John Lewis & Partners Christmas Ad 2018 - #EltonJohnLewis 🎹

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  • Published on Nov 15, 2018
  • Watch the new John Lewis & Partners Christmas TV advert, The Boy and The Piano.
    This year’s story is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The film begins in present day and works backwards chronologically through Elton’s life right until the moment on Christmas morning when he received the special gift that changed his life.
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Comments • 11 661

  • Charmie cottingley fairy

    Just shows what can happen if you put thought into a gift 🎁 🎹

  • Michael Kelly
    Michael Kelly Day ago

    I find this ad to be beautiful and heart warming. The look of excitement and anticipation on the little lads face when he comes down the stairs, and his mum’s love for him comes through so strongly. There is nothing in this ad to criticize, just immerse yourself in the simple message of love, hope and dreams across generations.

  • PHIFI1 - FrenchSinger

    Congrats on your video, I love it!!! 👍👍👍. I wish you every success 😊. I’ve included your clip on the playlist «Nouvelle Chanson De Noël 2018 International 🎄 (New Christmas Songs 2018 In The World) 🎅», on my channel «PHIFI1 - French Singer ». Talk to you soon. :-)

  • Cormac Callaghan
    Cormac Callaghan Day ago +1

    The people that say this ad isn’t anything to do with Christmas just don’t have good imagination and creativity because the meaning isn’t about getting an iPhone XR or getting a PS4 it’s about the meaning and inspiration to the receiver of the present , John Lewis you always make the best Christmas ad’s well done 👍

  • Jennie f
    Jennie f Day ago

    Stunning dear Elton, thank you ) Merry Christmas to you and yours
    and for Steve, Prof. in Michigan my cousin )
    I got this off the shelf in the UK when you first recorded xxx Hugs Jennie
    Thank you for all you did in the Academy xxxx
    My hat off to Sir, I know he played with you ) I met him in Cambridge.

  • Laura Laverty
    Laura Laverty Day ago

    The little boy at the end is my little cousin his name is Tony

  • Martina Tóthová

    love it-)

  • jonlong42
    jonlong42 2 days ago

    Is this an ad for john Lewis or an Elton John documentary.

  • Kid
    Kid 2 days ago

    Its sad that a lot of people don,t get the meaning behind the advert.Its not about money or wealth.Its about a gift inspiring someone onto great things.The pathetic line about John Lewis doesn,t even sell pianos Kinda sums that person up and where we are these days.Great advert nicely done

  • Maya Khalil
    Maya Khalil 2 days ago

    Hey Parents,
    Christmas is approaching shortly and we are striving to make each Christmas memorable for the kiddos. Last year I came across this Letter from Santa Gift Set for my kids and they LOVED IT! It brought me so much joy seeing the kids light up about Santa, and to know we can keep the Christmas tradition alive in such a heartwarming way. I hope this little present can bring joy to your families and Happy Holidays! 🎁🎅💞 bit.ly/2rCobc3

  • Greg Paul
    Greg Paul 2 days ago

    John Lewis, you never disappoint

  • Aarron Courtney-Wilson

    Nice 👍

  • olive Djamgbe
    olive Djamgbe 2 days ago +1

    I THINK THIS IS AMAZING....
    👇

  • geoff green
    geoff green 2 days ago

    I agree with whoever posted the message re the underlying message- it says that perfectly. The advert itself is beautifully crafted, whoever produced this got it absolutely spot on, I love it.

  • CrazyCashGaming
    CrazyCashGaming 2 days ago

    Correct me if I'm wrong, but the notes heard at the 2:00 mark aren't the ones played. As far as I can tell, he plays E, G and G again, but we hear B♭, E♭ and B♭. How hard would it have been to ask them to play a specific key to match the audio?!

  • Toothless the dragon

    Because of this ad i got a keyboard cause i love pianos now

  • Ivor McNamara
    Ivor McNamara 2 days ago

    This ad should tell you just how out of touch corporate Britain (or anywhere for that matter) is out with the real world.
    I mean how many parents can afford a piano for their kids today let alone back then!?
    I like the premise of the ad but it works so much better with a classy footballer who came from nothing and got a pair of second hand football boots and made a success of himself (or herself) against the odds.
    When you get a piano for Christmas the odds are already on your favour. Even if you never play the thing. Just my opinion (which I am sure makes me bitter to many).

    • Pip Yorkie
      Pip Yorkie 2 days ago

      +Ivor McNamara no you don't get it

    • Ivor McNamara
      Ivor McNamara 2 days ago

      +Pip Yorkie you don't get it do you?

    • Pip Yorkie
      Pip Yorkie 2 days ago

      Idiot, it's a advert for John Lewis, not Primark. Broke people aren't JL target market

  • Myriaddsystems
    Myriaddsystems 2 days ago

    I know it's only an advert, but it still wrenches my heart.

  • avocado toast
    avocado toast 3 days ago

    We're doing graphic design as our topic in school so we're looking at adverts, and we watched this and we talked about celebrity endorsement, this is a great use of it 💖

  • Connor Harding
    Connor Harding 3 days ago

    Merry Christmas, Elton John

  • erin mackey
    erin mackey 3 days ago +2

    I thought Elton John was blind

  • Tammy Lockley
    Tammy Lockley 3 days ago

    I just have to thank you and especially Sir Elton John for the most beautiful commercial that I have ever seen. I so wanted to dedicate this song to my daughter on her 18th birthday, from the day she was born, I knew that the words to this song sum up the joy she has brought into my life. Sadly, she didn't want a party and I haven't had the chance to dedicate this to her. Thank you for this absolute work of art! I have watched several times and cry with joy at each view. Thank you!

  • Ruben Estrera
    Ruben Estrera 3 days ago +1

    Aw, so sweet

  • Daniel TV gnomon Lynch

    My school are singing at your center

  • Jp Jackson
    Jp Jackson 4 days ago

    I cant stop of watchin this , he's a king ! A living Legend!

  • Nicky Knifestab
    Nicky Knifestab 4 days ago

    Ahhhh, Emotions! I remember those........
    Very Cool!

  • Jairo Candido
    Jairo Candido 4 days ago

    Oh my gosh!

  • Benjamin Joseph Kidd-Bentley

    Omg tears!!!! I could not afford to shop there but this is an awesome advert.

  • cheese smoke
    cheese smoke 4 days ago

    プレゼントする人も、プレゼントされる人も、暖かい気持ちにさせてくれる。
    有難う😉👍🎶

  • Jwad Al Attar
    Jwad Al Attar 4 days ago

    name of the song plZ

  • A C
    A C 4 days ago

    Awful advert aimed at advertising the upcoming film of Mr John. Hopefully John Lewis got it for free, bit I doubt it. They really are losing their way. The once powerful high street presence is going the same way as House of Fraser.

  • lucy de la cruz
    lucy de la cruz 4 days ago

    Wow. I promised myself not to cry but oh wow. It’s amazing. Well done again John Lewis. Bringing tears to my eyes since 2005

  • 77rabbit77
    77rabbit77 4 days ago

    I got it I got it! How about we bring in... MILES FINCH!

  • RandomStuff IsCool
    RandomStuff IsCool 4 days ago +1

    Who has watched this every day

  • Karley Chan
    Karley Chan 4 days ago

    John Lewis Christmas advert is always my favourite ❤️ I look forward to their advert every Christmas xx

  • Chris051
    Chris051 4 days ago

    Great message as always

  • Yes Uzbekistan
    Yes Uzbekistan 5 days ago

    Ohhh! God!! This is much better than previous !!! Idea is perfect! thank you very much for this emotions!!!! With Love From Uzbekistan!!!

  • Jose Bustamante
    Jose Bustamante 5 days ago

    Lord bless this beautiful humans soul😍😭

  • Manuel silva
    Manuel silva 5 days ago

    Thank you John Lewis

  • Pedro Teixeira
    Pedro Teixeira 5 days ago

    Excelente. Um dos melhores videos dos ultimos tempos...

  • Erdnussbuttertoast
    Erdnussbuttertoast 5 days ago

    i can't believe i cried during a fricken commercial

  • ada sellers
    ada sellers 5 days ago

    every fucken one of these makes me, a grown man, cry

  • Dave Lane
    Dave Lane 5 days ago

    How disappointing. Why aren't they tugging at my heartstrings or making me want to cry?!?!!! FU John

  • MrSongwriter66
    MrSongwriter66 5 days ago

    This is an amazing add and a brilliant story-line well worked out, when I saw this on TV something didn't look right to me, and I'm no technical video editor I'm just a musician. Towards the end of the video the little boy ends by playing two notes on the piano and then a clip of Elton playing one note at the top end of the piano, with his right hand, the next clip is of Elton (face view profile) but Elton is looking to his left to the bottom end of the piano when a clip should be Elton's front face profile looking to his right at his right hand playing the note. I then played the video again from the beginning and it appears the same (front facial clip) has been copied from the beginning and edited in to the end of the video, which to me doesn't look right. Does that make sense, has anyone else noticed that? Otherwise, a great and emotional video!!

  • Sir Notle
    Sir Notle 5 days ago

    OK, am I only one who cryed?..

  • Sara
    Sara 6 days ago

    Wow! Amazing.

  • Jack Townend
    Jack Townend 6 days ago

    All you people who are hating this are missing the complete message of this advert, the point of this is to show how one little gift can inspire someones whole life into how it can have a massive effect on them in the futur

  • Bea Stieber
    Bea Stieber 6 days ago

    Love it

  • Maheyshi Wijesinghe
    Maheyshi Wijesinghe 6 days ago

    The annual Christmas gift - JL advert 🎄🎁

  • its me bahadur ji
    its me bahadur ji 6 days ago +1

    Nice work in video doing good way

  • Andy Robus
    Andy Robus 6 days ago

    they missed out the pinball wizard bit LOL

  • Rahvis Chihuahuas
    Rahvis Chihuahuas 6 days ago

    Elton John is not a role model for anything. Inspirational British people include Churchill, Margaret Thatcher, The Duke of Wellington, Enoch Powell, Tolkein etc. Elton John is a court jester, a fat old poof who indulges in the kind of shirt lifting that was illegal within my lifetime. Some good music...but that's it. John Lewis should let me script their ad next year if they want something to stir the heart of this great nation

    • Alison Benitez
      Alison Benitez 6 days ago

      Rahvis Chihuahuas hahah this has to be the funniest most ludicrous statement I’ve ever read, right embarrassing.

  • Massimiliano Formentin
    Massimiliano Formentin 6 days ago +23

    I try to write this post in English: as a simple pianist you do not know how much this video has excited me. When I was a child my parents (and brothers) gave me a piano. Of course, I will not become like Elton John but that gift made me become the person I am today. So yes, gifts can be much more than just gifts. Thanks John Lewis and thanks Elton John: probably you will never read this comment but I just wanted to thank you for the sweet memory you reminded me of

    • Julie Newman
      Julie Newman 2 days ago

      If you keep on practising. You never know. Never let go of your dreams.

  • Rory Smith
    Rory Smith 6 days ago +1

    so inspirational to every artist or musician out there

  • Virág Pozderka
    Virág Pozderka 6 days ago +1

    I'm not crying, you're crying!!!! :( Damnit, I watch these ads every year and every year it's the same. But they're always so beautiful! :')

  • alexandra juistinga
    alexandra juistinga 6 days ago +1

    Hoe wonderfull life is while youre in the world. 😘i wish everybody a very happy christmas an a blesseerde new year.

  • G. Carter
    G. Carter 7 days ago +1

    I cried, this is so beautiful

  • ambereyes1987
    ambereyes1987 7 days ago +1

    Your commercials make me ugly cry. I love it

  • Balázs Dinnyés
    Balázs Dinnyés 7 days ago +1

    Mary Christmas Szabolcs, my best Marketing Teacher! Greetings from Hungary! Wonderful video!

  • JORGE LALO
    JORGE LALO 7 days ago

    Which song is it?

  • Rocket Man
    Rocket Man 7 days ago

    Its elton freaking john who couldn’t love this?

  • Schuey 08
    Schuey 08 7 days ago

    Cost millions to make but made people redundant through the year!

  • francescagrande
    francescagrande 7 days ago

    last years was better..

  • Layton .J
    Layton .J 7 days ago

    John Lewis adverts will be the only adverts I specially get popcorn for myself

  • Gayle Bradshaw
    Gayle Bradshaw 7 days ago +4

    That advert is lovely.if Elton John didn’t have the piano 🎹 when he was younger he wouldn’t be famous singer 👨‍🎤 today.🤗😎

  • Titanium Kuro
    Titanium Kuro 7 days ago +1

    Its beautiful

  • Nigel Cotter
    Nigel Cotter 7 days ago

    I'm not crying...You're crying!!

  • Urizen61
    Urizen61 7 days ago +1

    I found this rather poignant. I don't know where all the hate is coming from.

  • Wendy Garfinkel Photography

    Conceptually and visually - well it is completely excellent. A+

  • Daniel Potts
    Daniel Potts 7 days ago

    Wow the self promotion, is fantastic.

  • Bethany Sian
    Bethany Sian 7 days ago +1

    John Lewis have done it again, I'm crying!

  • Toni Dawson Art Dolls
    Toni Dawson Art Dolls 8 days ago +1

    Aw i love this. The piano was the given gift to him from his mum but the real gift was the gift of music he has given back to her, and to each and every one of us. Sir Elton John - legend

  • Dominic Youe
    Dominic Youe 8 days ago

    John Lewis make a great debate lesson for my esl students about the commercialisation of Christmas, is it okay for a company to make the spirit of Christmas into something marketable? I'm not going to offer my opinion but my students have so much to say =D Thanks again John Lewis for a great discussion lesson.

  • Juan Sanchez
    Juan Sanchez 8 days ago +1

    I started watching these every year since 2015, that was the first time, and let me tell you whether they're Sad or bitter sweet I always get goosebumps because these Ads are so beautiful and help me feel the Christmas spirit so thanks for making these

  • Gwen Robertson
    Gwen Robertson 8 days ago +1

    Most wonderful ad ever, right up there with the Clydesdales!

  • Isabella Harris
    Isabella Harris 8 days ago

    Was hoping to see Taron Egerton in here at one point but ah well

  • Javier Carmona-Gordon
    Javier Carmona-Gordon 8 days ago +1

    Love the advert, but has nobody else noticed that the keys the boy plays at the end don’t match the notes?

  • Ace Fam Fan
    Ace Fam Fan 8 days ago +1

    Who else saw this advert everyday during the break between I’m a celeb and just had to search it

  • Adam Pickering
    Adam Pickering 8 days ago

    Why on earth did they have to pick him, though? This advert could have been done with anyone, but they probably paid an obscene amount of money to someone who doesn't need it. I lost all respect for John Lewis after they decided to go gender neutral with kids clothes.

    • Pip Yorkie
      Pip Yorkie 2 days ago

      Something tells me you don't shop in John Lewis anyway

  • History LVr
    History LVr 8 days ago

    The Gift that Keeps on Giving...

  • Leonie
    Leonie 8 days ago

    CRYING IN THE CLURB

  • It's Mia
    It's Mia 8 days ago +1

    I don’t think it’s ever a good Christmas without a John Lewis advert

  • Andi Fauzan
    Andi Fauzan 8 days ago +1

    this part 1:59 :-((((((((((

  • Florence Linant
    Florence Linant 9 days ago

    Magnifique publicité et très beau message sur la transmission et la mémoire

  • _HootHoot_
    _HootHoot_ 9 days ago

    Dam, I understand the underlying message that a gift can be more than a gift and can take you through life and give you great happiness. But this one hasn’t touched me the same ways the other ones have this year 🤷🏻‍♀️

  • Joel Chicas
    Joel Chicas 9 days ago +1

    Inspiration can be contagious! :)

  • That weird Guy
    That weird Guy 9 days ago +1

    I think love is a gift was better but i guess this is ok

  • Galaxy _mooncat77
    Galaxy _mooncat77 9 days ago +1

    This advert is amazing he’s such an amazing man

  • karl smith
    karl smith 9 days ago +1

    Ive ordered the albums about planes , 4 destinations on DVD, I’ve had it for years, but my ex has the fourth dvd, I want that back so much I’ve had to order it again, all fo the garden song, that’s how much Elton John means to me!

  • luis reynaga
    luis reynaga 9 days ago

    Sinf..

  • Melon’s Animatiøns
    Melon’s Animatiøns 9 days ago +1

    This is the best ad I’ve ever seen I don’t get why people don’t understand the meaning of this ad



    Keep doing this cause I’m proud of you 💓

  • Philp Fam
    Philp Fam 9 days ago +1

    Awww this is to adorable x

  • missylissy200
    missylissy200 9 days ago +1

    What's wrong with everyone, this is freaking adorable and heartwarming 😍

  • Charlie rum ole boi!

    Awful advert. When it first came out I thought nothing but blatant advertising for Elton John, he must have an album coming out soon. But it's even worse. I was in the pictures this week and there was an ad for a new Elton John biopic movie. For f...s sake. Money, money, money is what this is all about. How can anyone actually believe it is about anything else.

    • Pip Yorkie
      Pip Yorkie 2 days ago

      How can anyone beleive? Because we watched this ad and sore the meaning behind it lol

  • SantaClaus HawkeyeNJ
    SantaClaus HawkeyeNJ 10 days ago

    *John Lewis and Partners* one word *_BRILLIANT_* ! All of you will be well remembered on Christmas Eve. Your stockings stuffed and overflowing, and no room under the your tree. The stack presents taller than your tree itself!
    ¨"°º¤ø„¸¨"°º¤ø„¸❊☆❊¸„ø¤º°"¨¸„ø¤º° "¨
    ¨´*❊.¸✬ ☆ *MERRY* ☆ ✬¸.❊*´¨
    ¨´*❊.¸✬ *CHRISTMAS* ✬¸.❊*´¨
    ¸„ø¤º°"¨❊☆❊¨"°º¤ø„¸
    ☆´¨)
    . ¸.•´ ¸.•*´¨)
    (.¸.•´ (¸.•` ☆ 🎁🎄♪•*¨*•.¸ Love
    Father Christmas 🎅 _Ho Ho Ho_

  • Axxios Grey
    Axxios Grey 10 days ago

    This is a masterpiece. I feel sorry for the gaps of intellect in the minds that do not understand this. It's art, fellas.

  • goldrake525
    goldrake525 10 days ago +1

    Splendido ! Grazie !

  • Abi Saad
    Abi Saad 10 days ago

    this must be the 10th time I watch this, it's so beautiful 😭❤ but I must say they totally missed the chance of saying "sometimes a gift is more than just a present" get it? present like the tense(? cause it can be a future too ...ok I'll go now xD

  • ROBBYVIDEOS
    ROBBYVIDEOS 10 days ago +6

    John Lewis & Partners did it again,another Heartwarming Christmas Commercial. hugs from PERU