Inside Microsoft’s big bet on open design

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  • Published on Apr 29, 2019
  • Microsoft is completely changing the company's approach to design. This huge shift will impact how all their products look in the future. Tom Warren visits the Microsoft headquarters in Redmond, Washington to learn about what the company calls “open design.” This new way of working will enable Microsoft to build hardware and software that feels like it’s all created by one company.
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Comments • 907

  • The Verge
    The Verge  Month ago +414

    Are small incremental updates better than big annual releases?

    • Pratap
      Pratap Month ago

      Yes. Absolutely

    • Medua Iwel
      Medua Iwel Month ago

      The Verge better

    • Player
      Player Month ago

      Hey, do you mind letting me know what TV stand that is in the background?

  • Mason McPeek
    Mason McPeek 20 days ago

    4:23 using a Mac to design Windows lol

  • My Man
    My Man 20 days ago +1

    Still can’t get over the Apple computers being used lol

  • Elijah Jude Garcia
    Elijah Jude Garcia Month ago +1

    i saw an employee using an apple product. DAMN!!

  • About The World
    About The World Month ago +1

    Sounds like what apple was do

  • 이진민
    이진민 Month ago +1

    just fix windows 10

  • Rahul Dev ETT
    Rahul Dev ETT Month ago +2

    Basically Microsoft is now Apple.

  • musicandoutdoors
    musicandoutdoors Month ago

    This video added nothing...reusing components, wow that’s novel !!

  • kailash karkera
    kailash karkera Month ago +2

    So this "open design" thing has nothing to do with the thumbnail and the misleading picture but it's more like becoming a company like Apple who design both the software and hardware internally.
    And the best part in the video is when even their own employees are using apple products and not their own. 😂

  • Aarif Almarshidy
    Aarif Almarshidy Month ago

    Hey Steve jobs
    Look who started believing in your ideas of software/hardware integration!!

  • cuma komen
    cuma komen Month ago +1

    Kalo ada orang Indonesia kesini tolong komen ya saya gk paham maksudnya ini orang ngomong apa

  • Alban Massé
    Alban Massé Month ago +1

    Rather than using Mac OS to understand the competition, they should use Windows to understand how much this OS needs to be redesigned in its entirety

  • Sohrab zia
    Sohrab zia Month ago

    So basically apple.

  • Khaled Kimboo
    Khaled Kimboo Month ago +1

    Microsoft version of open source goes like this:
    - We should open our code to a platform, GitHub
    - how can we still OWN this code?
    - oh let's OWN that website and everyone working there.

  • Vignesh Pai
    Vignesh Pai Month ago +1

    That was a lot of macs!

  • Fariz Afaf
    Fariz Afaf Month ago +2

    0:40 is that mac os in the background???

  • Liam Matteson
    Liam Matteson Month ago +2

    Didn't material design already accomplish this? It's not like this is some breakthrough moment that Microsoft is having. Sounds like they're taking after what Google is already doing

    • syawkcab
      syawkcab Month ago

      Material design is about how products look and feel. Open design is about how different teams at Microsoft work together. The name is a little misleading. Open design is not really about the *visual* design, more about the design of the code architecture

  • edseiya
    edseiya Month ago +1

    So.. basicqlly they are starting to work like Apple ?.. wow.. and it only took.them a few decades..

  • Nefff
    Nefff Month ago +1

    Hardware has been on the roof already for the last 2-3 years. Now the software has to catch up.

  • DreamLooper
    DreamLooper Month ago

    0:19 using mac lol

  • Player
    Player Month ago +1

    Does anyone know what TV stand the main presenter has in the background? (1:18 for example) I would really appreciate it!

  • K M
    K M Month ago +1

    Da f&ck is this shift only being introduced nowdays? =P How slow can a Coding Company learn?
    Also, when will the white background of the Start Menu Search "window" and all the legacy settings-windows be actually dark, in Dark Theme Mode?! Anyone knows a hack, at least for the Start Menu Search? (Yes, my priorities are checked ;))

  • CIRRUS
    CIRRUS Month ago

    yes, developers use macs. sorry pcmr.

  • Ygor Cortes
    Ygor Cortes Month ago +1

    They want all of their software AND their hardware to look consistent, but can't make their own operating system anywhere near consistent. I mean, it has pieces from literally 10 years ago mixed in it. I wonder if Windows will ever look good, modern and consistent for real.

  • Rocío Vidal
    Rocío Vidal Month ago +1

    didnt understand a thing

  • Martin Klleçi
    Martin Klleçi Month ago +1

    So it's basicly like Apple and Google

  • maxlol0
    maxlol0 Month ago +1

    somehow it sounds more like putting eggs in one basket.

  • Tim
    Tim Month ago

    I noticed several years ago Microsoft opening up and evolving into a better company. Glad to see this happen. It's good for the industry.

  • DapperDuff
    DapperDuff Month ago +2

    So is this why Windows 10 keeps having major issues?

  • Ilman
    Ilman Month ago +2

    Update every week.

    me : Oh No

  • Xxtictoc1216xX
    Xxtictoc1216xX Month ago +1

    Cough cough be more like apple

  • Alex
    Alex Month ago +2

    I guess you haven't seen Windows 10 design yet. Apps there have no design consistency.

  • Moe Assaf
    Moe Assaf Month ago +1

    Isn't that design exactly Apple's M.O?

  • John Wallace
    John Wallace Month ago +1

    I have to original Arm based surface. I spent over $1K for the tablet/keyboard. Before it became 2 years old Microsoft doomed my Arm based surface tablet by declaring no more development on The Arm based windows OS that was on this tablet. I’m never buying another Microsoft hardware device ever again. I have an Apple iPad Pro 2018. It’s much better device and I know it will be supported by Apple for years to come. Microsoft is not supporting consumers anymore as they realize they have lost that battle. They also do not support small business and education groups as Google and Apple have got those groups. Microsoft Is only supporting enterprise business’s. Groups larger then 1000 people is Microsoft’s target. If you are smaller then that number go to Google, Apple or one of the open source Linux systems because Microsoft doesn’t care about you and considers you already a lost casualty.

  • Alex Jones
    Alex Jones Month ago

    and at 2:27 microsoft using, MACBOOK? DAMN HYPOCRITES

  • Vincent Tofilau
    Vincent Tofilau Month ago

    So they learned from Apple finally?

  • Nicholas Whitcher
    Nicholas Whitcher Month ago

    way to try to copy google and end up copying apple

  • Dejenny Pilipovic
    Dejenny Pilipovic Month ago

    So pretty much like Apple?

  • I Commando
    I Commando Month ago

    So this is basically Google metro design for android, ChromeOS and all of their apps. Lmao

  • Dave Tan
    Dave Tan Month ago

    Gonna start a new company called micsoft.

  • JasonSPD
    JasonSPD Month ago

    It's about time Microsoft embrace agile and open source. The best software these few years has been MS Teams and VS Code.

  • jafl88
    jafl88 Month ago +1

    Windows mobile failed. It lost companies millions choosing it over android. If this is a good example of open design then it wont go well.

  • Simon Lloyd
    Simon Lloyd Month ago +1

    Microsoft going forward, getting better - Apple going backwards, getting worse

  • James Suddaby
    James Suddaby Month ago

    4:24 using a mac

  • Givenchy Homme
    Givenchy Homme Month ago +1

    The hardware is good, comparable to Apple. What isn't good is the software. Apple has the edge in that area.

  • farhan najme
    farhan najme Month ago +1

    “In the future Office, Skype, Surface and Xbox” wait u mean “In the future Office, Skype, MACBOOK and Xbox” ?

  • Juan María Ricardi
    Juan María Ricardi Month ago +1

    So many words to say absolutely nothing...

  • Nivekoman O
    Nivekoman O Month ago +2

    So basically Microsoft is copying Google.

  • Carson Wager
    Carson Wager Month ago +1

    Why are they using Apple computers

  • Loppy2345
    Loppy2345 Month ago +1

    So, why are all these Apple fanboys working for Microsoft now?

  • downthecrop
    downthecrop Month ago +1

    You didn’t say anything interesting in 5 minutes. What a surprise.

  • Anton T
    Anton T Month ago +1

    0:19 there is a MacBook in a Microsoft studio. Ok?

  • Sheepaxer
    Sheepaxer Month ago +1

    Oh so they try to replicate how apple works...?

  • Tosin
    Tosin Month ago +1

    I really liked my Nokia Lumia Windows Phone. Thank you.

  • Nicolò Arcuti
    Nicolò Arcuti Month ago +1

    Love how the whole video is about microsoft, yet you see like ALL MacBooks. LOL

  • Osvaldo Gil
    Osvaldo Gil Month ago +1

    Copying Apple again and again...

  • Abdul Mtoro III
    Abdul Mtoro III Month ago +1

    What a clickbait!...I need my Megabytes back!

  • Haris Wirabrata
    Haris Wirabrata Month ago

    open source inc

  • Anoos St.
    Anoos St. Month ago

    Microsoft emp. Using mac wow

  • crazycool1128
    crazycool1128 Month ago

    I can't wait to see the paperclip guy in all my MicrosoftTM devices!

  • Joe Wayne
    Joe Wayne Month ago

    Windows mixed reality is by far the better way to get into vr.

  • Jose Flores
    Jose Flores Month ago

    Apple seems pretty consistent across all there products...

  • John Scrooge
    John Scrooge Month ago

    They are basically trying to be apple

  • jhill4221
    jhill4221 Month ago +1

    This was an advert

  • Vamsi
    Vamsi Month ago +2

    All thanks to Mr. Satya Nadella.

  • Techni World
    Techni World Month ago

    Nice they use MacOS by Microsoft 😂😂

  • Tech Space
    Tech Space Month ago

    Finally Microsoft might be doing what Apple does best

  • Philip Fong
    Philip Fong Month ago

    Youn pronounce mike soft.

  • Pliny Elder
    Pliny Elder Month ago +1

    Scrap the OS and start from scratch; then I will be a believer.

    • Pliny Elder
      Pliny Elder Month ago

      Joel No wayyyy.... just my wishful thinking

    • Joel
      Joel Month ago

      Pliny Elder that’s not how this works...

  • selfreference2
    selfreference2 Month ago

    So like....every other company?

  • Anton Markov
    Anton Markov Month ago

    Dude fix your collar, you’re not looking cool

  • XxMsrSzprzxX
    XxMsrSzprzxX Month ago

    Trying too hard to be Apple. Just stick to desktop OSes for the masses and enterprise. Oh and XBOX.

  • Bogdan Iorga
    Bogdan Iorga Month ago

    So! Microsoft discovered Agile methodology ?!

  • Kynaru Helio
    Kynaru Helio Month ago

    that courier tablet was so ahead of its time... I would love something like that.

  • Emre MUTLU
    Emre MUTLU Month ago +2

    *Microsoft employees like:* _I don't like taking business to home with me, it is boring and also kills my creativity..._ :D

  • KryzMasta
    KryzMasta Month ago +1

    0:07 “... how the products will look like in the future.” How they will look like!? WHAT they will look like! I’m pushing icepicks in my ears so the bleeding can stop the pain in my brains.

  • Vysair
    Vysair Month ago +1

    Skype? No we now use Discord
    Outlook? No, just Gmail
    Windows OS Mobile? No, just give full Windows
    Hotel? Trivago

  • Mark Brown
    Mark Brown Month ago +15

    Ahaa.... So, Microsoft is now not only copying Apple's product, but Apple's strategies too!
    Update: Using Apple's own computers!!

  • Tiago Miranda
    Tiago Miranda Month ago

    Everyone talking about Macs when I see wide as **** Dell screens and Solidworks.

  • Jose Gabriel Miranda

    This video is on the Verge of being an Ad.

  • New Yoko
    New Yoko Month ago

    Where's the glass screen, reported as misleading content.

  • Peter XYZ
    Peter XYZ Month ago +1

    MS is full of them self similar to Apple; but, Apple is a little more nimble and forward thinking.

  • Qimchi
    Qimchi Month ago

    I'm thinking his still doesn't mean that updates won't cause more problems? Win10 updates are just a mess.
    Edit: slight grammar fix

  • El D
    El D Month ago

    So they want everything to look homogenous

  • Jimmy Canosa
    Jimmy Canosa Month ago

    I also like Microsoft recently.

  • samuel gutierrez
    samuel gutierrez Month ago +1

    So they are just barely figuring out what corroboration is?? Fail-_-

  • Fernando Roque
    Fernando Roque Month ago

    0:04 is that a MacBook?? ON microsoft HQ? Hmm.....

  • Joseph Shepherd
    Joseph Shepherd Month ago

    I mean it's just the 'lean startup' approach , not their own new innovation

  • JJ 04
    JJ 04 Month ago

    Ie all online video games

  • Buchanan Games
    Buchanan Games Month ago

    0:15 ..so Apple

  • sjcongo
    sjcongo Month ago +2

    Inside Microsofts big bet
    Computer: Apple macbook

  • Caleb Arzie
    Caleb Arzie Month ago

    Apple has been doing this for like a decade. . .

  • Adam Mackey Smith
    Adam Mackey Smith Month ago +6

    Basically Apple's strategy from 20 years ago...

  • Drew Rodrigues
    Drew Rodrigues Month ago

    TLDW; Microsoft’s moving from waterfall to agile.

  • Jonathan Woo
    Jonathan Woo Month ago +1

    I dunno, they need to refine windows 1st.

  • Junior Balls
    Junior Balls Month ago +1

    Each team doesnt write all their own code, so the vulnerabilities propagate across the entire domain! Progress!

  • Jason Billingsley
    Jason Billingsley Month ago

    What's with all the shots of people using MacBooks LOL!

  • Excalivator
    Excalivator Month ago

    Nice ad

  • JR Ruiz
    JR Ruiz Month ago +6

    0:20 "Make it feel like it was built by one company" Mac in background.

  • Vedran
    Vedran Month ago

    so starting to do things the apple way? how revolutionary