshima 6 days ago +1

    loona yyxy - bullying (feat grimes)

    • Nena de Hiroshima
      Nena de Hiroshima 4 days ago +1

      +stan gowon for clear skin
      i know it's just a joke but thank you

    • stan gowon for clear skin
      stan gowon for clear skin 4 days ago +1

      It's not bullying. There's a story behind this. You need to watch loona-yyxy members solo mv first to understand this mv.

  • neko-chan kawaii 26
    neko-chan kawaii 26 6 days ago +3

    Q Triste 😭

  • Haerim
    Haerim 6 days ago +4

    I love their concept and the theories with

    YVESTAE 6 days ago +7

    whoever writes these descriptions are fucking amazing woah

  • bulba
    bulba 6 days ago +3


  • Kiki Monroe
    Kiki Monroe 6 days ago +3


  • chang beanies
    chang beanies 6 days ago +3

    A bop

  • Matej Abramović
    Matej Abramović 7 days ago +2

    thanks melon

  • Angiebie Violet
    Angiebie Violet 7 days ago +3

    The intro of this song remind me of GG song 'GG'😄😄😍😍

    • Monica S
      Monica S 6 days ago +1

      +Angiebie Violet Yes

    • Angiebie Violet
      Angiebie Violet 6 days ago +1

      Ouhh,,isn't GG was SM entertainment?

    • Nilsu
      Nilsu 6 days ago +3

      same producer

  • Markipooh
    Markipooh 7 days ago +3

    You just can’t trust these white folks

  • VIXX been snatched
    VIXX been snatched 8 days ago +3

    2:00 "you and I, getting deeper". Doesn't "singing in the rain" have a similar lyrics also? In hi high the oec members circle Olivia and then she transports herself elsewhere. She is on top this diving platform above a deep pool and she sees Yves. She jumps from it. Lol where am I getting at? I just want to feel smart that's all

  • Violet Velvet
    Violet Velvet 8 days ago +1

    혜주가 왕따인 스토린가 ??

    MELOOΠΔS BUDDY 8 days ago +1

    I'm coming here again after I saw the clueless outfit on Iggy Azalea - Fancy's thumbnail

  • we are pristin annyeong

    Don't let Olivia find you

  • Caleb Meilink-Smith
    Caleb Meilink-Smith 8 days ago +1

    ....That beginning has a real 'sampling Gee, girls generation' feel to it, right?

    • bbc fam
      bbc fam 8 days ago +1

      It's the same producer

  • Skolastika Raissa
    Skolastika Raissa 9 days ago +3

    i listen to this song every morning to make sure i have a good day

  • cengiz
    cengiz 9 days ago +2

    I’m literally obsessed with this!! It sounds a little familiar, I can’t tell where from, but either way ISSA BOP

  • Sammy T
    Sammy T 9 days ago +2

    I can’t believe grimes made loona

  • Jasmind
    Jasmind 9 days ago +1

    Intro nya kaya intro GG - Gee . mirip

  • Didyouseemybag
    Didyouseemybag 10 days ago +6

    #describeamusicvideobadly Chuu Yves and Gowon ditch Olivia to eat flowers

  • dyingfoetus
    dyingfoetus 10 days ago

    Gee gee gee gee baby baby baby,
    gee gee gee gee baby baby baby yeah...

    • dyingfoetus
      dyingfoetus 9 days ago

      Ah okay that's not that bad then...

    • Richard Grayson
      Richard Grayson 9 days ago +6

      This song was made by the same producer as Gee

  • Zane M.
    Zane M. 10 days ago +4

    Tell me why I would spend all my pennies to look like a dark version of Park Chaewon :))

  • ARMY Bangtan.
    ARMY Bangtan. 10 days ago +9


  • ๖ۣۜMíʋ ๖ۣۜMíʋ

    Love ForeVer

  • Twice Cuber
    Twice Cuber 11 days ago +3

    I still think that Gowon sounds like Grimes

    STEPHANIE FOK 11 days ago +1


  • As qw
    As qw 11 days ago +1

    キラキラハッピー★ ひらけ! ここたま

  • Jimin’sApples
    Jimin’sApples 11 days ago

    Can someone explain wtf just happened

    • Richard Grayson
      Richard Grayson 9 days ago

      Watch daebak jjang's theory videos

    • Jimin’sApples
      Jimin’sApples 9 days ago

      Raah thanks . Ya know this is still confusing me

    • Raah
      Raah 9 days ago +2

      1:04 this girl Yves is supposed to be Eve, and this place is Eden, so Yves wanted to be free from Eden and escaped first and took the others, but for some reason they left one of the girls behind, Olivia Hye 3:49, that's why she's alone. Well this is a very simple explanation, but i suggest you look for theories about it, there are many videos

  • luana rsl
    luana rsl 12 days ago +7

    so after olivia (hate) ate the apple all of them were being punished by receiving lessons, so then faith (yves), hope (gowon) and love (chuu) created a plan to escape and be free, they need no garden of eden and ollie is left behind! that's why it took so long for them to find each other again! everything makes so much sense now

    • Raah
      Raah 9 days ago

      Actually it started with Yves, she escaped first and so was punished. Only in egoist Olivia bites the apple, love4eva happens before egoist

  • Naomi Yoshida TaehyungStan


  • Tatiana Ruiz
    Tatiana Ruiz 12 days ago +1

    .me fasina❤❤💙💜❤💗😥💙💙💜💜❤❤💙😲💜❤❤😍😍😍

  • Alejandra Escobedo
    Alejandra Escobedo 12 days ago

    I really hate the voice saying *finally introducing Loona ㅠㅠ* everything would be better without it...

  • ᄋ ᄋ
    ᄋ ᄋ 12 days ago +1

    내 콩팥까지 두근대 ㅋㅋㅋㅋ미쳤나 ㅋㅋㅋㅋㅋㅋㅋㅋㅋ콩팥까지 두근대는거면 어떤 기분이야 ㅋㅋ

  • Pedro Mark
    Pedro Mark 12 days ago

    A Olívia Hye sou eu na roda dos amigos. Ninguém me conta nada, ninguém me chama pra nada, todo mundo muda o assunto quando eu chego e tals. UTT me representou lindo. 😢

  • tinfawn
    tinfawn 13 days ago +12

    One of the crunchiest songs of 2018 what a bop

  • Seoulsluts
    Seoulsluts 13 days ago

    Chuu n yves r a thing, n Olivia hye is bullied. nice

  • Catalina Cardenas
    Catalina Cardenas 13 days ago +1

    no entendí nada

  • Sxshinee
    Sxshinee 14 days ago


    • Marial Kim
      Marial Kim 11 days ago

      +Unicorn 1911 Really? I see... same song of gee

    • Sxshinee
      Sxshinee 13 days ago

      +Unicorn 1911 i know

    • Unicorn 1911
      Unicorn 1911 13 days ago +3

      Same producer

  • ANJ
    ANJ 14 days ago +1

    I wanna know why they left out Olivia Hye.... poor baby wolf

  • Kiara Perez
    Kiara Perez 14 days ago +1

    The beginning reminds me of gee

  • mivaydiyenkedicik
    mivaydiyenkedicik 15 days ago +1

    Olivia marry me

  • Fuegotae 12
    Fuegotae 12 15 days ago +1

    Why does the intro sound a lot like Girls generations ‘ Gee ‘ intro? Or is it just me?

  • Luis!¡! Enrique
    Luis!¡! Enrique 15 days ago +1

    Beautiful girls

  • Maya Isabella
    Maya Isabella 15 days ago +12

    I heard this in h&m in the uk and it was great 😂

  • PopZone Entertainment
    PopZone Entertainment 15 days ago +10

    Apparently,It doesn't matter where but in H&M's around the globe this song sounds

  • Eduardo Garcia
    Eduardo Garcia 15 days ago +2

    Me suscribo

  • Tav-Suga
    Tav-Suga 15 days ago +2

    Im new i need backstory

    • Richard Grayson
      Richard Grayson 15 days ago

      Watch daebak jjang's theory videos starting from yves' new

    • Perro Primo
      Perro Primo 15 days ago +2

      Tav-Suga me too lol

  • PideoChong
    PideoChong 16 days ago +1

    Watched through all the video waiting for grimes to show up

  • Kim Lippie
    Kim Lippie 16 days ago +5

    🚨🚨🚨right now, gidle, nct, snsd, shinhwa, etc are NOT promoting on the show. Please vote for loona on the showpass app!!! They seriously have a chance to get a first win because the competition is not too bad and last time they won 2nd place!! It would suck if we lose on voting which international orbits are usually amazing at, but right now we are behind by over 30,000 votes on the showpass app and the distance keeps getting longer. It’s one of the easiest apps to earn votes on: get silver stars by posting in the content tab (one video link and 2 photos per day aka 6 votes) turn on the screen unlock feature (up to 100 times a day aka 30 votes), and watch ads (5 times an hour aka 5 votes an hour). Then you have to convert the silver stars to votes! PLEASE DON’T BE LAZY ORBITS IF YOU WANT LOONA TO GET A WIN 🚨🚨🚨

  • zBetax
    zBetax 16 days ago +1

    At first i did like loona but like every kpop group they got my now im hook oh and kimlip😍

  • MsYogaGrrrl
    MsYogaGrrrl 16 days ago +4

    Orbits, we can get our first win for the girls, but we need ALL of you, please! We're in a VERY close 2nd!
    1) Please down Starpass App. It allows you to upload 2 photos and 1 video once a day under "content" for stars and also to watch short commercial things for stars (click on the 3 lines in the upper lefthand screen, then click on point charge, then silver star, then "watch the video"--you can do this 5 times/hour). You'll need to "save silver stars earned on my profile" at the bottom of the screen. Then, to convert those stars to points, click on the 3 lines again, click on "point status" then "the show vote." Then hit "the "convert button". Early voting end 14:00 KST this Monday.

  • stan talent stan loona
    stan talent stan loona 16 days ago +1

    yyxy is my favorite, all my biases are in it.

  • Nico Yazawa
    Nico Yazawa 16 days ago +3


  • Kim Lippie
    Kim Lippie 16 days ago +6

    🚨🚨🚨right now, gidle, nct, snsd, shinhwa, etc are NOT promoting on the show. Please vote for loona on the showpass app!!! They seriously have a chance to get a first win because the competition is not too bad and last time they won 2nd place!! It would suck if we lose on voting which international orbits are usually amazing at, but right now we are behind by over 30,000 votes on the showpass app and the distance keeps getting longer. It’s one of the easiest apps to earn votes on: get silver stars by posting in the content tab, turn on the screen unlock feature, and watch ads. PLEASE DON’T BE LAZY ORBITS IF YOU WANT LOONA TO GET A WIN 🚨🚨🚨

  • Raah
    Raah 16 days ago +3

    First time i watched this mv i thought when Olivia was alone, it was because actually the plot twist is there are 1 girl, not 4. After the teaser "1 girl, 4 personalities" i think i wasn't that wrong 🤔