Nicholas the Sweep | Sainsbury’s | Christmas 2019

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  • Published on Nov 11, 2019
  • 150 years ago Sainsbury’s opened their first store and Christmas changed forever. Coincidence? Almost certainly… ho ho ho.
    Presenting Sainsbury’s Christmas advert 2019.
  • Film & AnimationFilm & Animation

Comments • 3 096

  • Gus
    Gus 26 minutes ago

    Did Somesuch make this video ? Sainsbury's is already on my list of 'never to shop at ever again' due to your connection to them.

  • 1st Track Dents
    1st Track Dents 10 hours ago

    Amazing production on this, it was like watching a mini film! Well done :-)

    • Sainsbury's
      Sainsbury's  2 hours ago

      They certainly did a great job! Corey

  • Frankie's Aquatics
    Frankie's Aquatics 18 hours ago

    What a smashing Christmas ad!
    After watching the TV series and seeing how this was created, I was a little shocked that you didnt air it during that! But seriously, this one smacks you right in the feels! Well done to you all.

    • Sainsbury's
      Sainsbury's  3 hours ago

      Thank you. Appreciate your support. Karen

  • Marty McFLY 1985
    Marty McFLY 1985 20 hours ago +1

    NEVER PICK ANY PRODUCTS THAT HAVE ACCIDENTALLY FALLEN ONTO FLOOR IN SAINSBURYS OR YOU'LL BE DONE FOR SHOPLIFTING
    IS THE MOTO OF THIS ADVERT
    STILL SAINSBURYS STAFF HAVE TO PUT SOME ACTUAL STOCK ON SHELVES IN 1ST PLACE WOULD BE NICE INSTEAD OF BREAD EMPTY SHELVES AND BAPS EMPTY SHELVES AND BAKERY EMPTY SHELVES

  • Wobble Bop
    Wobble Bop 20 hours ago

    Super pathetic PC bullsh*t. Use real British people next time, not immigrants.

  • Marty McFLY 1985
    Marty McFLY 1985 22 hours ago +1

    So much is missing in the advert that non of it as a whole makes any sense LAURA FUCKED UP THIS YEAR as ad needs to be much longer and alot more easier to understand from start to finish.
    TESCO ADVERT FOLLOWS ON SCENE TO SCENE BUT SAINSBURYS ADVERT LEAVES SO MUCH INFORMATION OUT AND TOTALLY DOESN'T FOLLOW ON

  • Liam Chadwick
    Liam Chadwick 23 hours ago

    Quite underwhelmed. Don’t think it’s hit the mark as intended.

  • Will Shawcross
    Will Shawcross Day ago +1

    Inside the supermarket?

  • Lynn Webb
    Lynn Webb Day ago

    Well I love shopping in Sainsbury's, and I reckon it's a wonderful advert. 😊😍. That young lad has really done so well I think we'll be seeing a lot more of him 😊😍. Well done to everyone involved, the advert made me giggle, smile and melted my heart, thank you very much Sainsbury's here's to the next 150years !!!!....😊😃🤣😉😍😘💋❤

  • dazt35
    dazt35 Day ago

    Mrs Sainsbury's face when he ate the orange😳😯

  • dazt35
    dazt35 Day ago +1

    Sainsbury won the Christmas advert this year

  • Liam C
    Liam C Day ago +1

    All the kids i know want Apple for Christmas not Oranges

  • Liam C
    Liam C Day ago +1

    "Like all great stories, this one starts at the beginning."

    *George Lucas has left the chat*

  • lelemaniscalco
    lelemaniscalco 2 days ago

    Hit the cringe button

  • Lilian Brazil
    Lilian Brazil 2 days ago

    ❣️👏🏻👏🏻👏🏻

  • Yasin Playz
    Yasin Playz 2 days ago

    :D how u make me stay up :3

  • Martin bwfc
    Martin bwfc 2 days ago

    Think it's the best ad

    • Sainsbury's
      Sainsbury's  2 days ago

      Thanks Martin. Glad you enjoyed it. Karen

  • QueenWeezy™
    QueenWeezy™ 2 days ago

    lol when the guy said give him a fair trial.. that was funny

    • Sainsbury's
      Sainsbury's  2 days ago

      Glad we could bring you a smile. Thanks, Karen

  • Andrea Cotton
    Andrea Cotton 2 days ago

    Here after the fascinating documentary. What a lovely team - and how very different to the 'types' on the Apprentice - a genuine team, trying their very best. Keep it up J Sainsbury's ( am of that generation ! )

    • Sainsbury's
      Sainsbury's  2 days ago

      Thank you Andrea. Glad you liked this. Karen

  • 1993Bexy
    1993Bexy 2 days ago

    Sainsbury’s have out done themselves with their christmas advert this year ...... it maid me well up and it reminded me of Oliver Twist Xxx

    • Sainsbury's
      Sainsbury's  2 days ago

      Thanks Bexy. Are you for the coal or the oranges this year? Karen

  • Mae Daze
    Mae Daze 2 days ago

    My favourite ad of all this Christmas. Love the Dickens feel, horrible, sad, a tiny bit of humour and most of all a beautiful ending.

    • Sainsbury's
      Sainsbury's  2 days ago

      Thanks Mae. Glad you enjoyed it. Karen

  • Arminder Dahul
    Arminder Dahul 2 days ago

    Still prefer the Mog ad.

  • Lady Zora
    Lady Zora 2 days ago +9

    Anyone else here from the Salisbury’s documentary on BBC1

    • Janny Anny
      Janny Anny Day ago

      It’s a shame they didn’t mention the fact that while they spend god knows what on a stupid Christmas advert, that the staff, have had their bonuses taken away and they don’t get paid for their breaks, what’s next take away their staff discount, shame on you Sainsbury’s

    • Andrea Cotton
      Andrea Cotton 2 days ago +2

      Yes - just watched. Is odd seeing, after watching the making. Was a bit surprised at how 'un-marketing' and not corporate the team were. Nice genuine people - interesting.

  • MARTIO SOUTH
    MARTIO SOUTH 2 days ago

    HAVING JUST WATCHED THE ONLINE SAINSBURYS DOCUSOAP ON BEEB ONE AND THE TWO EXECS RESPONSIBLE FOR THIS ADVERT IT CERTAINLY LEAVES ME IN NO DOUBT AS TO WHY THE COMPANY IS FAILING SO MISERABLY IN THE FACE OF COMPETITION FROM ALDI & LIDL . BOTTOM LINE , ADVERT ENTERTAINING , PRICES STILL TOO HIGH ERR.... HEADS UP PEOPLE , THAT'S ALL THAT MATTERS .

  • Sue Gould
    Sue Gould 2 days ago

    Heart warming. Great advert.💖

    • Sainsbury's
      Sainsbury's  2 days ago

      I'm glad you liked it Sue. Thanks, Karen

  • Kevin Swallow
    Kevin Swallow 2 days ago

    Rubbish

  • ian fielding
    ian fielding 2 days ago

    What a load of crap stupid woman at the end winking what is that. All about pathetic waste of money and time and effort

  • Alex Young
    Alex Young 2 days ago

    So this was done by boris Johnson's sister

  • Men Atrest
    Men Atrest 2 days ago

    What a load of old tosh

  • Deduct Ltd - Duct Cleaning Services - Supply & Extraction

    Pretty poor advert to be honest.

  • Cariad Griffin
    Cariad Griffin 2 days ago

    Love this advert best one yet although last years was great

    • Sainsbury's
      Sainsbury's  2 days ago

      Thanks Cariad. Glad you're a fan. Karen

  • sim0nVLOGS gr33nCONC3RTS

    just watching the 'inside the supermarket' show... that's why i ended up here.

  • Forza223 Bowe
    Forza223 Bowe 2 days ago

    Don’t get these Christmas ads. I would rather see what products are on promotion

  • rully83
    rully83 2 days ago

    Just watch inside the supermarket right now Sainsbury’s .. Filming taken at Romania(nothing wrong with Romania) Why go that far 🤣😂

  • Cleo's mum puddy tat

    Dreadful

  • Coffee 2Sugars
    Coffee 2Sugars 3 days ago +1

    Nice no pay rise for any of your staff across the country for 2 years, managers only get the bonuses, paying every collegue the same whilest you make different departments work harder. This company is a discrace to work for.

  • Mesatallic
    Mesatallic 3 days ago

    The only ‘advertising’ I get from this is that Sainsbury’s sell oranges.

    • Sainsbury's
      Sainsbury's  3 days ago +1

      Well you're not wrong, we do. Maclaine

  • Ok Dad
    Ok Dad 3 days ago

    since when did it snow in Australia

  • Vince Bagusauskas
    Vince Bagusauskas 4 days ago

    The 2014 ad was the best

  • Jasper B
    Jasper B 4 days ago

    nicholas goes to my school!

  • Chris MacKechnie
    Chris MacKechnie 4 days ago

    not one of their best efforts

  • Tommy Petraglia
    Tommy Petraglia 4 days ago

    Absolutely horrid. I had to cut out at 40 seconds in. I really don't care how it turns out if I have to watch any more of that

    • Tommy Petraglia
      Tommy Petraglia Day ago

      @Jess Young
      Maybe just to express my disappointment.
      After the simply marvelous and endearing advert last year, I was really looking forward to seeing this year's.
      In such a tumultuous time in the world, we really didn't need to see something so dark.
      I wasn't going to allow myself to be dragged thru hell on the promise of merely a glimpse of heaven.

    • Jess Young
      Jess Young Day ago

      Tommy Petraglia so why did you comment if you don’t care 🤷🏻‍♀️

  • Lynn Jones
    Lynn Jones 4 days ago

    Sainsburys theres kids in 2019 not much better off than your ad set in 1869 I believe theres about 4 Million children in Poverty !!!

  • SeanScot36
    SeanScot36 5 days ago

    Sainsburys is not a nice store.

  • canz tee
    canz tee 5 days ago

    from my reserch a high level of the uk population
    is suffering from illness .through all supermarket stores.
    it is being caused through the (glyphosate)(roundupweedkiller)that is being sprayed
    and being trapped also inside the plant or meat produce that every one is consuming.
    (you are what you eat)to all customers this is an audit.
    avoid all prouducts if you want to live a long life.and study these corpe..rat..ions.there laws.what there feed there live stock...reserch your gutt ...leaky gutt syndrone..
    join the dots ...on how the food that you are consuming is and they know
    there are libel......

  • canz tee
    canz tee 5 days ago

    Crohn's disease is an inflammatory bowel disease to all sainsburys customer avoid all the food..
    (IBD). It causes inflammation of your digestive tract, which can lead
    to abdominal pain, severe diarrhea, fatigue, weight loss and
    malnutrition. Inflammation caused by Crohn's disease can involve different areas of the digestive tract in different people ..through sainsburys food, its the glyphosate roundup weed killer

    • canz tee
      canz tee 5 days ago

      this is bad..Crohn's disease is the
      (blistering of the gutt lining)to me blistering is burning of gutt lining
      and thats whats the food at all your food super markets are doing to all the customers.......

  • canz tee
    canz tee 5 days ago

    Aspartame neurotoxicity ..alarm bells should be ringing.
    to all sainsburys customers..avoid all drinks ..
    Aspartame and Neurotoxicity. But, aspartame is not the only toxic sweetener on the market. A growing body of research now shows that sucralose, known by the brand-name Splenda, is also capable of suppressing the immune system, causing inflammatory bowel conditions such as Crohn’s and ulcerative colitis, migraine headaches, and DNA damage.

  • Matthew Patton
    Matthew Patton 5 days ago +1

    funny, heartwarming and slightly sarcastic. Fabulous advert! Well done Sainsbury’s😂

    • sikh kyle
      sikh kyle 4 days ago

      Sainsbury's wait, what, you’re actually monitoring these comments? wow, what’s it like to be viscerally despised by your own people?

    • Sainsbury's
      Sainsbury's  5 days ago

      Appreciate the kind words Matthew. Marc

  • Gwenedd
    Gwenedd 5 days ago +1

    Bring back Mog!

  • onedaywewill
    onedaywewill 5 days ago +2

    Liked, but with reservation.

  • BMVSTUDIOS
    BMVSTUDIOS 6 days ago

    N'importe quoi

  • SugarGliderDude
    SugarGliderDude 6 days ago +1

    sadly, because all the kids ran away from there registered keeper, they were all either starved to death on the streets, or were forced into workhouses and were not allowed to leave until they were 18. The owner of the chimley sweep gang was arrrested and jailed for having a forced child labour gang, as the 1835 act made it illegal to do so.

  • Andrew Knowles
    Andrew Knowles 7 days ago

    💩That's very funny.💩

  • Stuart Dessler
    Stuart Dessler 7 days ago +3

    They're so desperate to be John Lewis, it's quite sad

  • Desantos123
    Desantos123 7 days ago +1

    Bruh, they put "ZERO EMISSIONS" on the horse cart

  • Jay J
    Jay J 7 days ago +6

    I'm disgusted, all these years & the fact that a third of all Victorian Children were in fact BAME has clearly been repressed & all but deleted from history; utterly disgraceful. Thank you J. Sainsbury for righting this wrong & travesty.

  • Sylvia mccahon
    Sylvia mccahon 7 days ago

    I feel so sorry for Nicholas getting locked in a cage this was an add ag the start of frozen 2 in the cinema

  • Ca C
    Ca C 7 days ago

    I don't like this advert

  • ourhousetx
    ourhousetx 8 days ago +6

    "Zero emissions"on the side of her cart is a brilliant touch...

  • graeme plant
    graeme plant 8 days ago

    Just dont know what it has to do with sainsburys
    Just does not make any sense to shopping at sainsburys for christmas to get my christmas food