The Horror of Aldi’s Espresso Martini Cheese

  • Published on Nov 30, 2021
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Comments • 1 600

  • macehead10
    macehead10 Month ago +2252

    Aldi is 100% just trolling James at this point and loving it.

    • Jalesa Nina
      Jalesa Nina Month ago

      DATING-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------💜 NUDE.SNAPGIRLS.TODAY/SIESTA?DATE-SEX

      #ライブ配信の再編ありがとうです!#この日のライブ配信は、#かならりやばかったですね!1#万人を超える人が見ていたもんね(笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした!#今後は気を付けないとね5). .

      !💖🖤❤#今後は気をライブ配信の再編ありがとうです!#この日のライブ配信は、#1万人を超える人が見ていたも ん(#笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした #今後は気をライブ配信の再編ありがとうです!( #笑)#垃圾

    • Leonard Pearlman
      Leonard Pearlman Month ago

      @Rob Stein Well, if I understand anything about BIZNIS, they don't at all have to believe that there's anything good about a product, only that it can be sold at a profit! Worse yet, it might be that it only needs to be sold to people who buy it ONCE to make it worth doing. Not everyone hears the word of James!

    • MrAranton
      MrAranton Month ago +4

      @Rob Stein My theory is that Aldi is punishing the british people for the additional red tape they have to deal with due to brexit by filling their shelves with stuff no sane person would even consider buying but the British won't be able to avoid due to shortages...

    • lanswipe
      lanswipe Month ago +1

      ALDI be like "Let's put coffee on this packaging and see if we can make James eat weird shit"

    • peco
      peco Month ago

      Not sure why you don’t address James here? Why Not say aldi is 100% trolling YOU at this point? It’s his comment section of his video. Guess you’re tying to get as many likes as possible

  • Tenzing Mingmar
    Tenzing Mingmar Month ago +679

    “Now I don’t get to keep this cheese. I will be giving it away to one of my Patreon supporters. They are the ones that fund me to buy these stuff and enable me to give you an honest opinion.”

    As a Patreon supporter James, I am very upset that one of us will not be getting the chance to get this cheese.

    • lautaroc123
      lautaroc123 5 days ago

      I wanted to give this comment approval, but the 666 like seemed somehow that anything I could add would only make it worse

    • Jalesa Nina
      Jalesa Nina Month ago

      DATING-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------💜 NUDE.SNAPGIRLS.TODAY/SIESTA?DATE-SEX

      #ライブ配信の再編ありがとうです!#この日のライブ配信は、#かならりやばかったですね!1#万人を超える人が見ていたもんね(笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした!#今後は気を付けないとね5). .

      !💖🖤❤#今後は気をライブ配信の再編ありがとうです!#この日のライブ配信は、#1万人を超える人が見ていたも ん(#笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした #今後は気をライブ配信の再編ありがとうです!( #笑)#垃圾

    • Shanda Panda
      Shanda Panda Month ago


    • QuietLife
      QuietLife Month ago +6

      Nothing better than second-hand wet cheese

    • Mikkel Nielsen
      Mikkel Nielsen Month ago +4

      If I ever get something through patreon this would be it.

  • Lisa Wel
    Lisa Wel Month ago +305

    As someone who is working in Aldi's purchasing department I feel sort of ashamed for the product itself but more so happy about the 27 different stages of emotions it gave you 😄

    • leolol
      leolol 9 days ago

      @Decespugliatore Nucleare ????

    • Decespugliatore Nucleare
      Decespugliatore Nucleare 12 days ago

      I'm not surprised in the least that ALDI hires hoes

    • kelli blue
      kelli blue 17 days ago

      Please. Spare the poor man.

    • Lumina Spargo
      Lumina Spargo Month ago +4

      This chem experiment would taste better if it was a yogurt.

    • Jalesa Nina
      Jalesa Nina Month ago +1

      DATING-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------💜 NUDE.SNAPGIRLS.TODAY/SIESTA?DATE-SEX

      #ライブ配信の再編ありがとうです!#この日のライブ配信は、#かならりやばかったですね!1#万人を超える人が見ていたもんね(笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした!#今後は気を付けないとね5). .

      !💖🖤❤#今後は気をライブ配信の再編ありがとうです!#この日のライブ配信は、#1万人を超える人が見ていたも ん(#笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした #今後は気をライブ配信の再編ありがとうです!( #笑)#垃圾

  • Dark
    Dark Month ago +70

    In Brazil, it's common to pair coffee with cheese, usually raw milk cheese, which gives the coffee a lactic flavor. There's a region (Minas Gerais) known for its coffee and cheese production, and I believe the idea originated there.

    • OneToGoBeyond
      OneToGoBeyond 15 days ago

      Pair, not combined. Italian here, we do similar.

    • Avishai
      Avishai Month ago

      When I think of Minas Gerais, I think of tourmalines lmao

    • Lumina Spargo
      Lumina Spargo Month ago +1

      @Vi c acho que a pessoa quis dizer comer queijo Junto com café. Não misturar no queijo. O mais próximo disso seria o TIRAMISU italiano.

    • Vi c
      Vi c Month ago

      literalmente nunca ouvi falar disso, misturar queijo no cafe, e estou chocado. parece nojento mas ao mesmo tempo, bom?

  • Fernando Porto de Sá
    Fernando Porto de Sá Month ago +261

    In Minas Gerais (Brazil), we typically drink coffee with cheese or pão-de-queijo (cheese bread) in the afternoon. It is usually paired with Minas cheese (a milder Comté-style cheese with no crust) and honestly the pairing is absolutely great. The cheese is not overpowering, so the delicate acid and savory notes compliment certain filter-style roasts really well. In fact, in São Paulo there is a café called Coffee Lab where they make some coffee tasting experiments, one of which is pairing a cup of a light roasted fruity Brazilian coffee in a v60 with both chocolate and Minas cheese. The extent to which the cheese pumps up the flavor and aroma of the coffee is seriously astonishing.

    • Jalesa Nina
      Jalesa Nina Month ago

      DATING-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------💜 NUDE.SNAPGIRLS.TODAY/SIESTA?DATE-SEX

      #ライブ配信の再編ありがとうです!#この日のライブ配信は、#かならりやばかったですね!1#万人を超える人が見ていたもんね(笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした!#今後は気を付けないとね5). .

      !💖🖤❤#今後は気をライブ配信の再編ありがとうです!#この日のライブ配信は、#1万人を超える人が見ていたも ん(#笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした #今後は気をライブ配信の再編ありがとうです!( #笑)#垃圾

    • Felipe Lavratti
      Felipe Lavratti Month ago

      Someone needs to send him a pack of pao de queijo

    • Trainer Rob
      Trainer Rob Month ago +1

      Minas cheese is completely different then most of the cheeses those of us who grew up in the US or UK recognize as cheese or would eat regularly. Be it savory or paired with Goiabada in a Romeo and Julieta its flavor is so mild its almost impossible to lead to a bad pairing or experience. In Greece as well, honey and feta on phyllo is a staple to have with coffee for breakfast and its glorious. A big chunk of extra sharp cheddar is probably not the best thing to pair with a cup of Bourbon Amarelo.

    • Busy Dad's Cooking
      Busy Dad's Cooking Month ago +3

      I have absolutely no problem pairing cheese with coffee. Quite tasty. Both are breakfast foods, both are snack foods, etc .. so they go. Maybe with something sweet too. BUT ... I prefer to mix them in my tummy and not mash em all together beforehand like Aldi have done!

    • Drek
      Drek Month ago +3

      Old people in the north of France used to dip Maroilles (an extremely smelly but delicious cheese) in their coffee before eating it. Almost no one does it these days though.

  • chris unguez
    chris unguez Month ago +1486

    Aldi product development: “We’re having trouble selling any of our wet martini cheese.”
    Aldi marketing: “Right. Just put some espresso in it. And maybe some butterscotch crisp pieces.”
    Aldi product development: “Why.”
    Aldi marketing: “Because if you do, a fancy British man will sell it for us.”

    • Jalesa Nina
      Jalesa Nina Month ago

      DATING-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------💜 NUDE.SNAPGIRLS.TODAY/SIESTA?DATE-SEX

      #ライブ配信の再編ありがとうです!#この日のライブ配信は、#かならりやばかったですね!1#万人を超える人が見ていたもんね(笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした!#今後は気を付けないとね5). .

      !💖🖤❤#今後は気をライブ配信の再編ありがとうです!#この日のライブ配信は、#1万人を超える人が見ていたも ん(#笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした #今後は気をライブ配信の再編ありがとうです!( #笑)#垃圾

    • IchDenkeHaarmann
      IchDenkeHaarmann Month ago +5

      Nein nein nein nein nein! Chef, wir haben Espresso und Käse von der letzten Weihnachtsfeier über, was sollen wir damit machen? Kippt es zusammen und verkauft es den Briten als Gourmetware. Die essen auch Minzsoße zu Rinderbraten.

    • Christopher Koch
      Christopher Koch Month ago


    • AintHere4You
      AintHere4You Month ago +6

      ”A fancy british man”

    • Jan NIPPER
      Jan NIPPER Month ago

      Lol!!!Better you than me. Thanks for taking the bullet for us.

  • Connor Bramley
    Connor Bramley Month ago +28

    One of our baristas once came up with a signature "beverage" of a double espresso of a lightly roasted honey-processed Costa Rican coffee, a slice of a very particular parmesan cheese, and a small dish of a strong floral honey... Honestly the whole thing was genuinely delicious, probably because the three elements were all quite strong and happened to have quite complementary flavours.

    • Lumina Spargo
      Lumina Spargo Month ago +1

      Parmesan pairs well with dark robustas or sumatra coffee. Spicy tingly. This? this is a mc donalds mess level. Terrible idea. Vodka doesn't mix well with lactones.

  • Joel Barnes
    Joel Barnes Month ago +44

    I can see exactly how this got created. "Customers want a sophisticated cheese, let's get out the word board." "European, espresso, tuxedos, martinis." Send that down the food nerds. Exasperated food scientist throws together some passable but still horrible coffee vodka cheese. "It's too bitter." FFS, I'll put some butterscotch in it and an extra dose of sugar for good measure. "Perfect".

  • Lee Edward Armstrong
    Lee Edward Armstrong Month ago +8

    I'm Totally Winning here - This video is hilarious. Totally cheered me up on a grim Wednesday. LOVE your dubious coffee product tasting video James, Your face and honest opinions are brilliant in them.
    I feel almost, but not quite, guilty for saying More of this content please!!!!

  • Richard Green
    Richard Green Month ago +22

    "Sweaty" is definitely not an adjective that I want to apply to my cheese. Thanks for the warning, James.
    Kudos for the Wallace and Gromit reference. 😊

    • macareuxmoine
      macareuxmoine Month ago

      I thought Gromit might have liked the cheese though ☺️🐶

  • Curtis Michaels
    Curtis Michaels Month ago +8

    James, you have got to have the highest self-esteem of any TheXvidr. If I put myself through some of the stuff you do to yourself I'd have died of anxiety years ago. Thanks for being such a resilient TheXvidr!

  • Marcus Påhlman
    Marcus Påhlman Month ago +1

    I have actually tried cheese and coffee together and liked it. But I come from Sweden (i didn't know it was a Scandinavian thing... but maybe). It sounds really weird but is actually surprisingly good; dipping cheese in honey and then in ground coffee. The cheese should not be too aged, we just used the same we have on our toasts.

  • Anjel -
    Anjel - Month ago +12

    In Finland we have something called leipäjuusto, leipä=bread juusto=cheese, it is very mild. It is made by making the cheese curd, draining it and then flattening it on a board in a circular blob and then roasting it on a open fire. Most commonly it is served as is with cloudberry jam, but there are couple other ways to prepare it, one being cut into small cubes and put into coffee. The coffee can be sweetened and have a bit of milk in it, the coffee is drank first and then the leipäjuusto is eaten. Leipäjuusto does not melt, it softens.
    I have heard leipäjuusto be called squeaky cheese, because it squeaks when chewed.
    just a side note leipäjuusto is not same as juustoleipä, juustoleipä is bread with cheese on top of it or a cheese sandwich.

    • Jani M
      Jani M 22 days ago


  • Corwin Black
    Corwin Black Month ago +1

    Reminded me all kinds of soups that are somehow presented as "cappuccino" something, even while they dont actually have any coffee in it (thank god). A lot of them have some slightly questionable components.. Remember having salty lavender one. Was definitely interesting. Also not something I would be that much inclined to try again.

  • J P
    J P Month ago +6

    a piece of manchengo cheese, a lightly roasted coffee bean and a drizzle of honey is honestly the best coffee cheese combination!

  • Cat
    Cat Month ago +3

    A few years ago I was given some mint choc chip cheese at Christmas. I had very mixed emotions about it... It wasn't bad but it did seem somewhat wrong. I didn't understand it. It did actually taste of mint choc chip and cheese, and it had the texture of cheddar. I sincerely hope nobody gives me this espresso martini cheese.

  • efferus
    efferus Month ago +3

    Tiramisù (italian dessert) which typically consists of mascarpone cheese, savoiardi biscuits, espresso, eggs, sugar, and cacao is delicious. I do suggest you try it if you haven't James!

  • Mário Mesquita
    Mário Mesquita Month ago +1

    Hey there James! First of all, thanks for all the videos and all your work. You definitely inspired me to go deeper into the wonderful world of roasted coffee beans!
    About coffee and cheese... Well, I don't think anybody should combine the two in a product, but I do think you can enjoy coffee and cheese together. It's not something I do every day, but I actually love it!

  • Johannes Kropf
    Johannes Kropf Month ago +2

    I've never been more captivated and excited by anybody eating a piece of cheese before. The tension in the room was palpable 😅

  • Frankie G
    Frankie G Day ago

    "... the most delicious of all the caramels" hahahahaha - that lifted my morning. Neither butterscotch nor coffee belongs in cheese (in my world) - I certainly wouldn't pick it up from the shelves instore. It looks absolutely awful :D. Keep up the reviews, most enjoyable.

  • Kay Ohtie
    Kay Ohtie Month ago +2

    There's an Espresso Belvitano, but I believe that's actually just the wheel coated in fine coffee grounds. It's alright with how it works, but I like their bourbon variant far more.

  • Coffee Sipping KrazyShark

    Never seen James laugh / wheeze so much in one video, truely a victory from Aldi haha.
    I remember seeing a video from Seattle Coffee Gear where Ariel paired coffee and cheese for coffee tasting / coffee flavors :
    I did try cheese and sip coffee afterwards and honestly didn't get it, my palate was all covered in cheese and the coffee flavor was just awful afterwards but i'm a coffee noob so might be doing something wrong there.

  • Liam Andersen
    Liam Andersen Month ago +590

    3:35 to see the five stages of grief, plus like 9 new stages that are specifically reserved for James when he tastes coffee-flavored products. It's like shrimp colors but for pain.

    • Jalesa Nina
      Jalesa Nina Month ago

      DATING-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------💜 NUDE.SNAPGIRLS.TODAY/SIESTA?DATE-SEX

      #ライブ配信の再編ありがとうです!#この日のライブ配信は、#かならりやばかったですね!1#万人を超える人が見ていたもんね(笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした!#今後は気を付けないとね5). .

      !💖🖤❤#今後は気をライブ配信の再編ありがとうです!#この日のライブ配信は、#1万人を超える人が見ていたも ん(#笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした #今後は気をライブ配信の再編ありがとうです!( #笑)#垃圾

    • sware
      sware Month ago +2

      man this got me so hard, I'm in tears

    • apeacebone
      apeacebone Month ago +5

      The slow zoom on this moment really took it from great to outstanding.

    • Anton Kovtoniuk
      Anton Kovtoniuk Month ago +10

      I like how his face goes from "Prepared to be disgusted" to "Not really as disgusted as I thought I'd be" to "What the fuck is this lol" to "Just... Why? Why does this exist?"

    • Jan
      Jan Month ago +7

      Absolutely hilarious. And the hint of insanity and hopelessness is fascinating.

  • Reza Shojaei
    Reza Shojaei Month ago +4

    Thanks, James. Received my bag of coffee with the beautiful card inside today. And yes, I did share it with a friend (actually gave him the entire bag since I currently don't have any brewing equipment due to recently moving to my current country of residence).

  • Johannes
    Johannes Month ago +1

    Actually coffee and cheese can be a thing!
    In case you want to have a look at a better version of this idea, you should try Sartori Bellavitano Espresso.

  • Steve Keeling
    Steve Keeling Month ago

    Once again, James takes one for the team. So much gold as usual 💛

  • Svartez
    Svartez Month ago +1

    I love how much this man can laugh just at the existence of a piece of cheese

  • lillithdv8
    lillithdv8 Month ago +323

    Dear James, never stop tasting weird coffee products, your mild manner contempt and/or bafflement is so delightful

    • Jalesa Nina
      Jalesa Nina Month ago

      DATING-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------💜 NUDE.SNAPGIRLS.TODAY/SIESTA?DATE-SEX

      #ライブ配信の再編ありがとうです!#この日のライブ配信は、#かならりやばかったですね!1#万人を超える人が見ていたもんね(笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした!#今後は気を付けないとね5). .

      !💖🖤❤#今後は気をライブ配信の再編ありがとうです!#この日のライブ配信は、#1万人を超える人が見ていたも ん(#笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした #今後は気をライブ配信の再編ありがとうです!( #笑)#垃圾

  • Danny K
    Danny K Month ago

    I was laughing literally out loud through most of this video. Tasting notes felt honest and followed by genuine surprise, best kind of notes. Also Wallace nod, yes, thank you.

  • Icecream Soup
    Icecream Soup Month ago +2

    "It is a wet, slightly dirty tasting cheese, of questionable origin"
    So, what you're saying is...this is the greatest cheese discovery of our time. A modern day Brie de Meaux.
    I should buy it in bulk.
    Thanks, James!

  • G Mai
    G Mai Month ago +23

    When's James starting his cheese tasting series, that is something I need in my life

  • Melissa Dow
    Melissa Dow Month ago

    I have watched this video over and over again (almost daily since it came out). I love it so much.
    Huge props for making it all the way through without saying "moist" even once, by the way.

  • Clemens Weber
    Clemens Weber Month ago +149

    Isn't tiramisu (if made with mascarpone) technically a cheese and coffee combination? If so coffee and cheese can clearly work together, given the right circumstances

    • Jalesa Nina
      Jalesa Nina Month ago

      DATING-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------💜 NUDE.SNAPGIRLS.TODAY/SIESTA?DATE-SEX

      #ライブ配信の再編ありがとうです!#この日のライブ配信は、#かならりやばかったですね!1#万人を超える人が見ていたもんね(笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした!#今後は気を付けないとね5). .

      !💖🖤❤#今後は気をライブ配信の再編ありがとうです!#この日のライブ配信は、#1万人を超える人が見ていたも ん(#笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした #今後は気をライブ配信の再編ありがとうです!( #笑)#垃圾

    • Dragon4eva
      Dragon4eva Month ago +1

      Mascarpone as a cheese is more sweet, dense cream thing thats quite different from every other cheese. So thats where the difference lies

    • PhosphorAlchemist
      PhosphorAlchemist Month ago +4

      Tiramisu is a whole dessert which includes coffee and cheese with other ingredients, but in separate layers as a pairing. It does not mix the coffee into the cheese with loads of added sugar and claim to still be an item that belongs on a cheese plate.

      I think cheeses can be excellent companions to coffee especially fresh, soft cheeses in desserts, but I agree with James that this monstruous product sounds plain vile.

    • David S
      David S Month ago +1

      @MrKstreet Does it then just become salsa?!

    • MrKstreet
      MrKstreet Month ago +6

      Cheese: a food made from the pressed curds of milk. | Therefore, accurate
      While tomato is a fruit, it is not a popular ingredient in fruit salad . . .

  • Larry Lachmann
    Larry Lachmann Month ago +1

    As much as I appreciate the video, and James' grim description of that concoction, I was never ever EVER going to be in any danger of actually eating that......stuff. (let's call it stuff) Thanks for your service though, James.

  • Hayden Duvall
    Hayden Duvall Month ago +2

    This is the most enjoyment I've had from a TheXvid video in a very long time. Your bravery is much appreciated, James.

  • Verdampft und zugevaped

    There is a cheesemaker Sartori in Wisconsin, who also has a line "BelleVitano" with cheddar made with Red Wine, or Espresso and other things. I had fears to try it, but the one with Bourbon in it is very good. It is also not a wet cheese, it's just great.

  • Mat Richardson
    Mat Richardson Month ago +5

    Have you tried coffee cheese? I spend lots of time in Northern Sweden with the amazing Sami people, they eat cheese that they put into their strong black coffee, it absorbs the coffee flavour and is actually quite delicious as you finish the coffee! I was sceptical but in top of a mountain in the cold it's perfect! Not sure where the history is from and whether it is much wider known or traditional to the Sami but its worth a try, the stuff I have had is reindeer milk based.

    • Herwig Gielen
      Herwig Gielen Month ago

      In icy cold weather many warm drinks become delicious.

    • BigHenFor
      BigHenFor Month ago +1

      Like Tibetan Yak Butter Tea?

  • Mick Reynolds
    Mick Reynolds Month ago +561

    "The most delicious of all the caramels." Beautiful throwaway line...

    • HeaTed
      HeaTed Month ago +7

      "I dont know why aldi hate coffee or me or you potentially" is definitely my favorite line

    • anomalousresult
      anomalousresult Month ago +2

      Felt like something ashens would say.

    • Matilda S
      Matilda S Month ago +6

      "... slightly dirty tasting cheese..." is the winner tho

    • Graham Baxter
      Graham Baxter Month ago +22

      "I have opinions forming..." is my favourite.

  • kepakko
    kepakko Month ago

    In Finland we have this thing called "Leipäjuusto" (bread cheese), that is supposed to to be cut in cubes and put in your hot cup of coffee. The cheese softens from the heat and absorbs some of that coffee flavor. You're supposed to fish it from the cup with a spoon. I think it tastes really nice.

  • Catalin G.
    Catalin G. Month ago

    I actually enjoy having a piece of cheese, usually Manchego, with coffee, especially if it's a dark roast, as the sweetness of cheese complements very well (at least in my opinion/mouth) the bitterness of coffee.
    It's the same principle as in caffe latte or cappuccino, just a different texture and more pronounced flavour.

  • Samuel Wong
    Samuel Wong Month ago +2

    yoo on the subject of cheese and coffee, I'd love to see James try Bread Cheese, think the scandinavian word is juustoleipä. , and You can dunk it in coffee. The way it was served to me was cubes of it in the bottom of a mug of coffee, and while I'm typically a bit of a black coffee purist, ngl, it was fantastic. you drink the coffee, and just get a slight buttery addition to the coffee flavors, not offputting at all. The cheese doesn't melt, so at the end of the cup, you just go in for the cubes, and they have absorbed a bit of coffee flavor, warmed up and become semi-soft, squeaky, and cheese-curd like. (best way for me to describe it.) I found the whole experience fascinating.

  • Making a Stink!
    Making a Stink! Month ago

    I’ll say that I have been in situations where I have drunk coffee, martinis, wine, and eaten cheese in a very short amount of time and still this seems a wee bit too consolidates for my taste, even with my love for efficiency. -Chris

  • Humberto Massa
    Humberto Massa Month ago +2

    In my state (Minas Gerais, Brasil -- 20 million people and the size of Spain) coffee and our local cheese is a traditional breakfast staple. Our local cheese has a "frescal" (fresh) variation that is my favorite and it's very wet, with a rubbery-ish texture. You could try that instead of falling for Aldi's trolls !!! :-)

  • Leandro Nicolas
    Leandro Nicolas Month ago

    James just laughing at wet cheese is my new favorite thing. Thanks Aldi!

  • Chris Anderson
    Chris Anderson Month ago

    I literally laughed out loud at this video. Thank you James for defiling your mouth for our amusement 🙃

  • jabberwock95
    jabberwock95 Month ago +5

    Everyone, let's make this James's most-viewed and highest-liked video. This is his channel now. EAT THE WEIRD THINGS.

  • Bram Baan
    Bram Baan Month ago +232

    In the Netherlands there is this hype where you dip a piece of cheese (Gouda, blue cheese, goat cheese) in honey. Afterwards you dip it in freshly ground coffee. It varies from espresso to light roast. Interesting to try James!

    • Amber Peall
      Amber Peall Month ago

      I came to say the same thing - it sounds wild, tastes wonderful. Cheddar or Gouda are the best ones.

    • Guppy
      Guppy Month ago

      I've seen a few fairly flash places put this pairing on a cheese board, I've been served it personally at two different vineyards here in New Zealand and seen it on menus elsewhere. Cracker or bread, blue cheese, honey comb, little sprinkle of fresh ground coffee. Honestly it works really well, well enough that I encourage people to try it.

    • Carl Jeavons
      Carl Jeavons Month ago

      @Ben Jewell I seen this too. I've also tried it and it's surprisingly good.

    • Eva
      Eva Month ago +2

      It's not a hype but some places do this.
      A friend and me once ordered a cheese board at a bar and the bartender gave us some very finely ground coffee to dip one of the cheeses in. I cannot for the life of me remember where this was or who this was with, but I definitely had some explaining to do when I drunkenly dunked my midnight cheese piece snack into the container of the coffee grinder as my horrified boyfriend looked on. With a mild, quite young cheese it can be a great combination as the creamy, salty cheese rounds out the earthy tones of the coffee.

    • Wnuwk Siphon
      Wnuwk Siphon Month ago

      Could it be that ‘hype’ is a bit too strong a word..? Never heard of this and I would have liked to have kept it that way

  • Karlo E. Meléndez Peña

    I've had coffee with cheese and crackers accompanying it. Usually cheddar. I don't mix it or anything, though. And I don't think coffee with breakfast or a sandwich is too terribly uncommon, either.

    Actually mixing the two... Can't say it sounds disgusting, but it doesn't sound all that interesting either. Maybe it would have a bulletproof coffee kinda vibe, seeing as that uses butter, which should be comparable in terms of texture from fat. Never had that either, though.

  • Lorenzo Novara
    Lorenzo Novara Month ago

    I am grateful to Aldi for making this video possible, in the hope that there will be many more like it in the future!

  • rashkavar
    rashkavar Month ago

    The one coffee and cheese combo example I can think of is having coffee with one's dessert, when one's dessert is a cheesecake. And yes, I am distinctly aware that the intent is not to combine the flavours, but contrast them, and further, cheesecake is quite far from being something one might reasonably call cheese, but that's the closest I can get.

  • Warran Fawcett
    Warran Fawcett Month ago

    James has to be one of the funniest men in Britain! He is just hilarious and cracks me up, constantly! What a brilliant channel - bravo James!

  • Jeffrey Meijer
    Jeffrey Meijer Month ago +292

    I don't think I've ever seen James so happy as when he is unpackaging this cheese :)

    • PhDSlacker
      PhDSlacker Month ago +2

      What do we think the odds are he had to edit out a "looks like baby poo" reference?

    • Obvious Schism
      Obvious Schism Month ago +1

      @Dries V. I've never seen him laugh

    • Dries V.
      Dries V. Month ago +2

      right!? I was also thinking I've never seen him laugh like this before

    • John Malin
      John Malin Month ago +2

      You should see him looking at the Weber Workshop grinder!

    • Sordel
      Sordel Month ago +45

      That's not happiness: it's recognition by the existentialist protagonist of the inherent Absurdity of human existence.

  • Atomic Shrimp
    Atomic Shrimp Month ago +88

    Coffee and cheese can be a thing. I think it was Jamie Oliver on one of his shows suggested a piece of strong cheese like mature cheddar, a little blob of honey, and a sprinkling of smashed roasted coffee beans. I thought it was a weird idea, and so I had to try it. It was pretty interesting, in a good way. You have to be up for the idea of eating coffee beans, which isn't for everyone.
    But that was something that's enjoyable because it's surprising and fresh. There would be no way to package that.

    • Atomic Shrimp
      Atomic Shrimp Month ago

      Scrolling down the comments, I see quite a lot of people have mentioned this. I would really like to see James' take on it

    • Steven W
      Steven W Month ago +1

      He specifically used Manchego for his cheese, coffee honey.. thing, but its good!

    • Guido van Spellen
      Guido van Spellen Month ago +2

      I would be curious to see you try this one, or what you are describing. Also, side note, it's always great to see one of my favorite TheXvidrs respond to another favorite.

    • Francisco Fernandez
      Francisco Fernandez Month ago

      That does sound interesting

    • Dan Tran
      Dan Tran Month ago +4

      Hiya, Mr Shrimp!

  • Kavi Montanaro
    Kavi Montanaro Month ago

    I can say for sure, one of my favorite things is a cheeseburger with drip coffee at a diner. Hands down my favorite burger approach is always a burger and coffee. Since there's always cheese on the burger, I guess I like cheese and coffee.

  • Fately
    Fately 9 days ago

    I've had an espresso-rubbed hard cheese once or twice that's been good! It's not incorporated into the body of the cheese but it adds interest to the rind, and I appreciate that.

  • Barbs Dee
    Barbs Dee 17 days ago

    I was smiling the whole way through this video and even laughing with you 😂
    James, what is your favourite cheese?

    DON'TYOUDARE Month ago +243

    Aldi costumer: "So what's on my shopping list today...I need coffee, cheese, some alcoholics..."

    Aldi employee: "We got just the right thing for you!"

    • Jon Hatcher
      Jon Hatcher Month ago +3

      Aldi "costumer" - so bad you have to go in disguise ....

    • macareuxmoine
      macareuxmoine Month ago

      ROFL 🤣

    • IMightBeBiased
      IMightBeBiased Month ago +2

      Only if it has my favorite type of caramel, though.

  • Dave Besanson Originals

    “Café con queso” it’s a Puerto Rican thing. 😉 I was watching this video and my wife who is Puerto Rican heard you say “who thinks coffee and cheese is a thing?” And she said she grew up with it. Some people eat the cheese with the coffee others put the cheese IN the coffee! Lol! 😂

  • Rattlehead M
    Rattlehead M Month ago

    Aldi Wins! :) Around Halloween I saw Pumpkin spice cheese at Aldi which sounded gross...and I didn't fall for it. :)

    One thing I looked to see if you tried but didn't see it is cacao coffee substitute. I haven't tried it yet, but the brand I hear most about is Chio Bru. Would be interesting to know what you think.

  • Jonathan Bignall
    Jonathan Bignall Month ago

    Wow. I've been persuaded to try some a few cheeses with questionable additions, most of them were quite unpleasant, but that sounds truly revolting! The expression on your face said it all! 😂

  • Baker
    Baker Month ago +1

    So in the US we put a lot of flavourings in Stilton cheese and call them dessert or pastry cheeses (I have only heard one person call them that but they swear other people do too), and a pretty good one is coffee chocolate cherry.

  • Adam R
    Adam R Month ago

    not the review we needed; this is the review we deserved....thank you for the Holiday gift champ, keep them coming! this was a moment of joy

  • Yorkie0362MAIN
    Yorkie0362MAIN Month ago +1

    Probably the best James Hoffmann review yet, certainly in the category Wet coffee cheeses

  • kaypgirl
    kaypgirl Month ago

    They were on clearance, so I had to try Aldi's flavored Cold Brew b/c of this series. And I regretted it.

    One was Black Currant Grapefruit Cold Brew and the other was Cucumber Lime Ginger flavored Cold Brew. I just kept asking myself why the entire time and cringing at the taste, because both still tasted of coffee and these other strong, fruity flavors. Plus some spice from the one with ginger.

  • Sagar Siddhapura
    Sagar Siddhapura Month ago

    I have watched unnatural amount of hoffman videos and this is the first time I am seeing him smiling. Good job Aldi

  • v4grbct4h5y
    v4grbct4h5y Month ago +130

    As a Scandinavian, I think I speak for all my brothers and sisters when I say, "leave us out of this!"

    Göød dæy, sir!

    • Jalesa Nina
      Jalesa Nina Month ago

      DATING-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------💜 NUDE.SNAPGIRLS.TODAY/SIESTA?DATE-SEX

      #ライブ配信の再編ありがとうです!#この日のライブ配信は、#かならりやばかったですね!1#万人を超える人が見ていたもんね(笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした!#今後は気を付けないとね5). .

      !💖🖤❤#今後は気をライブ配信の再編ありがとうです!#この日のライブ配信は、#1万人を超える人が見ていたも ん(#笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした #今後は気をライブ配信の再編ありがとうです!( #笑)#垃圾

    • Leif Eriksson
      Leif Eriksson Month ago

      Agree! We like cheese, we like coffee. We don't genereally mix them though,

    • Covenant-R
      Covenant-R Month ago +5

      Actually, I love that he brought up our various brown cheeses as a good example in contrast, and he's down with that, since I guess a lot of people really have no idea how they taste or have ever tried them. Not to mention kaffeost as well.

    • Andy
      Andy Month ago +1

      as a fellow Scandinavian I do agree too 🤣

      Even thou messmör (not brunost), coffee and demeraro sugar makes for pretty mean gelato.

    • SebastianR
      SebastianR Month ago +3

      As a fellow Scandinavian, I agree. This has nothing to do with any of us here. We know our own flavour of disgusting foods, but Espresso Martini flavoured cheese is certainly not one of them.

  • Fanny for Fun
    Fanny for Fun Month ago +1

    In the far north of Sweden there is a thing called coffee cheese and it's delicious. It is however not a cheese with coffee in it, it's a fresh cheese you add to hot coffee and it gets a delightful squeaky texture when it warms up. And it has sort of a natural sweetness from milk, not added sugar.

  • Anthony Boatner
    Anthony Boatner Month ago +1

    That face after the first bite was priceless. Really made my morning.

  • M4tth3wh
    M4tth3wh Month ago

    Thank you for your dedication to suffering. Loved the video thank you. Laughing til the tears came out! 🤣 I'll look out for a product recall announcement for "a wet slightly dirty tasting cheese of questionable origin" and "it's like no cheese I've ever tasted."

  • Dominic Shiells
    Dominic Shiells Month ago

    I would love to see him make perfect coffee on a building site in the middle of nowhere where you have an outside tap, instant coffee ☕️ in the freezing cold 🥶. When you are on a cement mixer all day.

  • J.R. McCalla
    J.R. McCalla Month ago +290

    "It's not hard. It's not soft. It's just wet." A damp dirty tasting cheese, this is a public service warning.

    • Jalesa Nina
      Jalesa Nina Month ago

      DATING-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------💜 NUDE.SNAPGIRLS.TODAY/SIESTA?DATE-SEX

      #ライブ配信の再編ありがとうです!#この日のライブ配信は、#かならりやばかったですね!1#万人を超える人が見ていたもんね(笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした!#今後は気を付けないとね5). .

      !💖🖤❤#今後は気をライブ配信の再編ありがとうです!#この日のライブ配信は、#1万人を超える人が見ていたも ん(#笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした #今後は気をライブ配信の再編ありがとうです!( #笑)#垃圾

    • Maxx B.
      Maxx B. Month ago +2

      "It's not hard. It's not soft. It's just wet." thats what she said

    • azzarooni
      azzarooni Month ago +4

      seems similar to tofu. maybe it'd help to press the cheese with cloth lol

  • Pierre-Augustin Vallin

    I love eating cheese and drinking coffee at the same time!
    I like filter coffee, French press, and specialty coffee. I find there is something quite special happening with coffee and cheese together.
    I should say, I'm French (obviously), so I've been trained.

  • Matthew Clark
    Matthew Clark Month ago

    Coffee Collective once did a coffee cheese, and it was actually delicious!

  • igottmituns
    igottmituns Month ago

    Didn't stop laughing and smiling for the last 7+ minutes. Thanks James.

  • Boldizsár Nagy
    Boldizsár Nagy Month ago

    I once tasted cheese with honey and ground coffee and it was unexpectadly great. It sounds like a pregnant craving but in fact the idea comes from Jamie Oliver if I'm not mistaken (which I very well could be).

  • Sami
    Sami Month ago +12

    In Finland we have "Leipäjuuso", that translates to bread cheese, which is a squeaky soft cheese that some people dunk in their coffee before eating. Ive also seen "recipes" where they marinate the cheese in coffee. Traditionally we eat it with cloudberry jam though.

  • jkoepis
    jkoepis Month ago

    In Finland there is a coffee-cheese pairing that is actually works! Bits of a roasted fresh cheese called leipäjuusto (a direct translation would be bread cheese, people like to call it squeaky cheese because, well, it’s squeaky) are softened up in coffee so they become soft, warm and taste a bit like coffee. It sounds a bit suspicious but it’s quite pleasant and tasty!

  • Rick LilShore
    Rick LilShore Month ago

    Thank you, Aldi, for making this video possible!

  • DragoNate
    DragoNate Month ago +1

    Okay, I put butter in my coffee (salted butter) and sometimes, I'll have a piece of cheddar or marble or mozza or brie (REALLY GOOD) whatever NORMAL cheese with it. Sometimes, I will dip my cheese into my coffee. That is as far as I'll go. But that's basically just normal cheese that gets warmed up & a bit of butter with it for flavor. Quite delicious. This is just obscene.

  • Otto Taylor-Rickard

    I worked for two years in a cheese factory. It was common practice to get sub-standard, under-selling or near-spoiled cheese and reprocess it with novelty ingredients. I've tried chocolate cheese ten different ways and they're all vile, we'll keep seeing things like this! They will get worse and worse to create new novelty.

  • Johan Östman
    Johan Östman Month ago +65

    There is indeed a Northern Finnish-Swedish tradition of serving cheese in coffee. It's kind of, well, utterly weird: squeaky bits of cheese floating around in your coffee (roasted and served, as northern tradition has it, utterly pitch black), with the added, eh, benefit of an oily tint in your cup. It is not so much a grande, celebratory tradition but rather a way of, no matter your fortune, making sure you always had something somewhat luxurious (read: fat, creamy) to serve alongside, or here indeed inside, a cup of coffee, should a guest ever happen upon your farm. The modern take is to simply eat the cheese separately as if a piece of cake, with some cloudberry jam, alongside a cup of very black coffee. I heartily recommend you try it out!

    • Lady OtheFarm
      Lady OtheFarm Month ago

      @Samuel Wong I make leipajuusto with goat milk. You can sometimes find a similar product in stores across the US and several other countries.

    • macareuxmoine
      macareuxmoine Month ago

      Scandinavians. I see why many of you need to escape to Italy or France at least once a year 🤣🤪 no offense intended though, love you guys 🤗

    • Samuel Wong
      Samuel Wong Month ago +2

      Dang, I should have scrolled before commenting about what I think is the exact same thing. I was exposed to it by a relative, and putting cubes of cheese into coffee sounds so weird, but I loved it, and wish I could get it where I live.

    • gardengatesopen
      gardengatesopen Month ago +5

      Is this bcuz it's just TOO COLD to hold a piece of cheese in your bare hand, and holding cheese in a mitten results in fuzzy cheese?
      (Especially if the cheese is sweaty to begin with!)

      Or perhaps sweaty cheese just freezes too quickly while in the tundra?

      So they simply toss the cheese in their coffee cups!

      If so...
      I think I'd rather poke my cheese bits with a pointy stick, and warm it on the fire than resort to having my coffee hold the cheese for me...

      But that's prolly just me...

    • Kitty V
      Kitty V Month ago +3

      I wonder if the tradition came from up north. The mongols still eat cheese + tea (strong tea, sometimes brewed in water + milk) and many Sami traditions are decidedly similar to Mongol.

  • ogarolo
    ogarolo Month ago

    Of course Aldi won!!! For a non-sponsored video you said Aldi just too many times. In any case, these reviews of weird things are always a pleasure to watch.

  • Sam Fagan
    Sam Fagan Month ago

    this whole thing just made me realize I'd never seen James smile before

  • Brooks Friess
    Brooks Friess Month ago

    I appreciate the full send on the first bite. I would have definitely gone with a smaller bite.

  • David Dalby
    David Dalby Month ago +1

    Jamie Oliver had that weird recommendation of mature cheddar topped with honey and instant coffee granules a few years ago. My mum insisted it was nice to me, despite my reservations.

    She was wrong.

  • Dilmurod Avalbaev
    Dilmurod Avalbaev Month ago +45

    Aldi definitely wins - James took three bites of that thing. A lot of other coffee-flavoured stuff he tested did not make it that far

    • Joe Doe
      Joe Doe Month ago +2

      @Covenant-R then this video should be under 2 minutes ;-)

    • Covenant-R
      Covenant-R Month ago +4

      At this point James is to coffee what lock picking lawyer is to locks.

  • BalintTotu
    BalintTotu Month ago +3

    Person living in France here, our local cheesmonger sells Espresso Bellavitano. It's basically cheddar matured in freshly roasted coffee. It's really great, it won gold medal in the 2018 world cheese awards!

    • Patrick MacCallum
      Patrick MacCallum Month ago

      @Scott Baitz yep same

    • Scott Baitz
      Scott Baitz Month ago

      I actually came here to post about an Espresso Bellavitano that I pick up at my local supermarket that is quite excellent.

  • rhettboy1
    rhettboy1 Month ago

    I know we’re in for fun when James spends most of the video just chuckling, despite himself.

  • Wasseramsel
    Wasseramsel Month ago

    As a german, I feel like I need to apologize for this. Aldi got me once with another cheese crime. Mint Cheese, yeah it tastes like ist sounds like...🤢

  • cun-ty
    cun-ty Month ago

    oh my god now i want james to try and find the best coffee cheese combo and see if he can make coffee and cheese a thing

  • thermalegoogle
    thermalegoogle Month ago +212

    At this point I think brands are releasing absurd products just so James will make (hopefuly highly successful) videos about them, in a very elaborate reverse-promotion scheme.

  • Em
    Em Month ago +2

    “Who thinks coffee in cheese is a good idea?”
    Actually, there’s a Sartori Bellavitano cheese that is rubbed in espresso, and it is EXCELLENT. They have a merlot one and an herbes de Provence one, too.
    I would love to hear your thoughts on it! You can find it at Whole Foods in the specialty section (at least, in the States)

    • James Austin
      James Austin Month ago

      They have a raspberry one too, I think. I managed to get the last wedge of the espresso one at my local store when it was discontinued (like the store stopped buying it, not saying they stopped making it, it just didn't sell well and stopped being ranged here) and it was genuinely nice cheese

    • Em
      Em Month ago

      If they have it in the UK Whole Foods, he should totally review it!

    • Todd Milligan
      Todd Milligan Month ago +1

      I was just about to suggest that one as well.

  • Carroll
    Carroll  Month ago

    It hasn’t really been a stellar weak in the US so far and the look on your face when you opened that package made me laugh out loud.

    So, thanks for that!

  • Nikki
    Nikki Month ago

    There's a crystallizing moment at exactly 3:43 where James looks straight into the camera, into our eyes, mid-chew and regrets every life choice that has led him here... 🤣🤣🤣

  • Nick Lab
    Nick Lab Month ago

    Thank you for trying a cheese I would never have been brave enough to try.

  • simon bealing
    simon bealing Month ago +38

    The "what has happened in my life to bring me to this moment" laugh when you opened the packet was priceless! Despite the review i fear aldi may sell out of this now and it will be back on the shelves next year due to "popular demand"!

  • Steven Filleman
    Steven Filleman Month ago

    BellaVitano does an espresso grounds rubbed parmesan that is absolutely amazing! Coffee + cheese can be good when done right

  • Sara Aho
    Sara Aho Month ago

    It would be fun to see you try strange coffee related delicacies from different counties.

    For example, I’d be interested in seeing you try Finnish squeaky cheese (breadcheese or as translated from Swedish ”kaffeost”: coffee cheese), which is served by cutting it to small cubes, placing in a coffee cup and pouring hot coffee on top. Then you wait a little bit as the cheese softens and est the cheese with a spoon. It’s strange but surprisingly nice! It’s probably not a staple in your grocery stores though😅

  • Bernard Parent
    Bernard Parent Month ago

    I have been waiting quite some time for you to tell me how to use my moka pot to get the best results; until I discovered the “Double Brew”. Using my usual Moka Sidamo with a french press type of grinding : as soon as the bottom of the coffee pot is covered with coffee, I put it off the fire , till it doesn’t brew, then back again on the fire for a gentle finish, & off the fire before it makes that bubbling again. This way I have a very consistent result, day after day, after day. Merry Xmas to you all. Bernard.

  • Michael Marshall
    Michael Marshall Month ago

    As someone dating a cheese monger, I feel compelled to inform you of a truly delicious coffee cheese, Barely Buzzed by Beehive Creamery. Unsure if you can get your hands on it in the UK, as it is a Utah creamery, but I suggest you try it if you can!