Google’s bias problem is more complicated than you think

  • Published on Dec 11, 2018
  • Google CEO Sundar Pichai appeared before the House Judiciary Committee today and all that Congress wanted to talk about was bias. So how did bias in Google become such a controversial issue and what would a neutral Google really look like? Russell Brandom takes us through the big picture.
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  • Science & TechnologyScience & Technology

Comments • 753

  • The Verge
    The Verge  9 months ago +205

    Do you use a search engine other than Google?

  • Arvind Hasti
    Arvind Hasti 3 days ago

    This video just repeats all known information, no analysis or report that are worth knowing

  • Badoo Renc
    Badoo Renc 17 days ago


  • Five Coin Animations

    Me: I have a 16GB storage phone
    Settings: *reserves 8GB for nothing.*
    Me: *>:(*

  • André
    André Month ago

    Just here to say I LOVE this show so much... and The Verge

  • Sharon S.
    Sharon S. Month ago

    Duck Duck Go

  • Badoo Renc
    Badoo Renc Month ago


  • Thanos in daa hood
    Thanos in daa hood 2 months ago


  • carguy
    carguy 2 months ago

    Google is fast becoming a massivly evil company. Ironic... Considering it's original mission statement. If you find a way to edit free speech in any way you are evil!

  • Leisure Larry
    Leisure Larry 2 months ago +1

    Google search is rigged

  • Edwin M
    Edwin M 2 months ago

    1:45 "it really doesn't have anything to do with Google..." so, first you have to buy into that, and then everything else makes sense.

  • A Peppermint Candy
    A Peppermint Candy 2 months ago

    Sundar Pixhai is so creepy.A calculated shrew.He is so good at not answering questions,just like that other creep-Zuckerberg.

  • Richard A
    Richard A 2 months ago

    Yes so much more complicated than we think trying to effectively change the outcome of the 2020 election they shouldn’t be broke up they should be prosecuted for election meddling and much more!!

  • Rev Jonathan Wint
    Rev Jonathan Wint 2 months ago


    DORIAN PRIME 2 months ago

    The only neutral platform is earth

  • aric theodorson
    aric theodorson 2 months ago +1

    Lets see now irrelevant this video is now as of June 28th this current year

  • Russell Schiwal
    Russell Schiwal 2 months ago +11

    This story didn't age well. How much did Google pay you?

  • Brett Bensley
    Brett Bensley 2 months ago

    the only way to be truly neutral is to do NOTHING!!!!

  • Norm Allyn *IM A MAAM* Walkstrong

    Funny how I was watching a video about corrupt google execs being grilled and then this video, explaining how "people are wrong and google isnt really manipulating the search" just popped outta nowhere in the my recommended section. Yeah, thanks for enlightening us, GOOLAG.

  • kafula sinyinza
    kafula sinyinza 2 months ago +1


  • A Neophyte
    A Neophyte 2 months ago

    You seem to be speaking about intent, when you should be addressing results. You can fathom a lot about the real intent by looking at the results. With this you can ignore their spoken intent.

  • Drop Kick
    Drop Kick 2 months ago

    Is ABC NBC NYT reliable news ?

  • Drop Kick
    Drop Kick 2 months ago +1

    Hahahahahahaha. Liars

  • NPC J
    NPC J 2 months ago

    This aged very well.

  • FireCracker101
    FireCracker101 2 months ago +32

    Duckduckgo is a better search engine than Google.

  • Noah Namey
    Noah Namey 2 months ago +62

    Google is trying to manipulate the elections.
    Google needs to be broken up.

  • arturoicetre
    arturoicetre 2 months ago +18

    Welp, turns out it was true...

  • Ablazing FPV
    Ablazing FPV 2 months ago +35

    More like VERGE trying to cover up for their buddies at Google because they all work for the big boss at the top of the pyramid.....

    • Snow Mane
      Snow Mane Month ago +2

      Ablazing FPV exactly. It’s so nice to see the amount of people that know what’s really going on in most TheXvid comments.

  • Ablazing FPV
    Ablazing FPV 2 months ago

    Verge.... ever heard of PROJECT MOCKINGBIRD?

  • Edwin M
    Edwin M 2 months ago +1

    It's not about the one time I searched for something, it's about the hundreds of times myself and billions of others search for something. As well as the subtle tweaking of Google's algorithm to affect THEIR (and obviously your) desired outcome.

  • LagiNaLangAko23
    LagiNaLangAko23 2 months ago +94

    I'd like to see how Verge would defend Google after that Google exex basically admitted that the company has taken it to itself to prevent Trump winning in 2020.

  • Daud Hicks
    Daud Hicks 2 months ago +135

    Well, Project Veritas just confirmed it.

    • Daud Hicks
      Daud Hicks 2 months ago +14

      @kafula sinyinza Cruz said it best, you can't take what she said out of context, it was clear what she said, and supporting evidence is everywhere you look.

  • e causey
    e causey 2 months ago +1

    veritas videoSHOWS...the'FAIR"= WHATWE WANTYOU TOTHINK

  • Elvis Van
    Elvis Van 3 months ago +1

    _🌆6PM Jun 19 2019~_

  • Bugler55
    Bugler55 3 months ago

    @2:00 That's the stupidest thing I've ever heard. Often I'll be looking for a website or article which ISN'T popular or heavily linked, but my search terms are exact. Instead, it steers you over to the latest content aggregation machine with a similar sounding topic.

  • Juan Blancas
    Juan Blancas 3 months ago

    Ima Google this...

  • Liam Cullen
    Liam Cullen 4 months ago +1

    I don’t like this guy as much

  • S C
    S C 4 months ago +1

    This video is biased.

  • Ferintosh Farms Photography

    Ooooooooooh he said the thing.

  • UnknownPersonality
    UnknownPersonality 4 months ago +1

    Sometimes I question if Congress really should be the ones asking these questions, when they also just seem to be reacting like angry reactive users who don't even understand how complicated the platform is.

  • Felicity Ray Self
    Felicity Ray Self 5 months ago

    Of course Google is biassed.

  • branch
    branch 5 months ago

    actually a pretty impartial take on a typically-hyperpatiian subject

  • landy concepcion
    landy concepcion 5 months ago

    Google is not biased it's the people stop blaming a machine.

  • Carlos Aguiar
    Carlos Aguiar 5 months ago

    conservative / right Wing content = Hate Speech

  • Kathy McBride
    Kathy McBride 5 months ago

    you got an example of googles political bias firstly they showed antifa as victims then they rubbished two right of centra there puting females and black above the best football vologgers bbc systematically market blacks over whites and every other country on bbc football and they should seperate childrens stuff from adults another thing you want to look at the premier leauge tables its like a black dating site you both systematically worked in the intrests of feminists at the expence of white boys for two decades your disscusting

  • Capt Chemo
    Capt Chemo 5 months ago

    LOL I just noticed this was posted by the verge which is biased.

  • Jack Deman
    Jack Deman 5 months ago

    Yea, Give me a Good Reason WHY YOU Killed Google Plus...?

  • Ringo Nordstrom
    Ringo Nordstrom 5 months ago

    "Conservative news sites" -- that last comment was a contrivance, total lie.

  • Dennis Nelson
    Dennis Nelson 6 months ago +1

    10 s of millions of us know who and what you are. Make all the reasons you can find. But we no longer trust any of you. Time's up! Game's over!

  • Kevin Bradshaw
    Kevin Bradshaw 6 months ago

    Our stupidity and gullibility is biased, not Google.

  • oO battlechaser Oo
    oO battlechaser Oo 6 months ago

    Maybe there needs to be a conservative social media platform? Imagine how much money fb and twitter will lose when all the conservatives leave.

  • Rachel X.
    Rachel X. 7 months ago

    I don't want Google censoring or weighing results just because it's decided it's a lie or that I wouldn't like it, etc. I'LL be the judge of that! Google just needs to do its job and show honest results like we expect.

  • Night Shades
    Night Shades 7 months ago

    Usually don't like The Verge but you guys did some good here! :D
    Thanks for calling out Google.

  • puking emoji
    puking emoji 7 months ago +1

    Do they mean themselves

  • Amy amy
    Amy amy 7 months ago

    does block chain help to solve the biases within social media

  • Nanduri Bharrath
    Nanduri Bharrath 7 months ago +2

    Nothing much explained here, just information dumping

  • Snabbe_Fabbe
    Snabbe_Fabbe 7 months ago

    Does google personalize my search results based on my previous search history etc.? Is it like facebook in that sense?

  • 陈君
    陈君 7 months ago

    Google is biased. Just search Ralph Northam on TheXvid now. And you see TheXvid put on news feed to help separate Ralph from Dem. have you seen them do that to Trump or anyone on the RIGHT? Why is TheXvid acting like they are DemTube

  • Jay
    Jay 7 months ago

    Governments and high profile individuals can request Google to make certain searches a bit harder to appear. And Google does manipulate their search suggestions and results to cater to these requests. For example, if you type "Hillary clinton email" on google search, the autocomplete suggestion does not make any reference at all about her email scandal. But when you search "Hillary Clinton email" on other search engines like duckduckgo or start page, there will be myriads of autocomplete suggestions about her email scandal. So Google does engage in data manipulation and political censorship.

  • patrick jackson
    patrick jackson 8 months ago

    My opinion or well what we see in reality is that congress is full of a bunch of older people who may not understand technology but at the same time we do see how bias companies are. Look at amazon Alexa. Steven crowder did an episode asking Alexa questions and how she answered was biased based on what values the company holds whether it’s political or not. Political bias is worse with companies because whether it’s faults or not they will shove it down your throat.