Nike self-lacing shoes put a ton of tech under your feet

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  • Published on Jan 15, 2019
  • Nike Adapt BB is the second generation of self-lacing shoes. The updated sneakers are more affordable at $350, pair over Bluetooth, and remember how you like the fit of your shoes. We visited Nike’s campus to try them on and talk to Tinker Hatfield, the designer behind the self-lacing concept.
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Comments • 1 229

  • The Verge
    The Verge  8 months ago +430

    Would you buy these self-lacing shoes for $350?

    • Brian Hodgson
      Brian Hodgson 6 months ago

      No but I would pay 350 to see your channel shut down

    • MAC MILLER
      MAC MILLER 7 months ago

      not even if it meant the downfall of your channel.

    • AtomicCellar
      AtomicCellar 7 months ago

      Got to cop

    • MNC
      MNC 7 months ago

      Puma Fi looks better and they are for every day use and 20$ less.

  • PaPiRiCoSuAvE
    PaPiRiCoSuAvE 17 days ago

    "oh snap someone hacked my shoes ^ ^ ....people can track people now by their shoes.....technology is becoming our enemy more than our friend :P

  • Raphael’s World
    Raphael’s World Month ago

    Yes I have one

  • Titan Boss
    Titan Boss 4 months ago +1

    The HyperAdapt BB Mags are coming out on the 29th....think they'll be worth more 5 years from now?

  • Doug M
    Doug M 4 months ago

    Release that triple black prototype colourway ASAP!

  • Kassie Rivera
    Kassie Rivera 5 months ago

    Her socks just ruin it

  • ZX
    ZX 5 months ago

    Sooooo do my shoes come with a warranty now orrrr?

  • Miho Chan
    Miho Chan 5 months ago

    Buying shoes without laces will work for me 🌚

  • Xanderall
    Xanderall 5 months ago

    We need more Ashley videos!!

  • Kirito Chris
    Kirito Chris 5 months ago

    It's very weird to walk on electronic devices

  • C Brooks
    C Brooks 6 months ago

    She needs stylist before those shoes....

  • DoctorJ42
    DoctorJ42 6 months ago

    Glad she dressed up for the interview.

  • Yannick Riveti
    Yannick Riveti 6 months ago

    Agreed w/ @flo here. Verge this is a pretty sophisticated product to have someone cover that is clearly very far removed from sports, exercise, fitness, and sneaker culture.

  • E Jays
    E Jays 6 months ago +1

    I don't know what's more frivolous. Self-lacing shoes or a 6 minute video about them.
    (I liked the video. Thanks!)

  • Tristan Sawyer
    Tristan Sawyer 6 months ago

    Are you crazy?! These things are the future!

  • Kelsea Miller
    Kelsea Miller 6 months ago

    To everyone saying these are only good for disabled people... stop. Its a basketball specific shoe so the tech will actually help athletes. It will stop shoes from coming untied during practice and games. It will form to your foot better than any normal lace up shoe. Also, nike cant limit to ONE group of people or people will shy away and they will lose profit. If a disabled person cant even bend to tie their shoes then they most likely have someone with them at all times. I play basketball for fun but im a huge sneakerhead so i bought the shoes. It also doesnt make you lazy like I've heard others say. I think Nike did very well on these shoes except for the current android app problems. Its good to have an opinion but Nike is a sports company.. other companies can create something for the disabled but i dont see the point in this specific shoe for them.. i do agree though that people with one hand (or none) could use these. But like i said before, nike cant market to just one group.

    • D E
      D E 6 months ago

      Beg to differ. Not if they are a stroke survivor with no use of one hand, otherwise completely active. It may not be about being able to bend over, but a hemiparetic hand (only having use of one hand). Would be great to enable a lot of survivors who may not have someone with them at all times. Cheers

  • Thomas Anthony
    Thomas Anthony 6 months ago

    3:34 hmmmm.....strange boy

  • kevin couto
    kevin couto 6 months ago

    I hope she can keep them, cause her sneakers are f'd
    Damn you are doing a sneaker recap with camera's on you and on your feet you could've bought new sneakers...lmfao

  • Mike R
    Mike R 6 months ago

    Non sneaker/bball person doing a sneaker review 🤷🏾‍♂️

  • Florian
    Florian 6 months ago

    Why let her make this item ? She has no interest or clue

  • Stephan Droid
    Stephan Droid 7 months ago

    I would like those kicks

  • Grip God
    Grip God 7 months ago

    I got them and thet are super comfortable i bought them reason being because this is a piece of history

  • Julian Owens
    Julian Owens 7 months ago

    I am good with velcro straps. lol

  • glen herron
    glen herron 7 months ago

    Any one who buys them needs their head testing. Even if your disabled, your better off buying slip on shoes.

  • Elit3Blaze
    Elit3Blaze 7 months ago

    Show feet

  • BeGood 2Me
    BeGood 2Me 7 months ago

    I always imagined it would be pressurized and you can manually pump them up with air.

  • Movie matics
    Movie matics 7 months ago

    She always rocks the dopest 👓

  • Decal03
    Decal03 7 months ago

    Thumbs up 👍just because you got to sit down with Tinker Hatfield😎

  • Juan Pablo Montecino
    Juan Pablo Montecino 7 months ago

    que zapatillas fieras

  • Fun Stallman
    Fun Stallman 7 months ago

    So happy until realising they are not "self-dancing shoes"

  • Will
    Will 7 months ago

    This reminds me of those pumas that have the switch that you twist and tightens it

  • 10000yrs
    10000yrs 7 months ago

    When can I ask SIRI to tighten my shoes?

  • simon heywood
    simon heywood 7 months ago

    I must say ...Puma FI self-lacing kicks. Just destroyed the Nike Adapt BB. The overall design is much more superior and cleaner all round for my money. I can't wait to grab myself a pair of these bad boy Puma FI Ultra modern kicks. Job well done PUMA!

  • TechWorld 007
    TechWorld 007 7 months ago

    How hard is it to do shoe laces ? There's many gadgets out there

  • ravi chandra
    ravi chandra 7 months ago

    Making people lazy !

  • Sylvester Anderson
    Sylvester Anderson 7 months ago

    4:43 Daria is well and happy

  • Don Phillips
    Don Phillips 7 months ago

    Wish a sneaker head would have done this report

  • Bek Kwang
    Bek Kwang 7 months ago

    Bring out the red colorways, and I'll rock those babies.

  • Jeffrey Abraham
    Jeffrey Abraham 7 months ago

    Them hoes are clean

  • fidel liera
    fidel liera 7 months ago

    Sounds like liveing outside your means

  • Aidan Knoll
    Aidan Knoll 7 months ago

    Okay, the Verge is cool, but it's not _all_ the tech content I need.

  • Koala_Man
    Koala_Man 7 months ago

    Back to the future

  • Kavin Bharathi
    Kavin Bharathi 7 months ago

    How about laces! They're just faster

  • Nike Air Max
    Nike Air Max 7 months ago

    Very good Nike

  • Paul O'Neal
    Paul O'Neal 7 months ago

    John Cena needs a pair of those in high tops...

  • derkhaslol
    derkhaslol 7 months ago

    This is gonna be one of those products that will fail at launch. But becomes the standard a couple years later.

  • RNG Umair -
    RNG Umair - 7 months ago

    Released in winter, are they water PROOF? And SNOW proof? AND MUD proof?

  • myownname myownlastname

    Great !!, we are close to the day i can cut my flesh legs with a handsaw and pay $$$ to a shoe company to make robotic legs with included shoes for me. The robotic legs need repair/replacement every 5 years. But i will need to eat less food because all i need now is $$$ and a electric outlet.

  • Respawn Entertainment
    Respawn Entertainment 7 months ago

    The shoe ties itself but what if the shoe tied you

  • Luis Comic
    Luis Comic 7 months ago

    okay, that's cool and all but it still lacks a headphone jack? smh

  • Mich Washington
    Mich Washington 7 months ago

    Self Laces are the FUTURE! 🙄 it is smart and the way things should be now!

  • Mich Washington
    Mich Washington 7 months ago

    Can’t wait for my AIR MCFLYS! Circa 2019(2015)

  • Hashim Alsawi
    Hashim Alsawi 7 months ago

    I don't need it

  • EddyGraphic
    EddyGraphic 7 months ago

    That moment when you’re a sneakerhead and immediately noticed that she was wearing Jordan 1s 😂

  • Golden 47
    Golden 47 7 months ago

    Is it Waterproof and Burn proof with that gadget inside?

  • John Uzoka
    John Uzoka 7 months ago

    I wanted to see her play ball with them

  • One
    One 7 months ago

    I hate tying on lace ... I always try to buy slip ons.
    Any thing that has too much tech in them (like these nike shoes) will be prone to fail.
    Like German cars.

  • John Carr
    John Carr 7 months ago

    The laces are a lie. There are no laces.

  • Konqueror 1
    Konqueror 1 7 months ago

    A 4-eyed loser millennial telling us she's not "convinced."
    LOL! I'm sure Nike gives ZERO fukcs what she has to think, just like me. This is the future. Also would be great if these manufacturors made shoes with medical-grade LEDs that keep your feet warm in the winter months and deodorizes itself with the use of an app. There's so much more technology they can install in the shoes.

  • Logo4Poop
    Logo4Poop 7 months ago

    They should have these as a add on other then a actual shoe