Blue Apron - A Simple Analysis

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  • Published on Oct 5, 2018
  • In this video, we’ll be taking a look at Blue Apron’s rise and fall as a subscription-based meal kit company, and more specifically, their approach to marketing.

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    Sources:

    'An In-Depth Look at Blue Apron’s $100 Million Marketing Strategy' by Ian Luck (Predominant source used in this video, would recommend) - www.marketingstrategy.com/blu...

    www.inc.com/molly-reynolds/ho...

    www.forbes.com/sites/brittain...

    www.fool.com/investing/2018/0...

    www.targetmarketingmag.com/ar...

    www.inc.com/business-insider/...

    www.fool.com/investing/2018/1...

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    MUSIC:
    Nujabes - Feather
    Stan Forebee - Starting Again

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