Inside Microsoft’s big bet on open design

  • Published on Apr 29, 2019
  • Microsoft is completely changing the company's approach to design. This huge shift will impact how all their products look in the future. Tom Warren visits the Microsoft headquarters in Redmond, Washington to learn about what the company calls “open design.” This new way of working will enable Microsoft to build hardware and software that feels like it’s all created by one company.
    Learn more here:
    Like The Verge on Facebook:
    Follow on Twitter:
    Follow on Instagram:
    Listen to our podcasts:
    Read More:
    Community guidelines:
    Wallpapers from The Verge:
    Subscribe to Verge Science on TheXvid, a new home base for our explorations into the future of science:
  • Science & TechnologyScience & Technology

Comments • 853

  • The Verge
    The Verge  4 months ago +414

    Are small incremental updates better than big annual releases?

    • Pratap
      Pratap 4 months ago

      Yes. Absolutely

    • Medua Iwel
      Medua Iwel 4 months ago

      The Verge better

    • Player
      Player 4 months ago

      Hey, do you mind letting me know what TV stand that is in the background?

  • riley dalisa
    riley dalisa 12 days ago

    there aren't as many big companies that change big things because there is very few companies near as big as microshaft

  • jacqueline walker
    jacqueline walker Month ago

    with all these different people on on one acct. could something get loss are miss place.

  • Mihnea Lazăr
    Mihnea Lazăr 2 months ago +2

    Yeah in the meantime games still don’t work on Windows 10 insider version...

  • Tony Wirth
    Tony Wirth 2 months ago

    I don’t add toppings over time on my pizza? Building a house with a solid foundation is a better analogy.

  • Rakesh Gupta
    Rakesh Gupta 2 months ago

    Can someone tell, how can we make the graphics which is used to explain agile development before 2:22. Also information about such a good background music would be appreciated.

  • BenRangel
    BenRangel 2 months ago

    As a software developer I don't see how agile could be applied to hardware.

  • Vasko Kuculovski
    Vasko Kuculovski 2 months ago

    Time will tell if lack of collaboration is the reason for failed products.

  • Mason McPeek
    Mason McPeek 3 months ago

    4:23 using a Mac to design Windows lol

  • My Man
    My Man 3 months ago +1

    Still can’t get over the Apple computers being used lol

  • EJ Garcia
    EJ Garcia 4 months ago +1

    i saw an employee using an apple product. DAMN!!

  • About The World
    About The World 4 months ago +1

    Sounds like what apple was do

  • 이진민
    이진민 4 months ago +1

    just fix windows 10

  • Rahul Dev ETT
    Rahul Dev ETT 4 months ago +2

    Basically Microsoft is now Apple.

  • musicandoutdoors
    musicandoutdoors 4 months ago

    This video added nothing...reusing components, wow that’s novel !!

  • kailash karkera
    kailash karkera 4 months ago +2

    So this "open design" thing has nothing to do with the thumbnail and the misleading picture but it's more like becoming a company like Apple who design both the software and hardware internally.
    And the best part in the video is when even their own employees are using apple products and not their own. 😂

  • Aarif Almarshidy
    Aarif Almarshidy 4 months ago

    Hey Steve jobs
    Look who started believing in your ideas of software/hardware integration!!

  • cuma komen
    cuma komen 4 months ago +1

    Kalo ada orang Indonesia kesini tolong komen ya saya gk paham maksudnya ini orang ngomong apa

  • Alban Massé
    Alban Massé 4 months ago +1

    Rather than using Mac OS to understand the competition, they should use Windows to understand how much this OS needs to be redesigned in its entirety

  • Sohrab zia
    Sohrab zia 4 months ago

    So basically apple.

  • Khaled Kimboo
    Khaled Kimboo 4 months ago +1

    Microsoft version of open source goes like this:
    - We should open our code to a platform, GitHub
    - how can we still OWN this code?
    - oh let's OWN that website and everyone working there.

  • Vignesh Pai
    Vignesh Pai 4 months ago +1

    That was a lot of macs!

  • Fariz Afaf
    Fariz Afaf 4 months ago +2

    0:40 is that mac os in the background???

  • Liam Matteson
    Liam Matteson 4 months ago +2

    Didn't material design already accomplish this? It's not like this is some breakthrough moment that Microsoft is having. Sounds like they're taking after what Google is already doing

    • syawkcab
      syawkcab 4 months ago

      Material design is about how products look and feel. Open design is about how different teams at Microsoft work together. The name is a little misleading. Open design is not really about the *visual* design, more about the design of the code architecture

  • edseiya
    edseiya 4 months ago +1

    So.. basicqlly they are starting to work like Apple ?.. wow.. and it only took.them a few decades..

  • Nefff
    Nefff 4 months ago +1

    Hardware has been on the roof already for the last 2-3 years. Now the software has to catch up.

  • DreamLooper
    DreamLooper 4 months ago

    0:19 using mac lol

  • Player
    Player 4 months ago +1

    Does anyone know what TV stand the main presenter has in the background? (1:18 for example) I would really appreciate it!

  • K M
    K M 4 months ago +1

    Da f&ck is this shift only being introduced nowdays? =P How slow can a Coding Company learn?
    Also, when will the white background of the Start Menu Search "window" and all the legacy settings-windows be actually dark, in Dark Theme Mode?! Anyone knows a hack, at least for the Start Menu Search? (Yes, my priorities are checked ;))

    CIRRUS 4 months ago

    yes, developers use macs. sorry pcmr.

  • Ygor Cortes
    Ygor Cortes 4 months ago +1

    They want all of their software AND their hardware to look consistent, but can't make their own operating system anywhere near consistent. I mean, it has pieces from literally 10 years ago mixed in it. I wonder if Windows will ever look good, modern and consistent for real.

  • Rocío Vidal
    Rocío Vidal 4 months ago +1

    didnt understand a thing

  • Martin Klleçi
    Martin Klleçi 4 months ago +1

    So it's basicly like Apple and Google

  • maxlol0
    maxlol0 4 months ago +1

    somehow it sounds more like putting eggs in one basket.

  • Tim
    Tim 4 months ago

    I noticed several years ago Microsoft opening up and evolving into a better company. Glad to see this happen. It's good for the industry.

  • DapperDuff
    DapperDuff 4 months ago +2

    So is this why Windows 10 keeps having major issues?

  • Ilman
    Ilman 4 months ago +2

    Update every week.

    me : Oh No

  • Xxtictoc1216xX
    Xxtictoc1216xX 4 months ago +1

    Cough cough be more like apple

  • Alex
    Alex 4 months ago +2

    I guess you haven't seen Windows 10 design yet. Apps there have no design consistency.

  • Moe Assaf
    Moe Assaf 4 months ago +1

    Isn't that design exactly Apple's M.O?

  • John Wallace
    John Wallace 4 months ago +1

    I have to original Arm based surface. I spent over $1K for the tablet/keyboard. Before it became 2 years old Microsoft doomed my Arm based surface tablet by declaring no more development on The Arm based windows OS that was on this tablet. I’m never buying another Microsoft hardware device ever again. I have an Apple iPad Pro 2018. It’s much better device and I know it will be supported by Apple for years to come. Microsoft is not supporting consumers anymore as they realize they have lost that battle. They also do not support small business and education groups as Google and Apple have got those groups. Microsoft Is only supporting enterprise business’s. Groups larger then 1000 people is Microsoft’s target. If you are smaller then that number go to Google, Apple or one of the open source Linux systems because Microsoft doesn’t care about you and considers you already a lost casualty.

  • Alex Jones
    Alex Jones 4 months ago

    and at 2:27 microsoft using, MACBOOK? DAMN HYPOCRITES

  • Vincent Tofilau
    Vincent Tofilau 4 months ago

    So they learned from Apple finally?

  • Nicholas Whitcher
    Nicholas Whitcher 4 months ago

    way to try to copy google and end up copying apple

  • Dejenny Pilipovic
    Dejenny Pilipovic 4 months ago

    So pretty much like Apple?

  • Anneke de Bruyn
    Anneke de Bruyn 4 months ago

    So this is basically Google metro design for android, ChromeOS and all of their apps. Lmao

  • Dave Tan
    Dave Tan 4 months ago

    Gonna start a new company called micsoft.

  • JasonSPD
    JasonSPD 4 months ago

    It's about time Microsoft embrace agile and open source. The best software these few years has been MS Teams and VS Code.

  • jafl88
    jafl88 4 months ago +1

    Windows mobile failed. It lost companies millions choosing it over android. If this is a good example of open design then it wont go well.

  • Simon Lloyd
    Simon Lloyd 4 months ago +1

    Microsoft going forward, getting better - Apple going backwards, getting worse

  • James Suddaby
    James Suddaby 4 months ago

    4:24 using a mac

  • Givenchy Homme
    Givenchy Homme 4 months ago +1

    The hardware is good, comparable to Apple. What isn't good is the software. Apple has the edge in that area.

  • farhan najme
    farhan najme 4 months ago +1

    “In the future Office, Skype, Surface and Xbox” wait u mean “In the future Office, Skype, MACBOOK and Xbox” ?

  • Juan María Ricardi
    Juan María Ricardi 4 months ago +1

    So many words to say absolutely nothing...

  • Nivekoman O
    Nivekoman O 4 months ago +2

    So basically Microsoft is copying Google.

  • Carson Wager
    Carson Wager 4 months ago +1

    Why are they using Apple computers

  • Loppy2345
    Loppy2345 4 months ago +1

    So, why are all these Apple fanboys working for Microsoft now?

  • downthecrop
    downthecrop 4 months ago +1

    You didn’t say anything interesting in 5 minutes. What a surprise.

  • Anton T
    Anton T 4 months ago +1

    0:19 there is a MacBook in a Microsoft studio. Ok?

  • Sheepaxer
    Sheepaxer 4 months ago +1

    Oh so they try to replicate how apple works...?