A Dying Toys R Us Can't Sell Star Wars Toys

  • Published on Mar 11, 2018
  • Toys R Us is going out of business and Star Wars is (partially) to blame.

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Comments • 2 785

  • cubeincubes
    cubeincubes 20 days ago

    Seeing this it’s actually hard to argue star wars didn’t have an impact on toyrus .... those shelves were STOCKED! Amazing, they have to go somewhere??,!?!

  • Charles Hope
    Charles Hope 26 days ago

    Toys are us marketing strategy suck it's all about promoting first instead of waiting for the Christmas season for large sales you could have incorporated other holidays in your marketing. Halloween for instance could be marketed as the place to shop for your Halloween needs through heavy promotion and commercial and store decor all holidays could have been associated with toys r us themed that relate to holidays another thing kids don't play with toys as much as the use to you have your market heavily to kids to take interest in toys again like when we were kids promoting in schools campaigns to win toys giveaways and promoting theme toy characters

  • Tony Eff
    Tony Eff Month ago

    There still trying to sell this crap in the UK Home bargains 😂

  • Cortanis001
    Cortanis001 Month ago

    You know what I really miss from Toy's R Us the most now? Nerf guns.... the walls of Nerf guns and the store exclusives.

  • Warlust _gg
    Warlust _gg Month ago

    This is so sad to see ToysRus closing, you are right it was heaven for any child!

  • Chris p
    Chris p Month ago +1

    just order online

  • Rob Lee killcounts
    Rob Lee killcounts 2 months ago

    You should check out our nearest sex shop too! I'm sure there are plenty of full-sized naked Rey body pillows and Kylo Ren-shaped dildos collecting dust as well

  • 1 mONKEY
    1 mONKEY 2 months ago

    go woke get broke

  • Scott Sanburn
    Scott Sanburn 5 months ago

    Just an FYI - LEGO sets were routinely about 25% above MSRP - as an AFOL (Adult Fan of LEGO(R)) since 1993, I have routinely watched the prices of TRU, Target, Toys R Us, Meijer, etc. They also played games with their LEGO sales - have normal prices, then jack them up when they go on sale, hide exclusive sets, etc. And their shipping prices and policies were a joke compared to Amazon, Walmart, etc. TRU also had horrid service that I have seen in Michigan, Indiana, and now Mississippi. I have done a number of train shows, comic cons, etc. since 2001 displaying custom LEGO layouts, and when people ask where I get my sets, parts, etc. I told them if they go to TRU, make sure to check their prices, because of their practices. While I enjoyed TRU when I was younger, they became an overpriced, poor-service store, and that is one of the many reasons why they went out of business.

  • zimtak111
    zimtak111 5 months ago

    What's sad is it looks to me like Toys R Us would have made it if Disney's version of Star Wars was a huge success, but instead it just gets more and more disappointing.

  • Taylor Die u
    Taylor Die u 5 months ago

    Ok so how the store used to work there was 7 areas AC area A boys area B LEGO area C girls area D youth area and the special area Bike area

    • Taylor Die u
      Taylor Die u 5 months ago

      I used to work there I loved working there

  • Vinh Bảo
    Vinh Bảo 5 months ago

    Little kids aren't the ones who make money. Its their parents who have the money.

  • pigsrcool626
    pigsrcool626 5 months ago

    This is so sad.

  • Snow Bird
    Snow Bird 5 months ago

    I remember getting the power ranger toys back then too. I'll miss Toys R Us. It was part of my childhood.

  • TheHelado36
    TheHelado36 5 months ago

    Totally agree

  • Dinowarrior21
    Dinowarrior21 5 months ago

    Search toys r us lenders in google news.

  • Dinowarrior21
    Dinowarrior21 5 months ago

    Hey 3h ago on bloomberg toys r us revival.

  • Sanctus19
    Sanctus19 5 months ago +1

    thankfully here in Canada, Toys R Us is alive and well.

  • Rynhardt Van Rensburg
    Rynhardt Van Rensburg 5 months ago

    Kill Star wars 9!!!!

  • Rynhardt Van Rensburg
    Rynhardt Van Rensburg 5 months ago

    Rey and Kylo Ren are bullshit characters!!

  • Potato GLaDOS
    Potato GLaDOS 6 months ago

    I loved the thrill of the hunt and collected the Black Series for a long time. Scalpers drove me away from most brick and mortar stores. I just can't compete with people who wait for the store to open and buy all three figures in a case of 40 and sell them online for 3x the price. All I would ever see if Finn, Rey and Jyn at every store. It became depressing and I stopped collecting.

  • Antione Palmer
    Antione Palmer 6 months ago

    Kathleen Kennedy and Ryan Johnson absolutely destroyed this beloved franchise. 🙁

  • piperlovegood13
    piperlovegood13 6 months ago

    As a little girl I liked baby dolls and stuffies but that as about girly as my toys got. I didn't want Barbie like action figures. I hated "games made for girls" even at ten they felt cheap and pandering. I can't wrap my head around the SJW toys audience even for young female fans of these things.

  • Awesome DawsonMG
    Awesome DawsonMG 6 months ago

    The majority of those Star Wars toys were Disney Star Wars. I miss the OT, even the prequels had things to love

  • Ret Zy
    Ret Zy 6 months ago +1

    I’m 12 as of now, and I’ve never gone to a ToysRus, seems like it was a great place from what you’ve said.

  • NinjaChicken
    NinjaChicken 6 months ago

    This is interesting as well, according to USA today:
    When Toys R Us was down for the count, the company's chief competitors smelled blood in the water.
    Amazon, Walmart and Target all ratcheted up toy discounts during the holidays, Toys R Us said in a court filing.
    Those discounts helped finish off Toys R Us at a time when it badly needed to pile up profits, the company said.
    The demise of Toys R Us is just another a reminder that retail is a brutally competitive business.

  • Ricky Parmar
    Ricky Parmar 6 months ago

    I remember being 7 and begging my parents to buy me an attack of the clones anakin action figure. Prequel toys were expensive as fuck and always in demand.

  • TheChanglingPrince 1
    TheChanglingPrince 1 7 months ago

    I’ve never been that into toys, and I’m sorry to anyone who loved going to their local Toys R’ Us I truly am sorry. Even if I had money I never would have bought The Last Jedi toys. That movie left such a bad taste in my mouth that I hope Star Wars just ends. I have never hated a movie more than The Last Jedi. This coming from a guy who thinks the prequels are on-par with the original trilogy. So I really feel sorry for anyone whose favorite childhood memories were watching Star Wars or going to Toys R’ Us.🙁

  • Trantor The Troll
    Trantor The Troll 7 months ago

    TheXvid unsubbed me from you guys, AGAIN.

  • Mr.Money
    Mr.Money 7 months ago

    4:51 is that supposed to be the undertaker on the left side?

  • Mike Fraering
    Mike Fraering 7 months ago

    Do kids even play with toys anymore? Have video games superseded toys?

  • Angel Mcfadden
    Angel Mcfadden 7 months ago

    In the U.K. we still have Smyths and The Entertainer.

  • Abigail Sockeye
    Abigail Sockeye 7 months ago

    They should sell Soy Milk in the star wars section

  • Donna Anderson
    Donna Anderson 7 months ago

    No one wants that shit

  • Brad Trahair
    Brad Trahair 8 months ago

    You dumb shut up Toys “R” Us I’m sorry for you to hear this but guess what that man is a dumb old jerk jerk

  • Brad Trahair
    Brad Trahair 8 months ago

    Because you’re stupid stuff dumb dumb dumb dumb dumb dumb dumb dumb dumb jerk off back off until the Russlan I don’t like you you’re hiding know I’m subscribe to you because of your dumb stuff because if you dumb stuff that’s what Toys “R” Us is going out of business

  • Brad Trahair
    Brad Trahair 8 months ago

    Disney has no power at all Toys “R” Us has a lot of power they could stay open but because of you you made them close because you’re stupid stuff talking about the two toys you’re dumb you’re really dumb I hate you you are a are

  • Brad Trahair
    Brad Trahair 8 months ago

    Thank you for your terrible video

  • Brad Trahair
    Brad Trahair 8 months ago

    Why are you being mean to Toys “R” Us you’re really mean you should get wrecked get a life don’t go to toys are us if you’re going on like that Toys “R” Us is cool and make plans and forever in the clothes and for ever and they closing for ever why are you being mean to them I hate you that’s why I’m not subscribe to you

  • Alvin Carter
    Alvin Carter 8 months ago

    I don't even like toys r us that much, but I'm still sad it's gone. It should have been gamestop.

  • Alvin Carter
    Alvin Carter 8 months ago

    Don't forget Disney gave EA the video game Star Wars license. Cough cough battlefront.

  • Simba
    Simba 8 months ago

    I remember Johnny's Toys!

  • Jake Skywalker
    Jake Skywalker 8 months ago +1

    Where are all those shit toys going to end up at?

  • Kno Name777
    Kno Name777 8 months ago

    Yea i agree. There really is something going to a storefront location and searching out for items or taking your kids to the stores that can't be replaced by buying things online. I grew up with Toys R Us stores and it was sad to see them close down

  • Brutus Zypher
    Brutus Zypher 8 months ago

    Toys r us here in the States for collectors was our only hope ! -Obi-wan
    No there is another......Japan-Yoda
    Go figure they just had a grand opening last week

  • Ken Hew
    Ken Hew 8 months ago +2

    The worst thing about it is that all these plastics will have to end up in a landfill, damaging the environment even more.

  • Aj Jones
    Aj Jones 8 months ago

    See's a rebels themed item.......gimmee

  • Space Dandy
    Space Dandy 8 months ago +1


  • InvincibleVIP
    InvincibleVIP 8 months ago

    I hope you regularly call your Grandma/Mom if she did all that nice shit for you

  • Mega Man
    Mega Man 8 months ago

    I wish I could of gotten one of those giant sweet delux batman figures

  • Aberstog
    Aberstog 8 months ago

    Im glad i bought a $40 obi wans light saber 13 years ago.

  • Juci Shockwave
    Juci Shockwave 8 months ago

    Wow, you must had failed Science and basic Economics in high school a bunch of times, because your understanding of basic logic and how our economic system works are highly faulty in this. SJW has nothing to do with poor sales, dip shit! >_> Supply-Demand did this. Kids today don't give a shit about Star Wars. >_< Kids like Minecraft, Roblox and Fortnite. Make toys based on video games and you'll see those toys will sell better towards kids. Toys R Us failed to actually focus on kids rather than fanboying towards to only collectors. Also, I read an article the real reason for poor sales is due to the fact that people aren't having as many kids as they did before. ToysRUs makes more money through Babies R Us, and less babies means less sales. Again, this has more to do with how our Capitalist system works than some retarded idea that SJWs are to blame. Seriously! Please take basic Economics you dumb fuck! >_

  • Macaroni Children of the Lizard Era

    I agree that SJW politics should be left out of toys. As a child, I loved Barbie (still do actually) and cared not for toys aimed at boys. This is kinda sad. I've never been at a Toys R Us and now I really want to go see one.

  • Satyrical Charr
    Satyrical Charr 8 months ago

    Actually toys-r-us filed for bankruptcy. It's over, goodbye childhood.

  • Ryan Edmonds
    Ryan Edmonds 8 months ago

    Ruin Johnson will never work in Hollywood again.

  • wasteland70
    wasteland70 8 months ago

    I remember when the original trilogy films were first released. I'd spend forever going through the figures on the racks trying to find the one that I just could never find.

  • Kal Sizzle
    Kal Sizzle 8 months ago


  • Dave Hayes
    Dave Hayes 8 months ago

    Most of these toys are too expensive. Getting a bunch of star wars stuff with vehicles is the same price as a ps4 or nintendo switch. I don’t get the sw dolls. I have 2 daughters and they would rather have disney princess or barbie dolls.

  • Philip Catuogno
    Philip Catuogno 8 months ago

    Hmmm, so store's decision to carry a line of toys (Star Wars) and the store's decision on its pricing and the store's decision to create its build to is someone else's fault? Stop your whining. Toys R Us didn't evolve with the market and continued its poor pricing policy.

  • Hermann Shulz
    Hermann Shulz 8 months ago

    Yep, toysrus’ every were is going out of business, these were my favorite toy stores when I was younger, I loved getting the lego Star Wars, medieval, city, mars mission (I miss those), and I can go on just for the legos. I also remember getting mega box halo and cod in my early teen, I had to get that Cortana outta that blind pack! (It got to the point were I went to a website to get the Cortana serial number that megablox secretly prints on the back of all their mega blocks blind packs so I can get what I want.) and I remember begging my grandmother to get the old confederate droid tank that you can put action figures in. The death of TRU is in my mind is due to their high prices, and companies like Disney that mass produced these big brands and TRU bought them all to try to be able to sell them.
    I’ll always remember you TRU, I’ll never forget, and forgive the people that lead to your downfall.

  • Nicholas Arlowe
    Nicholas Arlowe 8 months ago

    I was in one of my local toysrus today on 6/26 and they still have tons of the figures from Rogue One up, nobody wants them lol

  • Ismael Placa
    Ismael Placa 8 months ago

    Haven't bought anything SW toys since The Last Jedi fiasco. My local Toys R Us' are also full of SW merchandise gathering dust.

  • Thanos Lee
    Thanos Lee 8 months ago

    Wow toy r us is so greedy that they dont even lower the price of their own stores exclusive toys

  • TheQuietWelshman
    TheQuietWelshman 9 months ago

    I would've grabbed SW Infinity for $3, that's a pretty good price

  • MugarAssassin
    MugarAssassin 9 months ago

    -Before you read this I know exactly how you all feel about this place closing. I'm just as sad about it, however we can't just blame a whole group of people for not buying toys that are selling for very expensive prices. (Just recently I went in and there was a small Lego set box with only a 100 pieces for $20,00, keep in mind this was with a SALE!)
    By the way the main reason why they closed wasn't due to electronics and the Internet. What actually happened was in the 2005 leverage buy out. They had to owe a 9 million dollar price + rent. From this they were never able to pay this off and this led to their downfall. The other reason why they closed is they attempted to compete with Amazon and they stopped importing and exporting toys, so they ran out and no longer could compete with Amazon and didn't have enough to pay the people giving them the toys.

  • Sophie G
    Sophie G 9 months ago

    I went to my local TRU and they had about 30 TFA 6" Finns on the shelves/pegs as well as a ton of blade builders as well.

  • Bret Harper
    Bret Harper 9 months ago

    Oh and thanks Kk for strangling and killing ToysRUs another peice of my childhood taken just like Starwars is dead to me.

  • Bret Harper
    Bret Harper 9 months ago

    See KK boycotts just don’t mean movies. It means everthing won’t make $

  • Grand Master Mawile
    Grand Master Mawile 9 months ago

    dude, if there was a lego store, id be up the wazoo with my kids about it! but i get you, i remember the good old days of going into a toys r us and getting toys from the shelve. being able to pick them out. now everything is online cause its easier for parents who are the ones who buy the toys. but i also think toys are us has some backround business flaws seperate as well as being a bit too big. i say instead of having a grocery sized stores, except in heavily populated areas, that they should be alot smaller. have alot of stuff but just not be massive. be awe inspiring. in like a family friendly area cause thats the key to keeping the nostalgia alive, keeping the folks happy. plus, make the toys more flashy. like how on chrismas some stores have toy trains operating for display and some robotic toys doing cool stuff. everyone likes seeing cool stuff. in my mall we have a store called brookstone where you can try out almost half of all their cool tech before buying it. a great selling point

  • Grand Master Mawile
    Grand Master Mawile 9 months ago

    rip toys r us

  • Invader Kevin
    Invader Kevin 9 months ago

    The star wars toys at my toys r us are gone, All the stuff that's still left is 2 rose tico force links and a peg filled with force awakens tie fighter pilots with that battle gear thing and 4 Jyn erso dolls

  • EnviousWingDings
    EnviousWingDings 9 months ago

    Even I like Toys R Us, it makes me so sad that it’s closing. I still have GameStop and stuff, but they had a great collectable section! I love 2nd and Charles and all, but Toys R Us is just such a special place to me.

  • Rob D
    Rob D 9 months ago

    I'll never forget the pure joy that I used to get as a kid walking into TRU, running to the Jurassic Park section and seeing an entire aisle of toys stacked up as far as I could see. It was such a magical place and it's sad that my future sons or daughters won't get to experience that kid in a candy shop feeling that I had with TRU.

  • centpushups
    centpushups 9 months ago

    Will probably end up in the landfill next to the ET games

  • josue Nogueras
    josue Nogueras 9 months ago


  • MutantMFM
    MutantMFM 9 months ago

    I wonder if these toys will end up buried in a desert somewhere in the United States.

  • Rodrigo V
    Rodrigo V 9 months ago +1

    That's the problem with people pushing the SJW agenda, they don't even buy the toys and I have the impression that they don't even watch the movies because worldwide people are not happy with Star Wars at this moment. Being honest I disliked the force awakens movie just as much as I disliked the last jedi movie

  • CWDTrixie
    CWDTrixie 9 months ago

    Not surprised that Disney/Star Wars was selling poor lately, but damn, never knew it was that bad. At this point, having looked at Target and Wal-Mart and those Star Wars sections have been shrinking and could likely be phased out in the near future as next to nothing moves. Especially with Target, I can see SW toys hitting the Clearance end caps as they move onto something that sells more.

  • Daniel Mortensen
    Daniel Mortensen 9 months ago

    my local toys r us had a everything must go sale today, and everything but some star wars figures were gone. however the new power rangers reboot and justice league toys were abundant. RIP toys r us.

  • 3 7
    3 7 9 months ago

    What about the nerf blasters? they go down in price at all???

  • Michael Moretti
    Michael Moretti 9 months ago

    The only Star Wars merchandise I ever cared about was the figurines (especially the original Stormtroopers) and the Millennium Falcon, X-Wing and TIE Fighters that were roughly scaled to the figurines.

  • Rock Breaker Studios
    Rock Breaker Studios 9 months ago

    Its disappointing to see a major franchise like that to get killed by PC fails....

  • WingMeTips
    WingMeTips 9 months ago

    Dude... Rian Johnson Lost Disney soooooo much money... With the lower toy sales, and the new star wars theme park in disneyland... I don't think Rian Johnson will ever get another chance to direct a high budget film again.

  • Daniel Ordonez
    Daniel Ordonez 9 months ago

    They just sell a bunch of crap cheap shit to people. No quality whatsoever. I do believe the Lego Star Wars does sell because it's Legos lol but action figures, builders, mask, etc are just so cheap and stupid. I would buy the Star Wars figures if they were made by a well known quality brand like SH Figuarts but the ones they sell here are just so cheap and I don't even like the characters besides maybe Kylo Ren since I like the design. And not to mention everything in Toys R Us is so damn expensive. Their business is dead yet are giving us a 30% discount? How do they expect to get rid of their shit with such high prices and such low discounts? Like if ya'll about to go out of business at least go out with some dignity and give us big discounts and not try to milk as much money out of us before they go. lol

  • Hunter Thomas
    Hunter Thomas 9 months ago +2



  • SL twentyeight
    SL twentyeight 9 months ago

    Yep my toysrus store is closing too, I'm saddened. Been shopping there since kid born. Went there last night and got some leggoes. Store nearly empty, except for star wars toys. Tons of those around.

  • Tony Becker
    Tony Becker 9 months ago

    Stunning, how much Toys R Us invested in all this SW/SJW stuff. This undoubtedly massacred their bottom line and bad business decision contributing to their collapse. So sad. These toys will have to be marked down to 90-95% discount and even then may not move. Thanks for making this vid. It graphically depicts their downfall.

  • Very Yes
    Very Yes 9 months ago

    I´m proudly buying Star Wars knock off toys off of Aliexpress. Werirdly enough, China listens to the fans more.

  • MockingBird 9000
    MockingBird 9000 9 months ago

    At this rate they should have sold anime dolls

  • Angryhedgehog
    Angryhedgehog 9 months ago

    100% breaks my heart. Twas cutural Marxism destroyed childhood. R.I.P. TOYS r US

  • Zebra Dun
    Zebra Dun 9 months ago

    Star Wars toys are being sold, all in salvage stores cheap but there are still no buyers they end up as trash in the back lots of these stores, people won' even steal them!

  • John Trent
    John Trent 9 months ago

    Put me in charge of star wars and I can fix it

  • John Dean
    John Dean 9 months ago +1

    The interweb was ok at first so many mom and dad sites and the shops to back it all up. Now amazon and the mighty EbAY they rule. So sad I guess the sheeples will get want they want or think they want all on line and all cashless. When it comes I hope it won't I'll call it the souless society. Then when the power goes out. WHAT YOU DO THEN. Draw your money out of the banks. Ops no money.

  • Hungry Elf
    Hungry Elf 9 months ago

    Seems like Lego is the only company that's not completely retarded. Sure they made those Lego Ideas feminist sets, but when it comes to shit that they're actually selling to kids, they keep girl stuff and guy stuff as it has always been. The Lego Ideas sets are more than likely just to make the press shut up after all the time they've shat on them. And it makes sense, since Lego is a product made in Denmark, a really not SJW country (probably the only one in Scandinavia). We'll see tho, Lego could more fall any time now. It *has* become super Americanized over the years so.

  • chilishotline
    chilishotline 9 months ago

    Lol those exclusive interactive toys in the start were on major sale where i live in norway, got a chewbacca one for 20 bucks

  • Sullen Redshirt
    Sullen Redshirt 9 months ago

    We banned free grocery bags to save landfills from being filled with millimicron thin plastic (100 of those would fit in a paper cup), but now the landfills will get toys for Christmas, wheeeeeee!

  • Brian Hood
    Brian Hood 9 months ago

    Take a chance and buy one of everything that has a chance of being cool. Store it and 30yrs from now they will be rare and possibly in demand. Just a thought. Supply and demand.

    • Gaz Matic
      Gaz Matic 9 months ago

      Brian Hood nah. Their value is plummeting

  • Jetson George
    Jetson George 9 months ago

    It hurts the nostalgia but maybe this ending was as inevitable as the end of Blockbuster Video. In this new digital age of computers, cell phones n video games and kids permanently glued to screens their entire childhood, "playing with dolls" has gone the way of the VHS cassette. Maybe we've gotten the bad ending. Maybe us new gen of adults are just sad that our own children will not grow up in the same ways we did.

  • Ryusuta
    Ryusuta 9 months ago

    Just remember, Star Wars. The fans didn't turn their backs on you. You turned your backs on them.

  • Lieutenant Miller
    Lieutenant Miller 9 months ago

    Man....SJWs must’ve KILLED Toys r Us! Sad!