The Horror of Aldi’s Espresso Martini Cheese

  • Published on Nov 30, 2021
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Comments • 1 729

  • chris unguez
    chris unguez 5 months ago +1738

    Aldi product development: “We’re having trouble selling any of our wet martini cheese.”
    Aldi marketing: “Right. Just put some espresso in it. And maybe some butterscotch crisp pieces.”
    Aldi product development: “Why.”
    Aldi marketing: “Because if you do, a fancy British man will sell it for us.”

    • jmt8706
      jmt8706 10 days ago


    • Michael Connors
      Michael Connors 2 months ago


    • IchDenkeHaarmann
      IchDenkeHaarmann 5 months ago +10

      Nein nein nein nein nein! Chef, wir haben Espresso und Käse von der letzten Weihnachtsfeier über, was sollen wir damit machen? Kippt es zusammen und verkauft es den Briten als Gourmetware. Die essen auch Minzsoße zu Rinderbraten.

    • Christopher Koch
      Christopher Koch 5 months ago


    • AintHere4You
      AintHere4You 5 months ago +11

      ”A fancy british man”

  • Lisa Wel
    Lisa Wel 5 months ago +679

    As someone who is working in Aldi's purchasing department I feel sort of ashamed for the product itself but more so happy about the 27 different stages of emotions it gave you 😄

    • nozrep
      nozrep 10 days ago

      Josias yes, Chobani yogurts does indeed make a coffee flavored yogurt. I bought it. It was not terrible. But it was not a fantastic yogurt flavor either and I personally will not purchase it again.

    • CharlieTheGrey
      CharlieTheGrey 2 months ago +2

      I want to know who suggested this -Aldi or the supplier ....

    • Noname
      Noname 2 months ago +1

      @Decespugliatore Nucleare found the dude who swallowed the red pill

    • Shuaib Ahmed
      Shuaib Ahmed 3 months ago +2

      Y’all are doing great Aldi has been crushing it last 5 years

    • leolol
      leolol 4 months ago +7

      @Decespugliatore Nucleare ????

  • justilou1
    justilou1 12 days ago +22

    There is an American “Artisan” cheese manufacturer called Sartori. They have a range of cheeses called Bell Vitano, and one of them is Espresso-Crusted. As someone whose blood type is Cheese +, I was extremely dubious. It’s actually amazing. (Quite a sharp cheese. No sweeties and not wet.)

    • Bubreherro
      Bubreherro 11 days ago +4

      For anyone interested, it’s BellaVitano and it’s from Wisconsin. There have a whole line, including Balsamic, Merlot, Raspberry - which I have tried and they were all delicious Black Pepper and Chai - which I have yet to try. BellaVitano is inspired by traditional parmesan cheese so expect something closer to Parmesan, but oooh so nice. Espresso is still my favourite.

  • Bright
    Bright 5 months ago +62

    Side note, I respect that James doesn’t use this channel to promote his own coffee. However, I tried his red brick espresso for the first time today and it was so amazing I immediately ordered more!

    • Bright
      Bright 9 days ago

      @nozrep you have to try it! 😊

    • nozrep
      nozrep 10 days ago +1

      wuhhh?! he has his own coffees? wtf he definitely should promote his own coffees on his own channel. That’s sorta the point of a person owning their own business?! Although yes, I would agree, there is a limit, and a right and a wrong way for a person to promote their own products on their own youtube channel. court of public opinion I guess, and everyone has their own, which is of course totally fine.

  • Connor Bramley
    Connor Bramley 5 months ago +117

    One of our baristas once came up with a signature "beverage" of a double espresso of a lightly roasted honey-processed Costa Rican coffee, a slice of a very particular parmesan cheese, and a small dish of a strong floral honey... Honestly the whole thing was genuinely delicious, probably because the three elements were all quite strong and happened to have quite complementary flavours.

    • Jan Klosowski
      Jan Klosowski 14 days ago

      Leave it for a week in a plastic bag and try again.

    • Sarah Jahn
      Sarah Jahn 2 months ago +1

      @Josias Khalil Vodka?

    • Josias Khalil
      Josias Khalil 5 months ago +13

      Parmesan pairs well with dark robustas or sumatra coffee. Spicy tingly. This? this is a mc donalds mess level. Terrible idea. Vodka doesn't mix well with lactones.

  • Leandro Nicolas
    Leandro Nicolas 5 months ago +25

    James just laughing at wet cheese is my new favorite thing. Thanks Aldi!

  • Danny K
    Danny K 5 months ago +4

    I was laughing literally out loud through most of this video. Tasting notes felt honest and followed by genuine surprise, best kind of notes. Also Wallace nod, yes, thank you.

  • Curtis Michaels
    Curtis Michaels 5 months ago +12

    James, you have got to have the highest self-esteem of any TheXvidr. If I put myself through some of the stuff you do to yourself I'd have died of anxiety years ago. Thanks for being such a resilient TheXvidr!

  • Anjel -
    Anjel - 5 months ago +21

    In Finland we have something called leipäjuusto, leipä=bread juusto=cheese, it is very mild. It is made by making the cheese curd, draining it and then flattening it on a board in a circular blob and then roasting it on a open fire. Most commonly it is served as is with cloudberry jam, but there are couple other ways to prepare it, one being cut into small cubes and put into coffee. The coffee can be sweetened and have a bit of milk in it, the coffee is drank first and then the leipäjuusto is eaten. Leipäjuusto does not melt, it softens.
    I have heard leipäjuusto be called squeaky cheese, because it squeaks when chewed.
    just a side note leipäjuusto is not same as juustoleipä, juustoleipä is bread with cheese on top of it or a cheese sandwich.

  • macehead10
    macehead10 5 months ago +2632

    Aldi is 100% just trolling James at this point and loving it.

    • Hi there
      Hi there 2 months ago

      Trader Joe’s and Aldi’s started out together. The brothers inherited Aldi’s and had a disagreement over selling cigarettes. Trader Joe’s was born when one brother left to start his own chain.

    • The Poltical One
      The Poltical One 3 months ago

      @AFA PDT Council 61 PODCAST Joe does not trade here

    • Saxgirl Hornboy
      Saxgirl Hornboy 3 months ago

      @Rob Stein
      Realistically, parents and schools in the US would count this as a vegetable.

  • JesusGreen
    JesusGreen 3 months ago +1

    I like how low I set the bar for this tasting based on the title, and yet by the end I somehow managed to come away even more horrified at the prospect of ever tasting it.

  • Lorenzo Novara
    Lorenzo Novara 5 months ago +2

    I am grateful to Aldi for making this video possible, in the hope that there will be many more like it in the future!

  • Frankie G
    Frankie G 4 months ago +2

    "... the most delicious of all the caramels" hahahahaha - that lifted my morning. Neither butterscotch nor coffee belongs in cheese (in my world) - I certainly wouldn't pick it up from the shelves instore. It looks absolutely awful :D. Keep up the reviews, most enjoyable.

  • Icecream Soup
    Icecream Soup 5 months ago +5

    "It is a wet, slightly dirty tasting cheese, of questionable origin"
    So, what you're saying is...this is the greatest cheese discovery of our time. A modern day Brie de Meaux.
    I should buy it in bulk.
    Thanks, James!

  • Tenzing Mingmar
    Tenzing Mingmar 5 months ago +950

    “Now I don’t get to keep this cheese. I will be giving it away to one of my Patreon supporters. They are the ones that fund me to buy these stuff and enable me to give you an honest opinion.”
    As a Patreon supporter James, I am very upset that one of us will not be getting the chance to get this cheese.

    • Michael Connors
      Michael Connors 2 months ago


    • rcpmac
      rcpmac 3 months ago

      It’s why I joined patreon

    • lautaroc123
      lautaroc123 4 months ago

      I wanted to give this comment approval, but the 666 like seemed somehow that anything I could add would only make it worse

    • Shanda Panda
      Shanda Panda 5 months ago


    • Quiet
      Quiet 5 months ago +12

      Nothing better than second-hand wet cheese

  • Marcus Påhlman
    Marcus Påhlman 5 months ago +3

    I have actually tried cheese and coffee together and liked it. But I come from Sweden (i didn't know it was a Scandinavian thing... but maybe). It sounds really weird but is actually surprisingly good; dipping cheese in honey and then in ground coffee. The cheese should not be too aged, we just used the same we have on our toasts.

  • Carroll
    Carroll  5 months ago +1

    It hasn’t really been a stellar weak in the US so far and the look on your face when you opened that package made me laugh out loud.
    So, thanks for that!

  • Reza Shojaei
    Reza Shojaei 5 months ago +5

    Thanks, James. Received my bag of coffee with the beautiful card inside today. And yes, I did share it with a friend (actually gave him the entire bag since I currently don't have any brewing equipment due to recently moving to my current country of residence).

  • Yorkie0362MAIN
    Yorkie0362MAIN 5 months ago +5

    Probably the best James Hoffmann review yet, certainly in the category Wet coffee cheeses

  • Mário Mesquita
    Mário Mesquita 5 months ago +2

    Hey there James! First of all, thanks for all the videos and all your work. You definitely inspired me to go deeper into the wonderful world of roasted coffee beans!
    About coffee and cheese... Well, I don't think anybody should combine the two in a product, but I do think you can enjoy coffee and cheese together. It's not something I do every day, but I actually love it!

  • Johannes Kropf
    Johannes Kropf 5 months ago +6

    I've never been more captivated and excited by anybody eating a piece of cheese before. The tension in the room was palpable 😅

  • Steve Keeling
    Steve Keeling 5 months ago

    Once again, James takes one for the team. So much gold as usual 💛

  • Barbs Dee
    Barbs Dee 4 months ago

    I was smiling the whole way through this video and even laughing with you 😂
    James, what is your favourite cheese?

  • Liam Andersen
    Liam Andersen 5 months ago +616

    3:35 to see the five stages of grief, plus like 9 new stages that are specifically reserved for James when he tastes coffee-flavored products. It's like shrimp colors but for pain.

    • sware
      sware 5 months ago +2

      man this got me so hard, I'm in tears

    • apeacebone
      apeacebone 5 months ago +5

      The slow zoom on this moment really took it from great to outstanding.

    • antikovt
      antikovt 5 months ago +10

      I like how his face goes from "Prepared to be disgusted" to "Not really as disgusted as I thought I'd be" to "What the fuck is this lol" to "Just... Why? Why does this exist?"

    • Jan
      Jan 5 months ago +8

      Absolutely hilarious. And the hint of insanity and hopelessness is fascinating.

  • Svartez
    Svartez 5 months ago +2

    I love how much this man can laugh just at the existence of a piece of cheese

  • Corwin Black
    Corwin Black 5 months ago +2

    Reminded me all kinds of soups that are somehow presented as "cappuccino" something, even while they dont actually have any coffee in it (thank god). A lot of them have some slightly questionable components.. Remember having salty lavender one. Was definitely interesting. Also not something I would be that much inclined to try again.

  • Melissa Dow
    Melissa Dow 5 months ago

    I have watched this video over and over again (almost daily since it came out). I love it so much.
    Huge props for making it all the way through without saying "moist" even once, by the way.

  • Larry Lachmann
    Larry Lachmann 5 months ago +1

    As much as I appreciate the video, and James' grim description of that concoction, I was never ever EVER going to be in any danger of actually eating that......stuff. (let's call it stuff) Thanks for your service though, James.

  • nostrawberries
    nostrawberries 5 months ago +282

    In Minas Gerais (Brazil), we typically drink coffee with cheese or pão-de-queijo (cheese bread) in the afternoon. It is usually paired with Minas cheese (a milder Comté-style cheese with no crust) and honestly the pairing is absolutely great. The cheese is not overpowering, so the delicate acid and savory notes compliment certain filter-style roasts really well. In fact, in São Paulo there is a café called Coffee Lab where they make some coffee tasting experiments, one of which is pairing a cup of a light roasted fruity Brazilian coffee in a v60 with both chocolate and Minas cheese. The extent to which the cheese pumps up the flavor and aroma of the coffee is seriously astonishing.

    • Daniel
      Daniel 15 days ago

      As a Brazilian, I LOVE Minas Cheese. When I lived there, I would buy 2kg every week.
      My other favorite cheese is Dominican Cheese, don’t know why but I love those circle cheeses they have

    • tsu
      tsu 3 months ago

      im afraid of everything you said by still very curious. Will try it if i ever visit Brazil

    • Felipe Lavratti
      Felipe Lavratti 5 months ago +1

      Someone needs to send him a pack of pao de queijo

    • Trainer Rob
      Trainer Rob 5 months ago +3

      Minas cheese is completely different then most of the cheeses those of us who grew up in the US or UK recognize as cheese or would eat regularly. Be it savory or paired with Goiabada in a Romeo and Julieta its flavor is so mild its almost impossible to lead to a bad pairing or experience. In Greece as well, honey and feta on phyllo is a staple to have with coffee for breakfast and its glorious. A big chunk of extra sharp cheddar is probably not the best thing to pair with a cup of Bourbon Amarelo.

    • Busy Dad's Cooking
      Busy Dad's Cooking 5 months ago +4

      I have absolutely no problem pairing cheese with coffee. Quite tasty. Both are breakfast foods, both are snack foods, etc .. so they go. Maybe with something sweet too. BUT ... I prefer to mix them in my tummy and not mash em all together beforehand like Aldi have done!

  • Victus Cognitio
    Victus Cognitio 5 months ago +3

    Tiramisù (italian dessert) which typically consists of mascarpone cheese, savoiardi biscuits, espresso, eggs, sugar, and cacao is delicious. I do suggest you try it if you haven't James!

  • Kavi Montanaro
    Kavi Montanaro 5 months ago

    I can say for sure, one of my favorite things is a cheeseburger with drip coffee at a diner. Hands down my favorite burger approach is always a burger and coffee. Since there's always cheese on the burger, I guess I like cheese and coffee.

  • Hayden Duvall
    Hayden Duvall 5 months ago +3

    This is the most enjoyment I've had from a TheXvid video in a very long time. Your bravery is much appreciated, James.

  • Adam R
    Adam R 5 months ago

    not the review we needed; this is the review we deserved....thank you for the Holiday gift champ, keep them coming! this was a moment of joy

  • Mat Richardson
    Mat Richardson 5 months ago +7

    Have you tried coffee cheese? I spend lots of time in Northern Sweden with the amazing Sami people, they eat cheese that they put into their strong black coffee, it absorbs the coffee flavour and is actually quite delicious as you finish the coffee! I was sceptical but in top of a mountain in the cold it's perfect! Not sure where the history is from and whether it is much wider known or traditional to the Sami but its worth a try, the stuff I have had is reindeer milk based.

    • Herwig Gielen
      Herwig Gielen 5 months ago

      In icy cold weather many warm drinks become delicious.

    • BigHenFor
      BigHenFor 5 months ago +1

      Like Tibetan Yak Butter Tea?

  • Making a Stink!
    Making a Stink! 5 months ago

    I’ll say that I have been in situations where I have drunk coffee, martinis, wine, and eaten cheese in a very short amount of time and still this seems a wee bit too consolidates for my taste, even with my love for efficiency. -Chris

  • Bill Grigg
    Bill Grigg 15 days ago +1

    I have decided that I would rather watch James eat or drink something he doesn't like more than any "informative" video of his. His facial expressions alone are hilarious. You can turn off the sound and still enjoy watching!

  • Johannes
    Johannes 5 months ago +5

    Actually coffee and cheese can be a thing!
    In case you want to have a look at a better version of this idea, you should try Sartori Bellavitano Espresso.

    • Why
      Why 2 months ago

      All bellavitano is perfect and beautiful.

  • lillithdv8
    lillithdv8 5 months ago +334

    Dear James, never stop tasting weird coffee products, your mild manner contempt and/or bafflement is so delightful

  • Tetra Roberts
    Tetra Roberts 4 months ago

    This is the absolute best cheese I have ever had. It was on offer for 99p, I tried it and had to go back for more unfortunately they only had one left- gutted. Well done Aldi !

  • Kay Ohtie
    Kay Ohtie 5 months ago +11

    There's an Espresso Belvitano, but I believe that's actually just the wheel coated in fine coffee grounds. It's alright with how it works, but I like their bourbon variant far more.

  • Catalin G.
    Catalin G. 5 months ago

    I actually enjoy having a piece of cheese, usually Manchego, with coffee, especially if it's a dark roast, as the sweetness of cheese complements very well (at least in my opinion/mouth) the bitterness of coffee.
    It's the same principle as in caffe latte or cappuccino, just a different texture and more pronounced flavour.

  • Kevin Holmes
    Kevin Holmes 5 months ago

    Hoffman is a comedic genius. 7 minutes of pure gold.
    Now I have a craving for cheese....

  • Mick Reynolds
    Mick Reynolds 5 months ago +565

    "The most delicious of all the caramels." Beautiful throwaway line...

    • HeaTed
      HeaTed 5 months ago +8

      "I dont know why aldi hate coffee or me or you potentially" is definitely my favorite line

    • anomalousresult
      anomalousresult 5 months ago +2

      Felt like something ashens would say.

    • Matilda S
      Matilda S 5 months ago +6

      "... slightly dirty tasting cheese..." is the winner tho

    • Graham Baxter
      Graham Baxter 5 months ago +22

      "I have opinions forming..." is my favourite.

  • K D
    K D 5 months ago +1

    There is a cheese in the US from Utah I believe called barely buzzed. It's a cheese where on the rind is rubbed with espresso and lavender. It's quite good actually.

  • Chris Anderson
    Chris Anderson 5 months ago

    I literally laughed out loud at this video. Thank you James for defiling your mouth for our amusement 🙃

  • Nikki
    Nikki 5 months ago

    There's a crystallizing moment at exactly 3:43 where James looks straight into the camera, into our eyes, mid-chew and regrets every life choice that has led him here... 🤣🤣🤣

  • Fately
    Fately 4 months ago

    I've had an espresso-rubbed hard cheese once or twice that's been good! It's not incorporated into the body of the cheese but it adds interest to the rind, and I appreciate that.

  • Clemens Weber
    Clemens Weber 5 months ago +155

    Isn't tiramisu (if made with mascarpone) technically a cheese and coffee combination? If so coffee and cheese can clearly work together, given the right circumstances

    • Tova Holmberger
      Tova Holmberger 4 months ago

      Mascarpone tastes like whip cream though. It's very basic, just fatty and nice. Honestly might be comparable to clotted cream (i use mascarpone instead of clotted cream on scones cos you can't get clotted cream in Sweden). That's perfectly fine with coffee liqueur.

    • Dragon4eva
      Dragon4eva 5 months ago +1

      Mascarpone as a cheese is more sweet, dense cream thing thats quite different from every other cheese. So thats where the difference lies

    • PhosphorAlchemist
      PhosphorAlchemist 5 months ago +4

      Tiramisu is a whole dessert which includes coffee and cheese with other ingredients, but in separate layers as a pairing. It does not mix the coffee into the cheese with loads of added sugar and claim to still be an item that belongs on a cheese plate.
      I think cheeses can be excellent companions to coffee especially fresh, soft cheeses in desserts, but I agree with James that this monstruous product sounds plain vile.

    • David S
      David S 5 months ago +1

      @MrKstreet Does it then just become salsa?!

    • MrKstreet
      MrKstreet 5 months ago +7

      Cheese: a food made from the pressed curds of milk. | Therefore, accurate
      While tomato is a fruit, it is not a popular ingredient in fruit salad . . .

  • Warran Fawcett
    Warran Fawcett 5 months ago

    James has to be one of the funniest men in Britain! He is just hilarious and cracks me up, constantly! What a brilliant channel - bravo James!

  • Rick LilShore
    Rick LilShore 5 months ago

    Thank you, Aldi, for making this video possible!

  • Sagar Siddhapura
    Sagar Siddhapura 5 months ago

    I have watched unnatural amount of hoffman videos and this is the first time I am seeing him smiling. Good job Aldi

  • Samuel Wong
    Samuel Wong 5 months ago +2

    yoo on the subject of cheese and coffee, I'd love to see James try Bread Cheese, think the scandinavian word is juustoleipä. , and You can dunk it in coffee. The way it was served to me was cubes of it in the bottom of a mug of coffee, and while I'm typically a bit of a black coffee purist, ngl, it was fantastic. you drink the coffee, and just get a slight buttery addition to the coffee flavors, not offputting at all. The cheese doesn't melt, so at the end of the cup, you just go in for the cubes, and they have absorbed a bit of coffee flavor, warmed up and become semi-soft, squeaky, and cheese-curd like. (best way for me to describe it.) I found the whole experience fascinating.

  • jabberwock95
    jabberwock95 5 months ago +9

    Everyone, let's make this James's most-viewed and highest-liked video. This is his channel now. EAT THE WEIRD THINGS.

  • Pierre-Augustin Vallin
    Pierre-Augustin Vallin 5 months ago

    I love eating cheese and drinking coffee at the same time!
    I like filter coffee, French press, and specialty coffee. I find there is something quite special happening with coffee and cheese together.
    I should say, I'm French (obviously), so I've been trained.

  • igottmituns
    igottmituns 5 months ago

    Didn't stop laughing and smiling for the last 7+ minutes. Thanks James.

  • Doreva Belfiore
    Doreva Belfiore 2 months ago

    James' face as he tastes the cheese is the best reaction ever.

  • Jeffrey Meijer
    Jeffrey Meijer 5 months ago +294

    I don't think I've ever seen James so happy as when he is unpackaging this cheese :)

    • PhDSlacker
      PhDSlacker 5 months ago +2

      What do we think the odds are he had to edit out a "looks like baby poo" reference?

    • Obvious Schism
      Obvious Schism 5 months ago +1

      @Dries V. I've never seen him laugh

    • Dries V.
      Dries V. 5 months ago +2

      right!? I was also thinking I've never seen him laugh like this before

    • John Malin
      John Malin 5 months ago +2

      You should see him looking at the Weber Workshop grinder!

    • Sordel
      Sordel 5 months ago +45

      That's not happiness: it's recognition by the existentialist protagonist of the inherent Absurdity of human existence.

  • Jonathan Bignall
    Jonathan Bignall 5 months ago

    Wow. I've been persuaded to try some a few cheeses with questionable additions, most of them were quite unpleasant, but that sounds truly revolting! The expression on your face said it all! 😂

  • Ty Cook
    Ty Cook 5 months ago

    This video had me smiling the whole time. Thanks, James 😊

  • Truman Chance
    Truman Chance 11 days ago +1

    Apparently you've never heard of swedish coffee cheese... Its a special cheese that is sliced and put in your coffee and eaten after/while you drink your cup

  • Dominic Shiells
    Dominic Shiells 5 months ago

    I would love to see him make perfect coffee on a building site in the middle of nowhere where you have an outside tap, instant coffee ☕️ in the freezing cold 🥶. When you are on a cement mixer all day.

  • Joel Barnes
    Joel Barnes 5 months ago +118

    I can see exactly how this got created. "Customers want a sophisticated cheese, let's get out the word board." "European, espresso, tuxedos, martinis." Send that down the food nerds. Exasperated food scientist throws together some passable but still horrible coffee vodka cheese. "It's too bitter." FFS, I'll put some butterscotch in it and an extra dose of sugar for good measure. "Perfect".

  • Nick Lab
    Nick Lab 5 months ago

    Thank you for trying a cheese I would never have been brave enough to try.

  • Ben Deco
    Ben Deco 5 months ago

    I didn't think there'd be more of a coffee nerd than I and I must say you are absolutely amazing and your channel is amazing, your content is amazing and this sentence is a run-on.

  • rhettboy1
    rhettboy1 5 months ago

    I know we’re in for fun when James spends most of the video just chuckling, despite himself.

  • Douglas Duarte
    Douglas Duarte 5 months ago

    Dear James... your sense of humor is really unique when talking about coffe stuff. You made my day once again!

  • Barba Rossa
    Barba Rossa 5 months ago +233

    In the Netherlands there is this hype where you dip a piece of cheese (Gouda, blue cheese, goat cheese) in honey. Afterwards you dip it in freshly ground coffee. It varies from espresso to light roast. Interesting to try James!

    • Amber Peall
      Amber Peall 5 months ago

      I came to say the same thing - it sounds wild, tastes wonderful. Cheddar or Gouda are the best ones.

    • Guppy
      Guppy 5 months ago

      I've seen a few fairly flash places put this pairing on a cheese board, I've been served it personally at two different vineyards here in New Zealand and seen it on menus elsewhere. Cracker or bread, blue cheese, honey comb, little sprinkle of fresh ground coffee. Honestly it works really well, well enough that I encourage people to try it.

    • DirtyGranny
      DirtyGranny 5 months ago

      @Ben Jewell I seen this too. I've also tried it and it's surprisingly good.

    • Eva
      Eva 5 months ago +2

      It's not a hype but some places do this.
      A friend and me once ordered a cheese board at a bar and the bartender gave us some very finely ground coffee to dip one of the cheeses in. I cannot for the life of me remember where this was or who this was with, but I definitely had some explaining to do when I drunkenly dunked my midnight cheese piece snack into the container of the coffee grinder as my horrified boyfriend looked on. With a mild, quite young cheese it can be a great combination as the creamy, salty cheese rounds out the earthy tones of the coffee.

    • Wnuwk Siphon
      Wnuwk Siphon 5 months ago

      Could it be that ‘hype’ is a bit too strong a word..? Never heard of this and I would have liked to have kept it that way

  • Jordan Leach
    Jordan Leach 12 days ago +3

    I often wash down a cheese toastie in the morning with a cup of coffee but never did I think I should ever mix the two

    • nozrep
      nozrep 10 days ago

      what you do is also mixing the two. Just a different method of mixing the two. My method is cheese, bacon, and egg breakfast tacos with coffee, as millions of people in southern and southwestern USA do, every day.

  • Karlo E. Meléndez Peña
    Karlo E. Meléndez Peña 5 months ago +1

    I've had coffee with cheese and crackers accompanying it. Usually cheddar. I don't mix it or anything, though. And I don't think coffee with breakfast or a sandwich is too terribly uncommon, either.
    Actually mixing the two... Can't say it sounds disgusting, but it doesn't sound all that interesting either. Maybe it would have a bulletproof coffee kinda vibe, seeing as that uses butter, which should be comparable in terms of texture from fat. Never had that either, though.

  • Dalgor
    Dalgor 5 months ago +1

    As a savoyard, It felt good to see an opinel in one of James's video. My life is (almost) complete 🙂

  • Baker
    Baker 5 months ago +1

    So in the US we put a lot of flavourings in Stilton cheese and call them dessert or pastry cheeses (I have only heard one person call them that but they swear other people do too), and a pretty good one is coffee chocolate cherry.

    DON'TYOUDARE 5 months ago +244

    Aldi costumer: "So what's on my shopping list today...I need coffee, cheese, some alcoholics..."
    Aldi employee: "We got just the right thing for you!"

    • Jon Hatcher
      Jon Hatcher 5 months ago +4

      Aldi "costumer" - so bad you have to go in disguise ....

    • macareuxmoine
      macareuxmoine 5 months ago

      ROFL 🤣

    • IMightBeBiased
      IMightBeBiased 5 months ago +2

      Only if it has my favorite type of caramel, though.

  • Matthew Clark
    Matthew Clark 5 months ago

    Coffee Collective once did a coffee cheese, and it was actually delicious!

  • Devin Masters
    Devin Masters 5 months ago

    My wife’s grand parents, who lived in south Louisiana their entire lives, grew up eating a slice of sharp cheddar cheese with their coffee. Definitely not my thing even if it is a thing.
    But that ASMR experience of the cheese knife peeling off that wet chunk of cheese was really….

  • kepakko
    kepakko 5 months ago +1

    In Finland we have this thing called "Leipäjuusto" (bread cheese), that is supposed to to be cut in cubes and put in your hot cup of coffee. The cheese softens from the heat and absorbs some of that coffee flavor. You're supposed to fish it from the cup with a spoon. I think it tastes really nice.

  • A Kale
    A Kale 28 days ago

    I so do hope this gets a sequel.
    James! Microwave that cheese for a minute, then eat it.

  • J.R. McCalla
    J.R. McCalla 5 months ago +291

    "It's not hard. It's not soft. It's just wet." A damp dirty tasting cheese, this is a public service warning.

    • Maxx B.
      Maxx B. 5 months ago +2

      "It's not hard. It's not soft. It's just wet." thats what she said

    • azzarooni
      azzarooni 5 months ago +4

      seems similar to tofu. maybe it'd help to press the cheese with cloth lol

  • Sam Fagan
    Sam Fagan 5 months ago

    this whole thing just made me realize I'd never seen James smile before

  • Dave Besanson Originals

    “Café con queso” it’s a Puerto Rican thing. 😉 I was watching this video and my wife who is Puerto Rican heard you say “who thinks coffee and cheese is a thing?” And she said she grew up with it. Some people eat the cheese with the coffee others put the cheese IN the coffee! Lol! 😂

  • Steven Filleman
    Steven Filleman 5 months ago

    BellaVitano does an espresso grounds rubbed parmesan that is absolutely amazing! Coffee + cheese can be good when done right

  • cun-ty
    cun-ty 5 months ago

    oh my god now i want james to try and find the best coffee cheese combo and see if he can make coffee and cheese a thing

  • Dilmurod Avalbaev
    Dilmurod Avalbaev 5 months ago +46

    Aldi definitely wins - James took three bites of that thing. A lot of other coffee-flavoured stuff he tested did not make it that far

    • Joe Doe
      Joe Doe 5 months ago +2

      @Covenant-R then this video should be under 2 minutes ;-)

    • Covenant-R
      Covenant-R 5 months ago +4

      At this point James is to coffee what lock picking lawyer is to locks.

  • M4tth3wh
    M4tth3wh 5 months ago

    Thank you for your dedication to suffering. Loved the video thank you. Laughing til the tears came out! 🤣 I'll look out for a product recall announcement for "a wet slightly dirty tasting cheese of questionable origin" and "it's like no cheese I've ever tasted."

  • rashkavar
    rashkavar 5 months ago

    The one coffee and cheese combo example I can think of is having coffee with one's dessert, when one's dessert is a cheesecake. And yes, I am distinctly aware that the intent is not to combine the flavours, but contrast them, and further, cheesecake is quite far from being something one might reasonably call cheese, but that's the closest I can get.

  • Brooks Friess
    Brooks Friess 5 months ago

    I appreciate the full send on the first bite. I would have definitely gone with a smaller bite.

  • jkoepis
    jkoepis 5 months ago

    In Finland there is a coffee-cheese pairing that is actually works! Bits of a roasted fresh cheese called leipäjuusto (a direct translation would be bread cheese, people like to call it squeaky cheese because, well, it’s squeaky) are softened up in coffee so they become soft, warm and taste a bit like coffee. It sounds a bit suspicious but it’s quite pleasant and tasty!

  • thermalegoogle
    thermalegoogle 5 months ago +212

    At this point I think brands are releasing absurd products just so James will make (hopefuly highly successful) videos about them, in a very elaborate reverse-promotion scheme.

  • Rattlehead M
    Rattlehead M 5 months ago

    Aldi Wins! :) Around Halloween I saw Pumpkin spice cheese at Aldi which sounded gross...and I didn't fall for it. :)
    One thing I looked to see if you tried but didn't see it is cacao coffee substitute. I haven't tried it yet, but the brand I hear most about is Chio Bru. Would be interesting to know what you think.

  • Iname Come Unico
    Iname Come Unico 3 months ago

    I'm from Italy, and here we do a quick dessert involving ("cheese") ricotta, coffee and Sugar, It Is quite delicious in my opinion.

  • Koi
    Koi 5 months ago

    Bread cheese and very mellow coffee has a special charm, but generally, I agree. You're a legend for raw-dogging that mystery brick lol

  • Wasseramsel
    Wasseramsel 5 months ago

    As a german, I feel like I need to apologize for this. Aldi got me once with another cheese crime. Mint Cheese, yeah it tastes like ist sounds like...🤢

  • Johan Östman
    Johan Östman 5 months ago +65

    There is indeed a Northern Finnish-Swedish tradition of serving cheese in coffee. It's kind of, well, utterly weird: squeaky bits of cheese floating around in your coffee (roasted and served, as northern tradition has it, utterly pitch black), with the added, eh, benefit of an oily tint in your cup. It is not so much a grande, celebratory tradition but rather a way of, no matter your fortune, making sure you always had something somewhat luxurious (read: fat, creamy) to serve alongside, or here indeed inside, a cup of coffee, should a guest ever happen upon your farm. The modern take is to simply eat the cheese separately as if a piece of cake, with some cloudberry jam, alongside a cup of very black coffee. I heartily recommend you try it out!

    • Lady OtheFarm
      Lady OtheFarm 5 months ago

      @Samuel Wong I make leipajuusto with goat milk. You can sometimes find a similar product in stores across the US and several other countries.

    • macareuxmoine
      macareuxmoine 5 months ago

      Scandinavians. I see why many of you need to escape to Italy or France at least once a year 🤣🤪 no offense intended though, love you guys 🤗

    • Samuel Wong
      Samuel Wong 5 months ago +2

      Dang, I should have scrolled before commenting about what I think is the exact same thing. I was exposed to it by a relative, and putting cubes of cheese into coffee sounds so weird, but I loved it, and wish I could get it where I live.

    • gardengatesopen
      gardengatesopen 5 months ago +5

      Is this bcuz it's just TOO COLD to hold a piece of cheese in your bare hand, and holding cheese in a mitten results in fuzzy cheese?
      (Especially if the cheese is sweaty to begin with!)
      Or perhaps sweaty cheese just freezes too quickly while in the tundra?
      So they simply toss the cheese in their coffee cups!
      If so...
      I think I'd rather poke my cheese bits with a pointy stick, and warm it on the fire than resort to having my coffee hold the cheese for me...
      But that's prolly just me...

    • Kitty V
      Kitty V 5 months ago +3

      I wonder if the tradition came from up north. The mongols still eat cheese + tea (strong tea, sometimes brewed in water + milk) and many Sami traditions are decidedly similar to Mongol.

  • rebeccajanelove
    rebeccajanelove 5 months ago

    I never thought I'd see a product like that. Trust Aldi to come out with that ... not even sure what you would call it 😐

  • Choronzo
    Choronzo 5 months ago

    Having a cup of coffee with fresh bread and butter and the brown cheese is just awesome. They taste extremely well together!

  • Miss Sassa
    Miss Sassa 5 months ago

    Coffee and cheese go together but not in one, I love when you cut pieces of finnish squekycheese in a cup of coffee!

  • ogarolo
    ogarolo 5 months ago

    Of course Aldi won!!! For a non-sponsored video you said Aldi just too many times. In any case, these reviews of weird things are always a pleasure to watch.

  • Sami
    Sami 5 months ago +12

    In Finland we have "Leipäjuuso", that translates to bread cheese, which is a squeaky soft cheese that some people dunk in their coffee before eating. Ive also seen "recipes" where they marinate the cheese in coffee. Traditionally we eat it with cloudberry jam though.

  • Skrymer U
    Skrymer U 5 months ago +1

    I once heard marketing person say that companies do this weird tasting novelty things and variations of things in order to sell more of the original. People will react with "eew I don't want that, I want the original" when they see something like banana flavored caviar (which was a real product).

  • Michael Marshall
    Michael Marshall 5 months ago +1

    As someone dating a cheese monger, I feel compelled to inform you of a truly delicious coffee cheese, Barely Buzzed by Beehive Creamery. Unsure if you can get your hands on it in the UK, as it is a Utah creamery, but I suggest you try it if you can!

    • Dave Hrencecin
      Dave Hrencecin 4 months ago

      I was looking to see if anyone else commented on Barely Buzzed. I wholeheartedly agree that it is a fantastic cheese.

  • David de Groot
    David de Groot 5 months ago

    Sometimes, you might have a cheese board for dessert, and also a coffee, although frankly a dessert wine would be a better match.