Apple's 'show time' event was really weird - here's why

  • Published on Mar 27, 2019
  • Apple announced new TV services, a new credit card, a news service, and more this week. Very little of it is actually ready to ship. So in this episode of Processor, Dieter Bohn asks why Apple needed to hold an event right now? Because overall, the whole thing felt...weird.
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Comments • 1 376

  • The Verge
    The Verge  5 months ago +286

    Would you subscribe to any of these new services?

    • redghost105
      redghost105 2 months ago

      They want to clearly state that its beneficial to the customer that they stay in the ecosystem because there is an anti-trust lawsuit right now that Apple is fighting. If there is any hint that they are a monopoly that ISNT in the best interest of the customers then they will lose the case and be broken up, that is likely why they had this event.

    • Ushton Romero
      Ushton Romero 3 months ago


    • Jason Lotito
      Jason Lotito 5 months ago

      Maybe the credit card because it’s not going to cost me anything. But the other things? No. The Arcade is releasing with games that will be on other mobile devices, and none of the shows seem interesting.

    • Casual Retro Collector
      Casual Retro Collector 5 months ago

      Nope, gave up on apple many years ago, so out of touch with the real world customer base

    • Paul Williams
      Paul Williams 5 months ago

      The Verge I like the Apple Card . I want one

  • ky nmv
    ky nmv Day ago

    $4.99, there.

  • redghost105
    redghost105 2 months ago

    They want to clearly state that its beneficial to the customer that they stay in the ecosystem because there is an anti-trust lawsuit right now that Apple is fighting. If there is any hint that they are a monopoly that ISNT in the best interest of the customers then they will lose the case and be broken up, that is likely why they had this event.

  • CG
    CG 3 months ago

    So glad he mentioned the dictionary definition thing, that was jaw dropping

  • K R
    K R 3 months ago

    Ugh when Americans use seasons to tell time... like don't you want to use the stars to tell me how to get to Starbucks while we're at it then

  • Pratik Madrecha
    Pratik Madrecha 3 months ago

    I'm so glad there's someone that talks about all of this in it's broadest sense! Being the influential company that they are, it is important we acknowledge and try to understand how things are going to change culturally.

  • Oscar Hood
    Oscar Hood 4 months ago

    How’s it going?!! Thanks for the upload.

  • Abhishek m gupta
    Abhishek m gupta 5 months ago

    one thing scares the hell out of customers ..monopoly

  • Brian Ackerman
    Brian Ackerman 5 months ago


  • Artur Carvalho
    Artur Carvalho 5 months ago

    Apple is becoming boring

  • Jin Seon
    Jin Seon 5 months ago

    I’ll stick to Netflix...unless they have an app that combines Hulu, Netflix, HBO etc. All in one place with one payment fee (which is IK impossible) kinda like a TV where you can sort through different channels.

  • InsanityCA
    InsanityCA 5 months ago

    I think it's about showing all these ideas so people can expect them. Then Apples going to release everything and see what does best and then roll with that

    SHARKT 5 months ago

    I was really disappointed that it's not all is movies and series that will be included... This is a bummer! And not price is very disappointing. I was thinking about cancelling Netflix cause Apple movie is way better. But I feel that Apple is only running after the competitors and try to do it all!!! They're really losing their focus.

  • Ms Rana
    Ms Rana 5 months ago

    It’s all for investors.

  • Nosferatu
    Nosferatu 5 months ago

    Lack of innovations in hardware, always playing catch up in phone features. now this ?, Apple is completely lost.

  • Tongam Pardomuan
    Tongam Pardomuan 5 months ago

    not even superman can save this apple sinking ship.

  • Mitch Johnson
    Mitch Johnson 5 months ago

    I lord this video, but this guys seems pretentious. Also, I don’t see why defining the terms you’ll be using is indicative of shallow thinking.

  • Seth0067
    Seth0067 5 months ago

    but has Apple delivered anything groundbreaking since Steve departed? its seems more like they're stumbling around and bumping into walls. there's no vision or even consistency of execution. it would be nice to see them with some fresh leadership and ideas.

  • Casual Retro Collector
    Casual Retro Collector 5 months ago

    Remember when Steve jobs said "Apple forgot who Apple was" when he returned to apple? I see the exact same thing right now

  • PaleBear
    PaleBear 5 months ago

    This is six minutes of a guy expressing his impatience.

  • DecHasRisen
    DecHasRisen 5 months ago

    "iPhone sales are peaking" I think you got that the wrong way around

  • JasonSPD
    JasonSPD 5 months ago

    Apple are scared. Just like they announced the wireless pad but it wasn't ready. Well they abandoned that project now. Apple are trying to promise something but if it doesn't look like it works out later, they will throw it away. All just to grab attention from people as everyone is moving away from apple products.

  • Ishan Ghimire
    Ishan Ghimire 5 months ago

    Apple really has changed a lot. If it was the old apple, they wouldn't have shown anything they were *going* to make, they would show it at that keynote ready for sale. They wouldn't get all bog name people, and instead look at young upcoming artist. And most of all it would be cheap.

  • Angus Davidson
    Angus Davidson 5 months ago

    This was a really interesting video, I look forward to seeing more content like this.

  • Harshul Narang
    Harshul Narang 5 months ago

    Well I’m going to be the outlier here and say that I was genuinely excited by the direction Apple is taking now!
    The future is about quality digital life! Granted, you can buy gadgets with similar specs from almost any company BUT what’s the experience you’re gonna have on it?
    I think if Apple can work its magic of making the user experience seamlessly great and effortless; while keeping the prices reasonable; I think they might just have the recipe for success!
    To everyone talking about subscription fatigue: you always have an option to not subscribe but here’s the thing; unless you’re loaded, and prepared for a hassle of switching thought 50 different accounts, you can’t buy every movie or song or magazine. Even if you do but it fork individual companies, you won’t have any privacy.
    So if Apple can really balance it all, and I hope they do; it’s going to make everyone’s life a lot easier and fun!
    P.S: Yes I think privacy is worth the premium!

  • 赵是
    赵是 5 months ago

    You need some sense of humour and speech skills.

  • 赵是
    赵是 5 months ago

    You sound not very smart.

  • photovincent
    photovincent 5 months ago

    Fine analysis - it wás about Apple and what it wants to be perceived as. For the next few years the “we’re the privacy company” will work for me, but few of the services are very appealing to me as they’re heavily region dependent (EU here). Willing to wait it out a little but.... no pricing? Device pricing has def put me off some otherwise almost automatic upgrades so far

  • Ryan Villanueva
    Ryan Villanueva 5 months ago

    I miss the old exciting hardware presentations of the Steve Jobs era. I miss Apple the great hardware company vs Apple the mediocre services company.

  • Shen Kangyi
    Shen Kangyi 5 months ago

    The look up dictionary part is really funny

  • rrt08
    rrt08 5 months ago

    Glad I wasn’t the only person!?

  • Nahid Islam
    Nahid Islam 5 months ago

    Apple TV+ will prolly get Netflix to make a “Time to Play Fair” ad

  • packson jollock
    packson jollock 5 months ago

    they should really think about getting someone else to do their keynotes. that slow southern drawl is enough to put an insomniac to sleep

  • Jules
    Jules 5 months ago

    It feels like this guy it pretending to know what he’s talking about

  • Jules
    Jules 5 months ago

    The verge “Apples even is weird because they didn’t make anything available straight away which is not like Apple”
    Reality “Apple News available straight away + Apple always announces products before releasing them....that’s why they have keynotes”

  • cobberbrimo
    cobberbrimo 5 months ago

    Maybe if Apple hadn't stopped developing their Mac's they'd have another revenue stream?

  • cobberbrimo
    cobberbrimo 5 months ago

    6 minutes and he never mentions the fact that the share price has dropped because Investors want to see recurring revenue/subscriptions/services thus that was the entire reason for the event. How that isn't as clear as day is beyond me.

  • Lan Hikari
    Lan Hikari 5 months ago +12

    Apple: "Were not collecting data."
    Also Apple: "were not sharing the data we collect."

  • clouds5
    clouds5 5 months ago +1

    IMHO these "events" aren't for the customers. They are for the shareholders, investors etc. Their stock is down so what do they do: Diversify. And that's the reason this event happened at this time. It's a message to the business people saying: We know our main horse the iphone isn't selling as well, but fear not. We will go into other markets.

    It's a reactionary move. And that's what is weird to me. Apple had so much success in the past decades because they were the first (or one of the firsts) to bring new products to the market AND they did things better than most! That made people spend more money without thinking twice.
    But now Apple is just reacting to what others do and increasing prices even more. Big turn off. It's time to leave the sinking ship if you ask me.

  • Setya Budi Rahmawanto
    Setya Budi Rahmawanto 5 months ago

    I think you need start your own channel, dude. You're doing great on reviewing products and analyse something. The Verge don't deserve you.

  • Jay Sway
    Jay Sway 5 months ago +1

    No one:
    Oprah: Aaaaaappppppppppppple

  • Brad Davister
    Brad Davister 5 months ago

    So, Apple is about privacy and doesn’t “track” its customers yet its diving heavy into services that are designed to track people? If you think Apple isn’t tracking you, you are a fool.

  • Kerrie Redgate
    Kerrie Redgate 5 months ago +7

    Yes, I felt the weirdness, too-but on many levels. I was struggling to sit through it. Plus one thing Australians, like myself, tend to hate is yet ANOTHER American subscription service. We pay around 30% more due to our dreadful exchange rate. And we have subscriptions coming out of our ears now. It’s an epidemic in the USA. Young people are going to have to be careful about how many subscription commitments they’ve taken on every month. It’s too easy to avoid the maths!

  • Marc Martha
    Marc Martha 5 months ago

    Nope don’t think any of this is very usefull outside of us. And why would u really want a Apple creditcard 😂

  • H H
    H H 5 months ago +1

    Oooo, Verge critical of Apple gotta see this !

  • Patryk Wieczorek
    Patryk Wieczorek 5 months ago

    Apple died with Steve Jobs

  • Nabil P
    Nabil P 5 months ago

    So they announce subscriptions....
    Just like when they announced the airpad😏

  • freakstate
    freakstate 5 months ago

    Giving suppliers and providers a heads up to prepare for integration? I work in finance and banking and it's great to have a heads up on the credit card so we can consider how it will impact our services and how we can accommodate it

  • Blaxer
    Blaxer 5 months ago

    Apple is dead unless they can stop spending on marketing and more on innovation/tech like microsoft.

  • Ervin
    Ervin 5 months ago

    Oh man, now I actually feel bad, because I once did start my video (not paper, but still) with the dictionary thing while in college. :p

  • Mikey mouse
    Mikey mouse 5 months ago

    Apple is a cult.

  • Steve Johnson
    Steve Johnson 5 months ago

    What Apple is doing right now is like micro-softie corporation tossing zune at ipod. Too little; too late, and not even a good copy.

  • William Li
    William Li 5 months ago

    Apple have been doing pre-announcements and previews every year if you count their WWDC macos / ios demos.

  • Agustín Baletti
    Agustín Baletti 5 months ago

    Dieter is the best reviewer on Earth. And he is pushing apple so hard that I think if they were a mafia they would get him killed

  • jonnell barecante
    jonnell barecante 5 months ago

    i will definietly subscribe to that 🍎Arcade 😘

  • Speedrun Fun
    Speedrun Fun 5 months ago

    Finally someone that tells the truth, they put too much the money to the focus and with that they ruin their products instead of putting the customer to the first place and actually make good devices and software again that is handy to use and does what the people want

  • Dream Big
    Dream Big 5 months ago

    Jesus, let’s just have subscriptions for food, tv, cars, phone, apps, games, shoes, clothes, oral hygiene, skin care, when does it stop?!?

  • Well Hello There
    Well Hello There 5 months ago

    religious sect weird....

  • Amit Pawar
    Amit Pawar 5 months ago

    Out of ideas

  • quan
    quan 5 months ago

    Claps for extra emphasis