• Published on Mar 17, 2019
  • Givenchy recently came out with makeup for ALL GENDERS… yes people, unisex makeup apparently is a thing. In my opinion a thing nobody asked for because makeup already is for EVERYBODY! Makeup doesn’t need labels! But how do these products apply? Are they any good? Let’s find out!
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Comments • 4 280

  • NikkieTutorials
    NikkieTutorials  4 months ago +5722

    *WHAT ARE YOU GUYS' THOUGHTS????* I'm a little pissed tbh...

    • Leonard Sharp
      Leonard Sharp Month ago

      NikkieTutorials my range rover was kiakora stone (in the background of my pic).
      The paint got a tiny chip right before I sold it, and I genuinely used makeup to hide the chip!
      Makeup is for every gender! Even cars! 😂

    • Nao
      Nao Month ago

      Well men don’t have the same skin because the body is not exactly for men and women, as that, fondation can be adapted for men so they can find products that fits. For me, it’s pretty much like mate skin or oily skin.. I am not so hungry about it❤️ still love you so much Nikkie

    • Tudor Del Rey
      Tudor Del Rey 2 months ago

      This whole unisex word thrown around for man that are scared to admit they like makeup. Grow up

    • krazy biznatch
      krazy biznatch 2 months ago

      Well men have drastically different skin from women and there should be makeup for just men and there should be women only makeup and there should be makeup for everybody yes but sometimes that's not allways possible saddly

  • Ly Sandwiches
    Ly Sandwiches 2 hours ago

    love how she gave a shout-out to my fellow nbs (non-binaries) and how she didn’t just refer to male and female.

  • Ly Sandwiches
    Ly Sandwiches 2 hours ago

    “god forbid the straight men have decent coverage.” favorite quote ever

  • elvina yeo
    elvina yeo 3 days ago

    Its kinda late but you can choose korean male beauty product if you want the packaging not to be feminine. Not sure if they sell it outside of korea though

  • Francesco Grasso
    Francesco Grasso 5 days ago +1

    I watched this video now only but I think that make-up is already for everybody because...YOU ARE WHAT YOU WANT TO BE and not a stereotype built by the mind of another person. You’re amazing Nikkie❤️

    • B
      B 5 days ago +2

      Technically yes makeup is for everyone, but men may not feel comfortable going up to a makeup store to purchase an item which has been traditionally marketed towards women. I think with the ‘unisex’ marketing it is to make men feel a bit more comfortable purchasing an item.

  • C Shea
    C Shea 7 days ago

    My partner will ask me to put some concealer on him if he has any skin issues, or even to fill his brows in - no problem. However, he'd never buy it for himself, or put it on himself, it's as if me doing it makes it ok and means he''s not really wearing makeup. To be honest, I don't think that the name would change that. He's not one of those people who is obsessed with being macho or something, he honestly doesn't care and knows I don't care about that stuff either, he's just one of those many guys who is of the mindset that makeup is not meant or made FOR him. I'm all for the more "unisex" packaging, and for brands marketing to everyone, but I think this collection seems to have been handled a bit badly.

  • Sarah A
    Sarah A 7 days ago

    All make up is unisex if you're not a little bitch about it

  • sorayyah yusrizal
    sorayyah yusrizal 7 days ago

    Oh come on. Dont be ignorant Nikk! Pink/white/ rose gold packing isn't only for woman? Yeah, right.

  • Korbyn Swafford
    Korbyn Swafford 10 days ago +1

    It's sad that society has made it feel like men should be ashamed to wear makeup unless you rename to be more masculine.

  • weirdo wizard
    weirdo wizard 15 days ago

    Love how she says it's unisex then calls them "she" 😂😂😂

  • Tabatha Wiley
    Tabatha Wiley 20 days ago

    I too think it’s really about marketing, as said by you nikkitutorials and others makeup is already unisex whether it’s females wearing it or males no matter whether or not they are straight or gay, make up is for both genders and and shouldn’t be gender based

  • Melina Garcia
    Melina Garcia 23 days ago

    I think they made makeup for men but called it unisex so the men wouldn’t get offended lol

  • Faith Gilfillan
    Faith Gilfillan 24 days ago

    I would like to think that unisex makeup would be a little bit more coverage than regular makeup as in because male skin has a different texture than a woman's skin. I don't know, just a thought I guess. The coverage doesn't seem to be there. Thank you for what you do. I appreciate you. Have a blessed day.

  • lol_ itz_liv
    lol_ itz_liv 27 days ago +1

    I know this is unrelevent but what if your name was "Miss.Ter" 😂😂😂😂😂😂😂😂😂😂😂🤦‍♀️🤦‍♀️🤦‍♀️🤦‍♀️🤦‍♀️

  • Samuel Petrucci
    Samuel Petrucci 28 days ago

    I saw a cosmetic line which was supposedly for men called "war paint", so let's talk about that. No comment.

  • Sonya Rice
    Sonya Rice Month ago +1

    Once I was in a Sephora and some guy’s girlfriend was explaining to the salesperson that her boyfriend was looking for a men’s moisturizer and he wasn’t going to buy a moisturizer unless it was meant for men. They walked out of the store empty-handed.

  • Antoinette Blaireau

    Google: Both genders.
    Me: Both, you say? **storms Google headquarters**

  • Hara Dimitropoulou
    Hara Dimitropoulou Month ago

    Same for 'unisex' clothes...

  • Namjoon's Trash
    Namjoon's Trash Month ago

    Can I just say this
    Yes ofc it says unisex but some men are embarrassed about going into the makeup section to get maybe some concealer for a pimple. I think these products are more male oriented so some men dont feel any less "manly" for buying because some men are like that and u cant change it. Thanks for coming to my ted talk

  • kathy quiroga
    kathy quiroga Month ago

    I wanna see this on a man who usually doesnt wear makeup and see what they think

  • Nao
    Nao Month ago

    I think they just wanna sell products to men who don’t use eyeshadow or stuffs like this, they just wanna hide skin problem without showing that they are wearing any makeup (that not excuse the packaging). But that excuse that they wanna have the same make up that other men use so they adapted the packaging for men who don’t wear makeup..

  • Nao
    Nao Month ago

    Well men don’t have the same skin because the body is not exactly for men and women, as that, fondation can be adapted for men so they can find products that fits. For me, it’s pretty much like mate skin or oily skin.. I am not so hungry about it❤️ still love you so much Nikkie

  • Kat McCracken
    Kat McCracken Month ago

    *WE DON'T NEED HER* 😂😂

  • Tamara Berchuk
    Tamara Berchuk Month ago

    You should have started with the mattifying stick as the base, imo

  • Megan Fisher
    Megan Fisher Month ago

    I honestly am not happy at the fact that someone is saying they are a unisex beauty brand when in reality all makeup is made for everyone. It doesn’t matter if your a 40 year old guy or a 17 year old girl or a drag queen. Makeup is for everyone and I’ve started to see more and more brands have campaigns that are inclusive in the past 2-3 years

  • Selahnya Vlogs
    Selahnya Vlogs Month ago +1

    I love that she spends her whole life trying to fix the concealer lol

  • Fernando Tapia Jr.
    Fernando Tapia Jr. Month ago

    I wore makeup regardless, I like how I can change my appearance with makeup and a label won't change anything.

  • peaches
    peaches Month ago

    Is no one gonna talk about the ppl who said no in the pole

  • Braden Chu
    Braden Chu Month ago

    LGBT+ community: *has been using makeup regardless of gender for decades*
    cishets: okay but listen.... uNiSeX maKeUp

  • Gabrielle Giamarusti

    This is insulting. Makeup has always been "unisex." It's the one thing in this world that didn't need a label and a brand found a way to give it that anyway. SMH!!!
    And if this line is so-called "unisex," why is everything in this line starting with, "mister". What a mess.....

  • Pilot! AtTheFallingChemicalRomance

    All makeup is unisex, period.

  • QueenieJade Bautista

    I just came across the vid and now I'm new fan. I'm a guy, but have been wearing make-up. 😄

  • Railey Grinder
    Railey Grinder 2 months ago

    Ah, the unisex controversy. In my opinion, I feel like the only things that should be marketed to a specific sex are items that involve their physical differences, like tampons.

  • Kathi
    Kathi 2 months ago

    Givenchy didn’t google „unisex”...

  • eva nunley
    eva nunley 2 months ago

    As a openly gay female I truly don't find a problem with this my guess is it's for mostly the "metro-male" to feel better about using a select few products!!

  • Grace Winchester-Baggins

    I think this is for all people of all genders who want to look a little more awake and put together without Colored Products exactly. I have guy friends who love a good peach corrector and that’s all.

  • zuzi
    zuzi 2 months ago

    every makeup is unisex

    A CLUTTER FREE LIFE 2 months ago

    so that would be Nikkie's no makeup makeup video ..you're welcome !

  • Alva Jacobsen
    Alva Jacobsen 2 months ago

    I think unisex isn’t a word that belongs in the makeup community

  • Cheese Toes
    Cheese Toes 2 months ago

    All makeup is unisex tf

  • Holly Easton-Lankester
    Holly Easton-Lankester 2 months ago

    ❤️ ❤️ ❤️

  • Majapiraya
    Majapiraya 2 months ago

    So unisex makeup is just low coverage makeup?

  • Who’s_A_Good Boy!
    Who’s_A_Good Boy! 2 months ago

    I know that a lot of people will disagree with me, but I DO NOT like sparkles. Glitz and glam is too much for me. I’d like if more make up were packaged in a neutral manner.

  • its_chel_bro
    its_chel_bro 2 months ago

    probably just doing this to make men feel better about trying makeup but i do also believe that makeup doesn't have a label for woman

  • Sasha Colley
    Sasha Colley 2 months ago

    My opinion:
    There should be a "makeup for men" thing but not exclusive to men, for example a 5'clock shadow product and things that biological men need. Obviously lots of women could use it but its for men who want to express themself through makeup. Makeup is unisex BUT its a feminine thing. Feminine doesnt always mean Women it just women implied. a man can dress feminine doesnt mean hes a woman. There should be a brand of makeup made by men for men type thing it would be great.

  • Danica Gnjatovic
    Danica Gnjatovic 2 months ago

    Nikkie finally I can put a comment!I absolutely love love love your videos!
    But,I can not get your result😢😢😢😢.I do not know if you will see my comment ,but I wish if
    You will / dreaming!!!/help me
    Should I tell you my age?Hmmm I like to be ageless,and with your advice we all are💃

  • Anna Lena
    Anna Lena 3 months ago

    ‚i have a Mister light and i have a Mister...... what?‘ 😂 i just can‘t 😂😂😂

  • EdenP
    EdenP 3 months ago +1

    It's definitely a marketing strategy. They used masculine packaging, called each product Mr., and changed the name to more simple things so that the people starting with those wouldn't understand the words of other products, e.g. concealer, and have to stay with that company.
    I also think they called it unisex because of the backlash saying makeup for men, or that would only be seen as for feminine guys, or in this toxic masculinity system the man could buy it and not feel judged as it's unisex so they could be buying it for their gf or mum
    I was surprised that there didn't seem to be any instructions, or if there was Nikki didn't look at them. Also I was expecting a beard filler too as that would actually be useful as a unisex product, beard/brow filler, something like that
    If you want to review a true unisex company then you should try fluide

  • Lexi Senpai
    Lexi Senpai 3 months ago +1

    It’s obviously targeted towards men they just being extra

  • Lexi Senpai
    Lexi Senpai 3 months ago +1

    Isn’t makeup in general already unisex ?

  • Nicolle Mlynarek
    Nicolle Mlynarek 3 months ago +3

    Unisex Makeup is redundant. All makeup is unisex 🤦🏻‍♀️

  • Tara Lynn
    Tara Lynn 3 months ago

    I think this was a good idea for asexual people. But that’s just me

  • Emily Johnston
    Emily Johnston 3 months ago

    Her hoodie is giving me thug vibes & then she goes “what’s up” she didn’t choose the thug life, thug life chose her 😂

  • madi mcelwee
    madi mcelwee 3 months ago +1

    makeup was originally made for men...

  • Avaaa
    Avaaa 3 months ago

    Makeup is unisex who cares if it’s pink or have hearts if you go to the men’s section of a clothing store they have pink shirts that also have hearts

  • thomas van amelsfort
    thomas van amelsfort 3 months ago +1

    your kanker uglij

  • Krystyna Rohde
    Krystyna Rohde 3 months ago

    Nikkie putting things on her face that look like absolutely nothing for 13 mins straight

  • Lexie cisneros
    Lexie cisneros 3 months ago +1

    Makeup is for boys and girls you are so true Nikki!!✌🙅💁

  • Damian Kaos
    Damian Kaos 3 months ago

    Ill stick with my laura mercier tarte morphe nars stuff thanks

    THIS IS PATRICK!!! 3 months ago

    Makeup is worn by boys and girls and it wasn’t targeted to a specific gender then it never said for girls only or boys only or for both genders it was just makeup

  • Brittany S
    Brittany S 3 months ago

    “Makeup doesn’t have labels”
    Calls product a she

  • Bianca Juliani
    Bianca Juliani 3 months ago +1

    Nikki: i’m taking the tiniest amount possible
    Also Nikki: OK so it seems I finished the primer bottle

  • xoxCuteNoorxox MSP
    xoxCuteNoorxox MSP 3 months ago

    I tought the tile said i tried sex makeup

  • mlm2167
    mlm2167 3 months ago

    It looks orangey! Wait until you go outside!😱😳

  • Mags Albergaria
    Mags Albergaria 3 months ago

    The irony of them saying it’s “unisex” but they call their products “mister”

  • Lukas Mechliński
    Lukas Mechliński 3 months ago

    I’m a male and to me it doesn’t matter whether it says unisex or not. it still feels kind of weird when going to the shop and buying things in pink packaging with all the “female slogans” on it. Also many guys fear of being judged for that but in the end i’d prefer to get a good quality product instead of a crappy “unisex” one,

  • Laima B.
    Laima B. 3 months ago

    Unisex make up? Did they mean marketing targeted @ fragile masculinity? No one truly comfortable with their gender identity gives a damn about labeling makeup already 🤷🏻‍♀️

  • Mary's Beauty
    Mary's Beauty 3 months ago

    Yeeeeaaaaaah this line was basically pointless.

  • hopey g
    hopey g 3 months ago

    If a guy is interested in getting into makeup, there’s millions of products he already has to choose from. I think it’s nice that this line appeals to a different democratic. The makeup industry is massive and can be challenging to dive into. Makeup is already unisex I agree, but plenty of guys still have an internal judgement towards using it. It could have been done better but I think the idea could expand the demographic of makeup even more than it had already reached.

  • Rachel Warner
    Rachel Warner 3 months ago

    Theyre not supposed to be full coverage/full glam. Im sure theyre supposed to be unrecognizable. The glow gel im sure would look great if you took a decent amount and spread it around like a moisturizer. the concealer isnt supposed to completely conceal your skin, it will just give a little coverage where you need it. I think that making it for men is just a better way to make a line of natural looking makeup products..

  • Kayleah Bell
    Kayleah Bell 3 months ago

    Is it just me or did anyone else think makeup was already for everyone???😂🤣🤣🤣

  • FrkKatch
    FrkKatch 3 months ago

    Preach queeeen 🙌🏻🙌🏻👑👑

  • Chanel van slooten
    Chanel van slooten 3 months ago +1

    Oui oui, I want some food in my belly. Love this comment 😂❤

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  • Nick Cs
    Nick Cs 3 months ago

    makeup is a one size fits all❤

  • Emily Anderson
    Emily Anderson 3 months ago

    That’s a fail Givenchy

  • Sabrina Latham
    Sabrina Latham 3 months ago

    I think this collection was targeted more towards more "masculine" men (or women). The reason why everything is super sheer is that straight men are probably not going to want full, max, coverage, but just a little bit. This set would probably be good if you are just getting into make up because it seems to have most of the essentials and seems pretty easy to apply. Or, it just might be something entirely different and just a marketing strategy so that people see it online, and say, "Ooh, what's that? I want to try it!" and Givenchy ends up getting your money. I dunno, I'm just guessing. 😐

  • kyan78
    kyan78 3 months ago

    Honestly, i feel it’s more to make it accessible for men. Men generally don’t know much about make-up and probably have different needs (eg more natural looking sheen products instead of full coverage). Maybe it’s marketing, but to be fair, there’s also men’s/women’s deodorant, moisturizes and razors - wouldn’t that also be the same (and worth a rand?). What do you think of the Boy de Chanel?

  • allaine_ lia
    allaine_ lia 3 months ago

    "That looks like diluted poop" 😂😂😂😂

  • Love Horsemanship- Loyalty Over Violent Engagement

    The only things that need labels are clothes (size) and food (expiry date).

  • madison clifton
    madison clifton 3 months ago

    lolz makeup is just pigment on your face why is there so much stigma

  • DesolateArt
    DesolateArt 3 months ago

    Why cant they just have a line for guys who want to make themselves feel better about themselves, like dark circles etc, so straight guys can go get some without feeling embarrassed?

  • Cate Fry
    Cate Fry 3 months ago

    I can honestly say Givenchy is just trying to get there name talked about which it worked, but gimmicks like this are more of a turnoff to me. So I wouldn’t run out and buy anything from them just because it imo is kinda shady.

  • hani hajjar
    hani hajjar 3 months ago

    Tbh the concealer sounded nice the rest was meaningless to me! I have black under my eyes the others didn’t give me that wow factor! And this mister label thing what’s up with that!? I thought it was “unisex”. I believe it is just marketing to look different and, well, to sell! I wouldn’t recommend nor buy 💁🏻‍♂️

  • laura nebular
    laura nebular 3 months ago

    Tbh I hope mu doesn't become the norm for men only because they all ready look good without it. Idk

  • Jay Lewis
    Jay Lewis 3 months ago

    Make up is unisex, i use make up all the time for various reasons. However, i can see why a lot of guys, gay or straight, are hesitant with make up because A) A vast majority of make up is marketed for females, B) Boys by society in general are told that make up is for women, except for under rare circumstances.
    This collection might help guys feel a bit more comfortable with make up, but in the end it seems to follow more them riding the inclusive trend. Also i dont understand these products? not only are those pens really useful for a handful of people, it also doesn't seem user friendly, making guys new to make up hesitant once again. And i have no idea what that gel is for.

    • laura nebular
      laura nebular 3 months ago

      Most would only use it if it was bought as a gift for them as well maybe lol my bro only uses skin care because I got him a men's range. He also uses concealer (not his own, yet?) on blemishes.. He is a 6'4 officer. I'm proud haha.

  • Freddy Venti
    Freddy Venti 3 months ago

    I believe when you said her you missed the chance of saying “herm”😂

    THIS IS PATRICK!!! 3 months ago

    Did nobody noticed she meant to put your instead of you

  • Rachel Modha
    Rachel Modha 3 months ago +1

    Givenchy oui oui I want some food in my belly 😂😂😂😂. I’m actually dying

  • Stranger Things
    Stranger Things 3 months ago

    I think they've just said unisex because there like because its 2019/2018 people will buy it more . When obviously all makeup is unisex😂

  • foochtube
    foochtube 3 months ago +1

    I just bought concealer today from Sephora, and I even my skin tone with bronzer... I do it purely to hide the darkness under my eyes. I also do it because it makes me feel more comfortable. Both products are "make up", for "girls", but like you said Nikkie, make up is or everyone!! So lets all enjoy it!

  • artluver94c
    artluver94c 3 months ago

    This is pure money grubbing. Givenchy didn't want to call it a men's line because it would close out sales from women but it is completely trying to get money from men so they aren't embarrassed to use "girl products" it continues toxic masculinity. It's the same reason they have razors, shampoo, hair products marketed for "men" with dark black and blue packaging. Let people wear and use whatever products they want to!

  • itz_jaden Emily Jaden Etris

    Who else never skips that Ad’s bc you know it takes from a shisters paycheck????

  • Just Maiyah
    Just Maiyah 3 months ago

    Died when you was talking about the eyebrow gel 😩😩

  • Ashley Fletchall
    Ashley Fletchall 3 months ago +1

    I think it's just geared more towards straight men.

  • Emir Taner
    Emir Taner 3 months ago

    i am a male and i use concealer and foundation and idont care bout packed i care about quality of the product and im not gonna fall in to the marketing sh*t. sorry givnchy

  • Angie Castillo
    Angie Castillo 3 months ago

    If you're a dude and would like to try out makeup check up korean makeup brands, there are plenty of them that are targeted for men or are unisex (without openly calling it unisex for marketing purposes) starting with the packaging, to the properties and all that stuff. Givenchy ain't the first brand to go unisex, you just have to search somewhere else and be open for other options (more affordable, I must say)

  • Chelsea Taylor
    Chelsea Taylor 3 months ago

    the tea is makeup is and always was unisex

  • Ana
    Ana 3 months ago

    For me personally, I feel that the beauty gurus and influencers might have genderized makeup a bit when they began to say for example "She is pigmented" instead of "It is pigmented" when they review or swatch products. I have never understood why that trend began.

  • channiejj1986
    channiejj1986 3 months ago

    Hoii Nikkie! Loveee je tutorials!!
    ik vroeg mij af tijdens het bekijken van deze tutorial aangezien er dus ook al "Unisex" make up bestaat, bestaat er ook "Biologische" make up? Smeer het sap van een rode roos op lip, (als het uberhaubt sap heeft🤣) en Voila, rode lippen!!?? Bestaat dat? Kan dat? En is het misschien een uitdaging..? Of had je dat al een x gedaan🤔
    Groetjes Chantal.