John Lewis & Partners Christmas Ad 2018 - #EltonJohnLewis 🎹

  • Published on Nov 15, 2018
  • Watch the new John Lewis & Partners Christmas TV advert, The Boy and The Piano.
    This year’s story is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The film begins in present day and works backwards chronologically through Elton’s life right until the moment on Christmas morning when he received the special gift that changed his life.
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Comments • 11 951

  • NeVeno GD
    NeVeno GD Day ago

    Hey look its young Stephen hawking

  • Reece Kramer
    Reece Kramer 2 days ago


  • cathy smith
    cathy smith 3 days ago +1

    To warn someone of
    ETERNAL CONSEQUENCES is not judging them...its loving them.

    • cathy smith
      cathy smith 3 days ago

      What is Hell?

  • cathy smith
    cathy smith 3 days ago +1


  • Jorge Lam
    Jorge Lam 3 days ago

    A simple word : Amazing

  • kate borden
    kate borden 5 days ago

    I always cry watching this...

  • michaelstarwars66
    michaelstarwars66 10 days ago

    just can't wait for the Elton john biopic come on Eddie the eagle .

  • Movie Box
    Movie Box 11 days ago

    0:43 concert name?

  • Svetlozar Hristov
    Svetlozar Hristov 11 days ago

    Браво, Камене!

  • A. Petrova
    A. Petrova 13 days ago

    Браво, Камене!

  • ivalicetifalucis
    ivalicetifalucis 14 days ago

    I was streaming X Factor final for Take That and this ad came and made me in tears

  • BMCG
    BMCG 14 days ago


  • Ola sonen
    Ola sonen 15 days ago

    Love Elton john ♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️

  • ravenza maulana sutoro

    Where's Justin Y.

  • Erastus Owino
    Erastus Owino 16 days ago


  • cherry rotella
    cherry rotella 18 days ago

    I wait with anticipation each Christmas for the John Lewis ad. Always worth it too 🥇

  • Flávio Peralta
    Flávio Peralta 18 days ago

    muito bom abraços palestrante Flavio Peralta

  • Satria Reza
    Satria Reza 19 days ago

    everytime i watch this ads i get a goosebumps and tears want to start fallin. maan this thing is strong! love this👍👍👍

  • single forever
    single forever 20 days ago +1

    His mom was so proud of him 😭😭

  • Jack Gaul's Fitness Vlog

    Whenever I'm down I always come back to this video.
    Thank you John Lewis.

  • รัตนชาติ ศรีชาติ

    Song name???

  • EDOGG62
    EDOGG62 24 days ago

    Brilliant. The emotion is where it's at. #enoughwithdata

  • previnsnaidu1
    previnsnaidu1 24 days ago

    Could this be the greatest ad of all time? Yes, yes it could be.

  • Ollie Barnard
    Ollie Barnard 24 days ago

    Nothing will ever be as good as the somewhere only we know

  • Jonny Sevent
    Jonny Sevent 24 days ago

    That was truly excellent. Beautifully made.

  • Ryan Palermo
    Ryan Palermo 24 days ago

    This guy is so overrated.

  • Minerva Aviles
    Minerva Aviles 25 days ago

    Como se llama esta cancion

  • Franki Selby
    Franki Selby 26 days ago

    I always think of my aunt every time I watch this. She died 20 days before Christmas 2018. I miss her so much that I want her back.

  • JK1
    JK1 26 days ago


  • Lucas Strozzi
    Lucas Strozzi 27 days ago


  • choco10ize
    choco10ize 29 days ago

    when i first saw it with my mom we cried,we cleaned our tears and she suddenly said to me"it remembers me of you,i still remember those days that you used to sing till your lungs where empty"
    i've never felt to much happiness and i didn't stopped crying

  • Deliver me Drinks
    Deliver me Drinks 29 days ago

    Best advert absolutely nailed this John Lewis

  • davinci
    davinci 29 days ago +1

    i cried

  • Jorge Aguilar
    Jorge Aguilar Month ago

    Conmovedor, es increíble como un comercial transmite un tan grandioso mensaje, como algo o alguien puede ser una puerta a un camino maravilloso

  • Keyboard Dancers
    Keyboard Dancers Month ago

    Piano teachers of the world rejoice!!

  • plop pill
    plop pill Month ago +1

    The gifts of the Magi

  • Alejandra Bertolini

    No hay mejor regalo para un niño que un instrumento musical , si él siente amor por la música. Gracias Elton por esta maravillosa publicidad que nos hace llorar de emoción hacia vos y hacia el piano. Vos llenaste de luz nuestra juventud, y el piano es ese compañero que siempre nos estará esperando.

  • Judy Newton
    Judy Newton Month ago

    Of course I’m crying. My favourite of favourites Elton song.

  • Mirta Mirta
    Mirta Mirta Month ago

    Even if i don't know Elton John's music so much, this video got me to drop a tear

  • praveen sharma
    praveen sharma Month ago


  • Your man All Might
    Your man All Might Month ago

    Can anyone tell me which show is at 0:44?

  • Arawin Kumaar
    Arawin Kumaar Month ago

    My Marketing lecturer showed this to our class. Absolutely beautiful. Most of us clapped after it ended

  • Jeremy Jackson
    Jeremy Jackson Month ago

    Hey guys what song is this?

  • Kamel, K
    Kamel, K Month ago

    Notice no male or father figure in the last scene. Keep at it, Kim.

  • Sacboi :v
    Sacboi :v Month ago +1

    Ok this is epic

  • Grumpy Uncle
    Grumpy Uncle Month ago

    I preferred the man in the moon advert. They paid Elton john around 5 million just to sit at a piano. There are a few families out there that could have used that money.

  • Vishy Andy Purandat

    Only Sri John can pull off a commercial like that.

  • Sylviane Moreau
    Sylviane Moreau Month ago


  • MyPoint ofView
    MyPoint ofView Month ago

    Great advert, but not sure spending £5 million on one person to head it was really justified. Elton is obscenely rich, John lewis is over priced and the marketing strategy isn't pulling in the crowds like it used to. Let's face it, selling the same stuff you can buy online a lot cheaper when people haven't got money to splash is only going to go one way, and it ain't up.

  • Yvonne Grace Nassuuna

    Excellent ,excellent work!

  • Laura Captain
    Laura Captain Month ago +1

    That kid nails this scene playing the piano beginning at 1:25, love it.

  • Cassandra Ocampo
    Cassandra Ocampo Month ago

    Any time I need a good happy-cry, I come watch this. Bravissimo!


    What a beautiful song... and the video just complements it perfectly

  • Ellie FD
    Ellie FD Month ago

    Once again, my favourite Xmas add, It's absolutely beautiful💕

  • maverick freedlander

    I love this commercial so much ❤️❤️

    SMASH Month ago +1

    *Someone can help me ? Haha*
    Does the scene at 0:43 refer to a period of his life? and which one? Because the only image I had of Elton John before was wearing him with a suit with the colors of the American flag. So is it during a live or a concert? (Live Aid or Australia) Which one?
    Thank you 😅

  • connie rahim
    connie rahim Month ago

    phil beastall did it better for 50 quid.

  • Megadriver
    Megadriver Month ago +1

    This was absolutely beautiful. I'm smiling, I'm happy. Well done.

  • SherryDA2018 BB
    SherryDA2018 BB Month ago +1

    Love this ad and all it represents...some of us, do indeed, get it....#Elton #PeaceandLove

  • James Accardo
    James Accardo Month ago +1

    Even as I sing and play this song I cry instantly ! without Question ! How wonderful Life Is while you're in the world !

  • Maria Fichtinger
    Maria Fichtinger Month ago +1

    I'm actually crying

  • McKenzie Clemmons
    McKenzie Clemmons Month ago +1

    I don’t care what others are saying, they did an amazing job on this. I love Elton John!

  • Fionn
    Fionn Month ago +3

    Once again brilliant ad, so heartwarming

  • Deborah Martino
    Deborah Martino Month ago +1


  • Adrian Ghandtchi
    Adrian Ghandtchi Month ago +1

    Wow, just wow. You take my breath away.

  • Fm Mf
    Fm Mf Month ago +4

    The idiot commentators in the Daily Mail crucified this advert because they have no
    appreciation of anything that isn’t obvious but I think it carries a beautiful sentiment and of course is set to one of Elton’s most perfect musical compositions.

    • philster611
      philster611 Month ago

      Daily Mail commentators consistently win the Darwin Award. Intelligence and education don't really figure in the average DM readers' psyche.

  • Kees Tel
    Kees Tel Month ago +1

    tears. again. stop teasing Elton!

  • princeoftidds
    princeoftidds Month ago

    No cover this year, huh? Well, better luck next year!

  • Taichi Mashima
    Taichi Mashima Month ago +1

    Those 10k people who disliked....WHY!??!!

  • Taichi Mashima
    Taichi Mashima Month ago +1

    Those 10k people who disliked....WHY!??!!

  • Victor H
    Victor H Month ago +1

    Not a word spoken at all during this ad but the emotion is so powerful. What a tearjerker. 😭

  • army vids
    army vids Month ago +1

    This achly put me in tears

  • army vids
    army vids Month ago

    I can't believe how much that kid looks like Elton this ad is just magical

  • Jessamyn Rose
    Jessamyn Rose Month ago

    Can we talk about how magnificent the lady playing his mother was?

  • OB1 KenoB
    OB1 KenoB Month ago

    People who get mad at this don’t see the point of the video. Too blinded by the fact that the piano is costly.

  • Raul H
    Raul H Month ago

    What concert is 00:43 ?

  • Schneider Linetsky [lovevadimjaclyn]

    I'm not even a big fan and I just cry like a little kid.

  • Janice Carroll
    Janice Carroll Month ago +1

    This ad is great. Looks like excerpts from a farewell tour ? Maybe ? Nevertheless it's great. Sir Elton always delivers.

  • Kurk Kobee Arana
    Kurk Kobee Arana Month ago +1

    Merry Christmas Elton John, you’re gift to us is your best Songs....

  • Ella Butcher
    Ella Butcher Month ago +1

    How do u dislike this all of the 10k explain urself

  • Aliup 98
    Aliup 98 Month ago +1

    Im not crying I swear

  • Hayley Eilish
    Hayley Eilish Month ago

    Only just seen it

  • Медведь-хохотун

    Дитер - болен, Ринго - стар, а Элтон - вааще Джон!

  • katrin alexander
    katrin alexander Month ago

    Thanks for this wonderful gift ❤

  • Hugo Alyn Stephens
    Hugo Alyn Stephens Month ago +3

    My favourite Christmas advert of 2018.

  • bryan findley
    bryan findley Month ago +1

    absolutely wonderful.. ive watched it several times.. A friend ours in Italy sent it to us in the U.S. Great job at touching peoples hearts

  • demo tester
    demo tester Month ago +1

    Really great, and all fits perfect together. And, this song is so good!

  • Karen Robles
    Karen Robles Month ago

    can someone tell me when he wore the outfit at 0:31 ???

  • chris Metzner
    chris Metzner Month ago +1


  • fat kids are harder to kidnap

    Dang, that’s some deep stuff

  • Mila Anouska
    Mila Anouska Month ago

    I’m not crying YOU ARE 😢😢

  • Nieves PM
    Nieves PM Month ago


  • BondgirlT
    BondgirlT Month ago +4

    Melted yet again by John Lewis. You nail it every year I was in tears when the little boy comes down the stairs and I sussed the meaning of it all. Perfection 👏🏻

  • andrew hendry
    andrew hendry Month ago +1

    2:00 makes me emotional

  • Rex Opog
    Rex Opog Month ago +1

    You know what Guys, every year, i always remember that John Lewis will launch a new advert and every December of the year, I keep watching. Today’s advert, when the video plays, i tap to pause it because I want to make a reaction video of the ad, and i think it takes time to set a camera, make my face more handsome and whatsoever needs and that is so tiring and time consuming. So, I play the video and decided not to make the reaction video. When the video is playing, i don’t understand but I remember my father who had a favourite with Elton John. So I keep watching even though I don’t understand, I scroll down so that i can have the idea what was the advert plays about. And there, i understand now, it make so tears, i miss to make a reaction video because my reaction is so genuine. I love this advert!

  • andrew hendry
    andrew hendry Month ago

    John Lewis always bring out the best Christmas adverts they are so beautiful my mum cries in every single on so thanks John Lewis

  • The Dartmoor Witch
    The Dartmoor Witch Month ago

    Excellent advert even if it wasn't visually very Christmassy.

  • gaetano503
    gaetano503 Month ago

    A moving video that touches the heart ... Some gift are more than just a gift!

  • Orna Orbach
    Orna Orbach Month ago +3

    hope don't you mind
    That I put down in words
    How wonderful life is while you're in the world"
    אני מקווה שלא אכפת לך
    שאתאר במילים"
    "כמה נפלאים החיים בזמן שאתה בעולם