Apple's 'show time' event was really weird - here's why

  • Published on Mar 27, 2019
  • Apple announced new TV services, a new credit card, a news service, and more this week. Very little of it is actually ready to ship. So in this episode of Processor, Dieter Bohn asks why Apple needed to hold an event right now? Because overall, the whole thing felt...weird.
    Read more here:
    Like The Verge on Facebook:
    Follow on Twitter:
    Follow on Instagram:
    Listen to our podcasts:
    Read More:
    Community guidelines:
    Wallpapers from The Verge:
    Subscribe to Verge Science on TheXvid, a new home base for our explorations into the future of science:
  • Science & TechnologyScience & Technology

Comments • 1 382

  • The Verge
    The Verge  3 months ago +283

    Would you subscribe to any of these new services?

    • Ushton Romero
      Ushton Romero 26 days ago


    • Jason Lotito
      Jason Lotito 2 months ago

      Maybe the credit card because it’s not going to cost me anything. But the other things? No. The Arcade is releasing with games that will be on other mobile devices, and none of the shows seem interesting.

    • Casual Retro Collector
      Casual Retro Collector 2 months ago

      Nope, gave up on apple many years ago, so out of touch with the real world customer base

    • Paul Williams
      Paul Williams 2 months ago

      The Verge I like the Apple Card . I want one

    • Jake
      Jake 2 months ago

      I stay away from subscriptions whenever possible.

  • CG
    CG 17 days ago

    So glad he mentioned the dictionary definition thing, that was jaw dropping

  • K R
    K R Month ago

    Ugh when Americans use seasons to tell time... like don't you want to use the stars to tell me how to get to Starbucks while we're at it then

  • Pratik Madrecha
    Pratik Madrecha Month ago

    I'm so glad there's someone that talks about all of this in it's broadest sense! Being the influential company that they are, it is important we acknowledge and try to understand how things are going to change culturally.

  • Oscar Hood
    Oscar Hood Month ago

    How’s it going?!! Thanks for the upload.

  • Abhishek m gupta
    Abhishek m gupta 2 months ago

    one thing scares the hell out of customers ..monopoly

  • Brian Ackerman
    Brian Ackerman 2 months ago


  • Artur Carvalho
    Artur Carvalho 2 months ago

    Apple is becoming boring

  • Jin Seon
    Jin Seon 2 months ago

    I’ll stick to Netflix...unless they have an app that combines Hulu, Netflix, HBO etc. All in one place with one payment fee (which is IK impossible) kinda like a TV where you can sort through different channels.

  • InsanityCA
    InsanityCA 2 months ago

    I think it's about showing all these ideas so people can expect them. Then Apples going to release everything and see what does best and then roll with that

    SHARKT 2 months ago

    I was really disappointed that it's not all is movies and series that will be included... This is a bummer! And not price is very disappointing. I was thinking about cancelling Netflix cause Apple movie is way better. But I feel that Apple is only running after the competitors and try to do it all!!! They're really losing their focus.

  • Ms Rana
    Ms Rana 2 months ago

    It’s all for investors.

  • Nosferatu
    Nosferatu 2 months ago

    Lack of innovations in hardware, always playing catch up in phone features. now this ?, Apple is completely lost.

  • Tongam Pardomuan
    Tongam Pardomuan 2 months ago

    not even superman can save this apple sinking ship.

  • Mitch Johnson
    Mitch Johnson 2 months ago

    I lord this video, but this guys seems pretentious. Also, I don’t see why defining the terms you’ll be using is indicative of shallow thinking.

  • Seth0067
    Seth0067 2 months ago

    but has Apple delivered anything groundbreaking since Steve departed? its seems more like they're stumbling around and bumping into walls. there's no vision or even consistency of execution. it would be nice to see them with some fresh leadership and ideas.

  • Casual Retro Collector
    Casual Retro Collector 2 months ago

    Remember when Steve jobs said "Apple forgot who Apple was" when he returned to apple? I see the exact same thing right now

  • PaleBear
    PaleBear 2 months ago

    This is six minutes of a guy expressing his impatience.

  • DecHasRisen
    DecHasRisen 2 months ago

    "iPhone sales are peaking" I think you got that the wrong way around

  • JasonSPD
    JasonSPD 2 months ago

    Apple are scared. Just like they announced the wireless pad but it wasn't ready. Well they abandoned that project now. Apple are trying to promise something but if it doesn't look like it works out later, they will throw it away. All just to grab attention from people as everyone is moving away from apple products.

  • Ishan Ghimire
    Ishan Ghimire 2 months ago

    Apple really has changed a lot. If it was the old apple, they wouldn't have shown anything they were *going* to make, they would show it at that keynote ready for sale. They wouldn't get all bog name people, and instead look at young upcoming artist. And most of all it would be cheap.

  • Angus Davidson
    Angus Davidson 2 months ago

    This was a really interesting video, I look forward to seeing more content like this.

  • Harshul Narang
    Harshul Narang 2 months ago

    Well I’m going to be the outlier here and say that I was genuinely excited by the direction Apple is taking now!
    The future is about quality digital life! Granted, you can buy gadgets with similar specs from almost any company BUT what’s the experience you’re gonna have on it?
    I think if Apple can work its magic of making the user experience seamlessly great and effortless; while keeping the prices reasonable; I think they might just have the recipe for success!
    To everyone talking about subscription fatigue: you always have an option to not subscribe but here’s the thing; unless you’re loaded, and prepared for a hassle of switching thought 50 different accounts, you can’t buy every movie or song or magazine. Even if you do but it fork individual companies, you won’t have any privacy.
    So if Apple can really balance it all, and I hope they do; it’s going to make everyone’s life a lot easier and fun!
    P.S: Yes I think privacy is worth the premium!

  • 赵是
    赵是 2 months ago

    You need some sense of humour and speech skills.

  • 赵是
    赵是 2 months ago

    You sound not very smart.

  • photovincent
    photovincent 2 months ago

    Fine analysis - it wás about Apple and what it wants to be perceived as. For the next few years the “we’re the privacy company” will work for me, but few of the services are very appealing to me as they’re heavily region dependent (EU here). Willing to wait it out a little but.... no pricing? Device pricing has def put me off some otherwise almost automatic upgrades so far

  • Ryan Villanueva
    Ryan Villanueva 2 months ago

    I miss the old exciting hardware presentations of the Steve Jobs era. I miss Apple the great hardware company vs Apple the mediocre services company.

  • Shen Kangyi
    Shen Kangyi 2 months ago

    The look up dictionary part is really funny

  • rrt08
    rrt08 2 months ago

    Glad I wasn’t the only person!?

  • Nahid Islam
    Nahid Islam 2 months ago

    Apple TV+ will prolly get Netflix to make a “Time to Play Fair” ad

  • packson jollock
    packson jollock 2 months ago

    they should really think about getting someone else to do their keynotes. that slow southern drawl is enough to put an insomniac to sleep

  • Jules
    Jules 2 months ago

    It feels like this guy it pretending to know what he’s talking about

  • Jules
    Jules 2 months ago

    The verge “Apples even is weird because they didn’t make anything available straight away which is not like Apple”
    Reality “Apple News available straight away + Apple always announces products before releasing them....that’s why they have keynotes”

  • cobberbrimo
    cobberbrimo 2 months ago

    Maybe if Apple hadn't stopped developing their Mac's they'd have another revenue stream?

  • cobberbrimo
    cobberbrimo 2 months ago

    6 minutes and he never mentions the fact that the share price has dropped because Investors want to see recurring revenue/subscriptions/services thus that was the entire reason for the event. How that isn't as clear as day is beyond me.

  • Lan Hikari
    Lan Hikari 2 months ago +11

    Apple: "Were not collecting data."
    Also Apple: "were not sharing the data we collect."

  • clouds5
    clouds5 2 months ago +1

    IMHO these "events" aren't for the customers. They are for the shareholders, investors etc. Their stock is down so what do they do: Diversify. And that's the reason this event happened at this time. It's a message to the business people saying: We know our main horse the iphone isn't selling as well, but fear not. We will go into other markets.

    It's a reactionary move. And that's what is weird to me. Apple had so much success in the past decades because they were the first (or one of the firsts) to bring new products to the market AND they did things better than most! That made people spend more money without thinking twice.
    But now Apple is just reacting to what others do and increasing prices even more. Big turn off. It's time to leave the sinking ship if you ask me.

  • Setya Budi Rahmawanto
    Setya Budi Rahmawanto 2 months ago

    I think you need start your own channel, dude. You're doing great on reviewing products and analyse something. The Verge don't deserve you.

  • Jay Sway
    Jay Sway 2 months ago +1

    No one:
    Oprah: Aaaaaappppppppppppple

  • Brad Davister
    Brad Davister 2 months ago

    So, Apple is about privacy and doesn’t “track” its customers yet its diving heavy into services that are designed to track people? If you think Apple isn’t tracking you, you are a fool.

  • Kerrie Redgate
    Kerrie Redgate 2 months ago +7

    Yes, I felt the weirdness, too-but on many levels. I was struggling to sit through it. Plus one thing Australians, like myself, tend to hate is yet ANOTHER American subscription service. We pay around 30% more due to our dreadful exchange rate. And we have subscriptions coming out of our ears now. It’s an epidemic in the USA. Young people are going to have to be careful about how many subscription commitments they’ve taken on every month. It’s too easy to avoid the maths!

  • Marc Martha
    Marc Martha 2 months ago

    Nope don’t think any of this is very usefull outside of us. And why would u really want a Apple creditcard 😂

  • H H
    H H 2 months ago +1

    Oooo, Verge critical of Apple gotta see this !

  • Patryk Wieczorek
    Patryk Wieczorek 2 months ago

    Apple died with Steve Jobs

  • Nabil P
    Nabil P 2 months ago

    So they announce subscriptions....
    Just like when they announced the airpad😏

  • freakstate
    freakstate 2 months ago

    Giving suppliers and providers a heads up to prepare for integration? I work in finance and banking and it's great to have a heads up on the credit card so we can consider how it will impact our services and how we can accommodate it

  • Blaxer
    Blaxer 2 months ago

    Apple is dead unless they can stop spending on marketing and more on innovation/tech like microsoft.

  • Ervin
    Ervin 2 months ago

    Oh man, now I actually feel bad, because I once did start my video (not paper, but still) with the dictionary thing while in college. :p

  • Mikey mouse
    Mikey mouse 2 months ago

    Apple is a cult.

  • Steve Johnson
    Steve Johnson 2 months ago

    What Apple is doing right now is like micro-softie corporation tossing zune at ipod. Too little; too late, and not even a good copy.

  • William Li
    William Li 2 months ago

    Apple have been doing pre-announcements and previews every year if you count their WWDC macos / ios demos.

  • Agustín Baletti
    Agustín Baletti 2 months ago

    Dieter is the best reviewer on Earth. And he is pushing apple so hard that I think if they were a mafia they would get him killed

  • jonnell barecante
    jonnell barecante 2 months ago

    i will definietly subscribe to that 🍎Arcade 😘

  • Speedrun Fun
    Speedrun Fun 2 months ago

    Finally someone that tells the truth, they put too much the money to the focus and with that they ruin their products instead of putting the customer to the first place and actually make good devices and software again that is handy to use and does what the people want

  • Dream Big
    Dream Big 2 months ago

    Jesus, let’s just have subscriptions for food, tv, cars, phone, apps, games, shoes, clothes, oral hygiene, skin care, when does it stop?!?

  • M R
    M R 2 months ago

    religious sect weird....

  • Amit Pawar
    Amit Pawar 2 months ago

    Out of ideas

  • schmarty pantz
    schmarty pantz 2 months ago

    Claps for extra emphasis

  • Aryaman Mandhana
    Aryaman Mandhana 2 months ago

    Feels like Verge is running out of things to talk about

  • D. A.
    D. A. 2 months ago

    AirPower mat officially cancelled.

  • Masterr Laster
    Masterr Laster 2 months ago

    Not weird or unusual. Well for apple remember apple wireless charging pad. Announced in 2017 canceled 2019

  • Matt Chinander Music
    Matt Chinander Music 2 months ago

    Did the videographer on this shoot in log, not grade it, and also miss focus? Quality is quite bad.

  • Andrew Anderson
    Andrew Anderson 2 months ago

    Rhetorical questions: Will I have to fall down the Apple rabbit hole to get this content? Will major credit card companies still allow their cards to be used with Apple Pay once apple is a competitor? Good thing I fell down the Android rabbit hole (that is sarcasm).

  • TheFifthBeatle06
    TheFifthBeatle06 2 months ago +1

    The customer is the most important for Apple? LOOOOOOOL

  • Jack L
    Jack L 2 months ago

    apple has an overall negative impact on our culture

  • Marvin's Reviews ETC.
    Marvin's Reviews ETC. 2 months ago

    reaching content for content here. if you want it, get it, if you dont, then dont get it. no ones going to think of apple as a bank just because they are offering a credit card smh

  • Ezequiel Dávila Lacoste

    They are trying to make the iPhone more capable and unique. The point is making the iPhone unic, because the iPhone isn’t going to be the best smartphone forever, I mean the camera isn’t the best anymore, the design isnt the only premium in the market, the battery isn’t the best. So they are trying to make the iPhone different putting things like the Apple Card, apple arcade or news plus on the iPhone, so you won’t change the iPhone, because we are going to miss everything that the iPhone can do, even if we had to pay. I think I’m NEVER going to find a phone integrated like the iPhone

  • mkolt
    mkolt 2 months ago

    Apple is over.

  • Алексей Петров

    Steve Jobs’s vision - the thing that made Apple great - was synergy between hard and soft. Only Apple managed to connect these 2 parts that damn good. It was the unique feature and strategy. Now that they’re presenting services only, they’re just like anybody else… I wonder what Steve Jobs is thinking about it out there in heaven...

  • Maximilian Mann
    Maximilian Mann 2 months ago

    Absolutely on point.

  • Do8y B
    Do8y B 2 months ago

    You know Apple messed up with this event when I completely agree with Dieter. He is so spot on this time - the event was pointless and awkward.

  • Dark Carousel
    Dark Carousel 2 months ago

    If they cared about customers why don't they take common criticisms, like about dongles, into consideration?

  • Sandro Soares
    Sandro Soares 2 months ago

    If you want to know how Apple can become a credit card company, just look for a Brazilian Fintech called Nubank

  • StephenB
    StephenB 2 months ago

    Hurray for U of M!!

  • Chad Fritz
    Chad Fritz 2 months ago

    Sweet! Lets let Goldman have more money! It sure worked the first time! Oh.....

  • My Reviews
    My Reviews 2 months ago

    Apple should give these services for free to their customers, they already charge them an arm and a leg for their devices.

  • My Reviews
    My Reviews 2 months ago

    Imagine subbing to all of those services that apple released using their credit card. Imagine how much your monthly bill would be. You'd end up broke with a lot of debt. lmao

  • Kehinde O
    Kehinde O 2 months ago

    They didn't 'deliver' the airpower though

  • distinctdim
    distinctdim 2 months ago

    Can’t get off the negativity bandwagon for 5 seconds Internet. Remember Apple is evil because you’re poor

  • Dhruv Mahajan
    Dhruv Mahajan 2 months ago

    Subscription fatigue is a real thing

  • Hillwood Lam
    Hillwood Lam 2 months ago

    - Oprah

  • J Fernando Estrada
    J Fernando Estrada 2 months ago

    Apple Credit card? WTF stupid idea.

  • J Fernando Estrada
    J Fernando Estrada 2 months ago

    the worst apple event ever.. 👎

  • CoRSON Cheung
    CoRSON Cheung 2 months ago

    I just groaned when I stayed up till 3 in the morning for the live broadcast and concluded that half of what they announced will probably not enter my country or at least shortly. So yeah.

  • AJM19812018
    AJM19812018 2 months ago

    Counting a celebrity shouting "Apple" on stage as something to draw attention to instead of to a product or service is about the same as a dancing Steve Balmer or the painful presentation Bill Gates did with Conan O'Brien. Cheezy and meaningless.

  • Kasparas Visockas
    Kasparas Visockas 2 months ago

    Y u so angry

  • Andrew Hughes
    Andrew Hughes 2 months ago

    Most of us did not need another credit card or streaming service. We certainly did not need that embarrassing presentation. I felt bad for the actors reading the scripts halfheartedly. Apple is becoming a very different company... Apple is drifting from "gotta have it tech" to "I'll wait for something better tech". Nobody asked for any of these services.

  • Caio Ronnau
    Caio Ronnau 2 months ago

    it's also the company that apologizes because "some small percentage" of their customers are experiencing keyboard issues with their macbook line... a small number of customers only; it's definitely not happening to a lot of people.

  • Jonathan Knutson
    Jonathan Knutson 2 months ago

    I was really hoping for Apple TV+ to be made free to all Apple users mainly because although it wouldn't make them a bunch of money, it would skyrocket brand loyalty and really put a damper on all those services (*cough*netflix*cough*) that keep raising their rates every few years because of all their in-house production. If they came out with all these big names, obviously spending money on these celebs to be involved, and then said "and it's included as an app on your Apple device" - it would have been a HUGE announcement and really sparked competition back in the VOD market. Alas, Steve Jobs is still gone and they aren't interested in that sort of dominance anymore.

  • THBek
    THBek 2 months ago

    It is all about Mr.Tim worried about investors and what they are going to ask him in financial quarter: what are doing to make more money... Tim: make more breakable stuff ... and sell movies(when it is ready)
    it is like 1994 again...

  • elias mora
    elias mora 2 months ago

    come back steveeeee come back!!!! apple hot sauce, apple bird houses..

  • Bassam Abulela
    Bassam Abulela 2 months ago

    Apple died with Steve Jobs

  • Tomas Prusaczyk
    Tomas Prusaczyk 2 months ago

    If you can’t do, you become a “reviewer” :)

  • Tyler Wilson
    Tyler Wilson 2 months ago

    They were actin so elitist lol.

  • Scott Miller
    Scott Miller 2 months ago

    Yeah, he started with the dictionary to describe services because they had no products! At least one would’ve been nice, though.

  • Eddie Velez
    Eddie Velez 2 months ago

    I have an iPhone, iPad and MacBook Pro. I’m really considering getting the galaxy s10+ and dumping the iPhone. Apple is becoming a disappointment lately. In hardware and now even software. To many Gimmicks!!!

  • Imad Choucair
    Imad Choucair 2 months ago

    What an insightful video. Thanks.

  • f
    f 2 months ago

    It's a cult.

  • Denis Black
    Denis Black 2 months ago

    the weirdest thing was they called censor-AI their team of experts... some one has to make a compilation of these "team of experts" moment with deus ex music
    night mode, hello??? jason momoa series might come true, we are going blind here

  • Mauricio JePalma
    Mauricio JePalma 2 months ago

    It’s like Apple’s take on a Nintendo Direct/E3 and similar software hype