Christmas 2019 Ad | John Lewis & Partners and Waitrose & Partners

  • Published on Nov 14, 2019
  • Together with Waitrose & Partners, we’re excited to share the festive tale of a little girl and her excitable friend, Edgar. #ExcitableEdgar
    Our story this year is all about the magic of friendship and how one thoughtful gesture can make all the difference. Edgar’s excitement around the festive season can often lead to fiery consequences, but Ava sparks an idea for the perfect present to help him light up Christmas in his own special way 🔥
    Watch this film with audio description:
    Shop Edgar’s Christmas range here:
    Shop the Christmas food range here:
    Like John Lewis & Partners on Facebook: JohnLewisandPartners/
    Follow John Lewis & Partners on Twitter: jlandpartners
    Follow John Lewis & Partners on Instagram: johnlewisandpartners
    Listen to Bastille ‘Can’t Fight This Feeling’ here:
    Song: Can't Fight This Feeling
    Artist: Bastille
    Writer: Kevin Cronin
    Producer / Arranger: Mara Carlyle and Hugh Brunt
    Record Label: Universal Music
  • Film & AnimationFilm & Animation

Comments • 5 388

  • Lisa-marie cosmic
    Lisa-marie cosmic 17 minutes ago

    Great love it 😍💕💕💕💕❤️ I have ❤️💗😘😘😘😘

  • glowworm2
    glowworm2 Hour ago

    Oh my gosh, this is adorable! I love Edgar!

  • Maxine Coles
    Maxine Coles 3 hours ago

    John Lewis you have excelled this year with Edgar the Dragon its by a mile the best Christmas advert and more importantly one you remember. Last year with Elton John was naff the year before with the animals on the trampoline was brilliant. When can we buy a cuddly toy version of Edgar he should be your Motto now he's brilliant, the facial expressions are outstanding. Well Done John Lewis

  • Imogen Imeson
    Imogen Imeson 3 hours ago

    Horrible people just don't like the red-headed kid.

  • Francis Sheehan
    Francis Sheehan 4 hours ago


  • John Aldridge
    John Aldridge 4 hours ago

    5.3k dislikes. 5.3k comments.

  • gina elkes
    gina elkes 6 hours ago

    We want this song edition in every app ♥️♥️♥️

  • Winter Wolf0986
    Winter Wolf0986 9 hours ago +1

    Waitrose and Lewis partnering is the rich dream we never knew we needed.

  • Frank vanloon
    Frank vanloon Day ago


  • Maria Rosa
    Maria Rosa Day ago

    molt bonic!!!!

  • Awesome Angel
    Awesome Angel Day ago

    This is soo cute 😍

  • Frank T
    Frank T Day ago +1

    Anyone know who the 1st guy on the left of the table is in red

  • Riley Scotty
    Riley Scotty Day ago

    Well done

  • Tyler’s Life
    Tyler’s Life Day ago +1


  • Erin3618
    Erin3618 Day ago

    Love this advert... It wouldn’t be christmas without it 💕

  • Aaron Braithwaite

    Me and my son both love this advert absolutely brilliant message in the advert the message of acceptance well played John Lewis

  • Obinna Nwakwue
    Obinna Nwakwue Day ago

    I feel so terrible, I'm not crying....

  • Martha Anderson
    Martha Anderson Day ago +2

    This American loves this annual tradition. They never disappoint!

  • Teddy Burr
    Teddy Burr 2 days ago +1

    An Absolutely superb, SUPERB advert from John Lewis and Waitrose!!! The company who created this for them have certainly done John Lewis and Waitrose proud!! I love the last shot of Edgar's facial expressions when he realises everyone at the meal table is pleased with his Christmas pudding offering. His slight left glance to the little girl Ava..... A real tear jerker....and true Masterpiece. Teddy UK.

  • Milo Pitt
    Milo Pitt 2 days ago

    Big fan of Edgar

  • Mathilda Osborne
    Mathilda Osborne 2 days ago

    Why am i crying?? jk who wouldn't

  • Stranger Things Edits
    Stranger Things Edits 2 days ago +2

    Love how the song is in stranger things tho, sorry, that’s all I think about 😂

  • T D
    T D 2 days ago

    disappointing, wrong song choice and after last year's, it was a real let down, shame

  • Gary Holt
    Gary Holt 2 days ago +3

    Lol I love how he ties a scarf around his snout but the flames still come out of his ears. Best advert ever. I love it.

  • Annegret T.
    Annegret T. 2 days ago


  • Lisa Oconnor
    Lisa Oconnor 2 days ago

    It sad

  • K A
    K A 2 days ago

    I just got back from my UK holiday and I can't forget this commercial. I'm very happy that in the UK, people are excited about Christmas.

  • Alan Plant
    Alan Plant 3 days ago

    Edgar the dragon must return next year great add.

  • Andrew
    Andrew 3 days ago +1

    Ok first of all
    I am not here by choice
    This is my homework
    No joke

  • sam gregory
    sam gregory 3 days ago +4

    This song was originally by REO Speedwagon:
    *Insert obligatory JoJo reference here*

    • kathylivesforChrist
      kathylivesforChrist Hour ago

      sam gregory
      it sure sounded a lot better when they did it.
      Wheels Are Turning was an awesome album

  • AlexandreVezetiv
    AlexandreVezetiv 3 days ago +1

    Muito Lindo o vídeo,meus Parabéns!

  • xd gingy
    xd gingy 3 days ago +1

    The only reason I'm crying is because tseries sucks

    • KD MEDIA
      KD MEDIA Day ago

      xd gingy This makes no sense.

  • Jessica Murphy
    Jessica Murphy 3 days ago +1

    Who came here after Andy Robertson mentioned it in his video with Milner...just had to know. Love it!

  • Mohammed Alkhamis
    Mohammed Alkhamis 3 days ago

    Looks like GOT has a hidden season finale

  • Adeline Arthur
    Adeline Arthur 3 days ago

    I can't wait for John Lewis Christmas Advert every year aaaa and im from Malaysia lol

  • dave Stephenson
    dave Stephenson 4 days ago


  • djbenavit
    djbenavit 4 days ago

    Best advert ever ❤️

  • Jim Barber
    Jim Barber 4 days ago

    yes i do they have created new magic, well done john lewis, lets have a movie. edgar forever

  • Cuz 4Life
    Cuz 4Life 4 days ago +7

    Who else thinks that this should be made into a movie.


    Sincerely, I always love John Lewis Christmas Adverts :-) Thanks

  • William Baines
    William Baines 4 days ago


  • Junior Ellerby
    Junior Ellerby 4 days ago


  • Jessice Fowler
    Jessice Fowler 4 days ago


  • stephen platts
    stephen platts 4 days ago

    2014,2015 and 2019 are the very best Christmas advert John Lewis have ever made I watch them every year and can still make me upset and happy

  • Jamil Rob
    Jamil Rob 5 days ago +2

    Bradfordi love this cant stop watch it

  • basicsurfer08
    basicsurfer08 5 days ago +2

    In this advert, I like Greta Thunberg and the dragon

  • Eamonn the Egg - Gaming and more!

    Hafod's is better and £6,999,900 less expensive

  • Kaciegail Macalanda
    Kaciegail Macalanda 5 days ago

    what is the product advertised

  • adam Campbell McKenzie

    I can relate to every word he's singing about

  • trex nierobus
    trex nierobus 5 days ago

    the worst ad by john lewis

  • James Young
    James Young 5 days ago

    Edgar and Ava to be the 2020 Christmas ad!

  • SabethRavenwing
    SabethRavenwing 6 days ago

    I'd take this any day over the squatch soap guy

  • Ant O
    Ant O 6 days ago +1

    Missed the mark with their ad this year. Dragon is creepy, song is annoying. Not festive at all. Waste of money.

  • Dexterror
    Dexterror 6 days ago

    Still nothing has topped the old man on the moon advert

  • greg gregory
    greg gregory 6 days ago +1

    Who's in the Christmas spirit

  • cain kelly
    cain kelly 7 days ago

    Just noticed edgar collecting stars on the coming next screen at the end of i'm a celebrity on ITV tonight. What a nice nod

  • Luis Rocha
    Luis Rocha 7 days ago

    Muito bom

  • Phaedrax2
    Phaedrax2 7 days ago

    Had to check this out to see who was singing - i was convinced it was Shayne Ward!

    • Scarlett xoxo
      Scarlett xoxo 5 days ago

      You probably know who it is now anyway. The person who sang this is called dan smith, the lead singer of bastille. So if you like his voice go check bastille out because they are amazing

  • paige blazer
    paige blazer 7 days ago +9

    People say that there kids are traumatised it's a cute dragon I don't undertsand

  • Вероніка Горбова