Google’s bias problem is more complicated than you think

  • Published on Dec 11, 2018
  • Google CEO Sundar Pichai appeared before the House Judiciary Committee today and all that Congress wanted to talk about was bias. So how did bias in Google become such a controversial issue and what would a neutral Google really look like? Russell Brandom takes us through the big picture.
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  • Science & TechnologyScience & Technology

Comments • 713

  • The Verge
    The Verge  6 months ago +186

    Do you use a search engine other than Google?

    • Pat Murray
      Pat Murray 8 hours ago

      duck duck go

    • Tu Peor Pecedilla
      Tu Peor Pecedilla Day ago


    • James H
      James H 18 days ago +2

      Duckduckgo... Go to the play store get the app, allow the search bar widget, and get Google off your home screen. Your going to love it. Best switch ever.

    • Platypus Paws
      Platypus Paws Month ago

      I use Bing now. I respect Bill Gates and Microsoft more as a company. And the issue with Google/TheXvid is double standards in what is banned or give a penalty, as well as the idea that anything "offensive" to some groups only should be banned.
      I see them as Paternalistic manipulators of us as the Public and can't trust them anymore.
      They used to be my favorite large Company only a few years ago.

    • Platypus Paws
      Platypus Paws Month ago +1

      Yes, I try to avoid all Alphabet/Google/TheXvid products now.

  • Edwin M
    Edwin M 10 hours ago

    It's not about the one time I searched for something, it's about the hundreds of times myself and billions of others search for something. As well as the subtle tweaking of Google's algorithm to affect THEIR (and obviously your) desired outcome.

  • LagiNaLangAko23
    LagiNaLangAko23 15 hours ago

    I'd like to see how Verge would defend Google after that Google exex basically admitted that the company has taken it to itself to prevent Trump winning in 2020.

  • Daud Hicks
    Daud Hicks Day ago +6

    Well, Project Veritas just confirmed it.

    • im not your friend buddy
      im not your friend buddy 9 hours ago

      Project Veritas was founded by a conservative analyst and has been caught selectively editing footage that misrepresents original comments. not a great source for any information.

    • LagiNaLangAko23
      LagiNaLangAko23 15 hours ago +1

      LOL yeah. This didn't age well.

  • e causey
    e causey Day ago +1

    veritas videoSHOWS...the'FAIR"= WHATWE WANTYOU TOTHINK

  • Elvis Van
    Elvis Van 7 days ago +1

    _🌆6PM Jun 19 2019~_

  • Bugler55
    Bugler55 11 days ago

    @2:00 That's the stupidest thing I've ever heard. Often I'll be looking for a website or article which ISN'T popular or heavily linked, but my search terms are exact. Instead, it steers you over to the latest content aggregation machine with a similar sounding topic.

  • Juan Blancas
    Juan Blancas 22 days ago

    Ima Google this...

  • Liam Cullen
    Liam Cullen Month ago +1

    I don’t like this guy as much

  • S C
    S C Month ago +1

    This video is biased.

  • Ferintosh Farms Photography

    Ooooooooooh he said the thing.

  • UnknownPersonality
    UnknownPersonality 2 months ago +1

    Sometimes I question if Congress really should be the ones asking these questions, when they also just seem to be reacting like angry reactive users who don't even understand how complicated the platform is.

  • Felicity Ray Self
    Felicity Ray Self 2 months ago

    Of course Google is biassed.

  • branch
    branch 2 months ago

    actually a pretty impartial take on a typically-hyperpatiian subject

  • landy concepcion
    landy concepcion 2 months ago

    Google is not biased it's the people stop blaming a machine.

  • Carlos Aguiar
    Carlos Aguiar 2 months ago

    conservative / right Wing content = Hate Speech

  • Kathy McBride
    Kathy McBride 2 months ago

    you got an example of googles political bias firstly they showed antifa as victims then they rubbished two right of centra there puting females and black above the best football vologgers bbc systematically market blacks over whites and every other country on bbc football and they should seperate childrens stuff from adults another thing you want to look at the premier leauge tables its like a black dating site you both systematically worked in the intrests of feminists at the expence of white boys for two decades your disscusting

  • Capt Chemo
    Capt Chemo 2 months ago

    LOL I just noticed this was posted by the verge which is biased.

  • Jack Deman
    Jack Deman 2 months ago

    Yea, Give me a Good Reason WHY YOU Killed Google Plus...?

  • Ringo Nordstrom
    Ringo Nordstrom 3 months ago

    "Conservative news sites" -- that last comment was a contrivance, total lie.

  • Dennis Nelson
    Dennis Nelson 3 months ago +1

    10 s of millions of us know who and what you are. Make all the reasons you can find. But we no longer trust any of you. Time's up! Game's over!

  • Kevin Bradshaw
    Kevin Bradshaw 3 months ago

    Our stupidity and gullibility is biased, not Google.

  • oO battlechaser Oo
    oO battlechaser Oo 3 months ago

    Maybe there needs to be a conservative social media platform? Imagine how much money fb and twitter will lose when all the conservatives leave.

  • Rachel X.
    Rachel X. 4 months ago

    I don't want Google censoring or weighing results just because it's decided it's a lie or that I wouldn't like it, etc. I'LL be the judge of that! Google just needs to do its job and show honest results like we expect.

  • Martin Tenuo
    Martin Tenuo 4 months ago

    Usually don't like The Verge but you guys did some good here! :D
    Thanks for calling out Google.

  • puking emoji
    puking emoji 4 months ago +1

    Do they mean themselves

  • Amy amy
    Amy amy 4 months ago

    does block chain help to solve the biases within social media

  • Nanduri Bharrath
    Nanduri Bharrath 4 months ago +1

    Nothing much explained here, just information dumping

  • Snabbe_Fabbe
    Snabbe_Fabbe 4 months ago

    Does google personalize my search results based on my previous search history etc.? Is it like facebook in that sense?

  • Jun Chen
    Jun Chen 4 months ago

    Google is biased. Just search Ralph Northam on TheXvid now. And you see TheXvid put on news feed to help separate Ralph from Dem. have you seen them do that to Trump or anyone on the RIGHT? Why is TheXvid acting like they are DemTube

  • Jay
    Jay 4 months ago

    Governments and high profile individuals can request Google to make certain searches a bit harder to appear. And Google does manipulate their search suggestions and results to cater to these requests. For example, if you type "Hillary clinton email" on google search, the autocomplete suggestion does not make any reference at all about her email scandal. But when you search "Hillary Clinton email" on other search engines like duckduckgo or start page, there will be myriads of autocomplete suggestions about her email scandal. So Google does engage in data manipulation and political censorship.

  • patrick jackson
    patrick jackson 5 months ago

    My opinion or well what we see in reality is that congress is full of a bunch of older people who may not understand technology but at the same time we do see how bias companies are. Look at amazon Alexa. Steven crowder did an episode asking Alexa questions and how she answered was biased based on what values the company holds whether it’s political or not. Political bias is worse with companies because whether it’s faults or not they will shove it down your throat.

  • Spam Mail
    Spam Mail 5 months ago +4

    There is a simple solution. Open-sourcing the algorithm. It just won’t ever happen, because even we, the users are so bound to these companies, that we won’t stand up for it. Obviously there is no way to not be biased, therefore we need full transparency! We need to exactly know what is being promoted and hidden through these algorithms. This needs to be a basic right in a modern democratic society.

  • R M
    R M 5 months ago

    3:37 lol at crowd

  • Luke Page
    Luke Page 5 months ago

    To be fair Congress are idiots, have you seen the questions they asked?

  • 5 months ago

    host approved!

  • Carlos Martinez
    Carlos Martinez 5 months ago

    You have no idea how a ML algorithm works

    LUIS CALLEJO 5 months ago

    Cool notch on the head

  • Henry Chen
    Henry Chen 5 months ago

    Stop shaking your head

  • Veronica Doniel
    Veronica Doniel 5 months ago

    The fact these powerful people have no qualms about lieing to the world is disturbing.

  • Haruglory131
    Haruglory131 5 months ago

    That long sleeve button up just looks so uncomfortable on ya

  • sanzae rocks
    sanzae rocks 5 months ago

    It is BIAS.

  • eCoz Pwnr
    eCoz Pwnr 5 months ago

    People are biased....

  • Tom
    Tom 5 months ago

    No doubt they’re biased. Not even biased, but super biased.

  • Ryan Anetsberger
    Ryan Anetsberger 5 months ago

    What does this have to do with Disney changing Netflix? You just talked about how we’re gonna pay more

  • Bacall McElroy
    Bacall McElroy 5 months ago

    moderating harassment and hate speech isn’t bias.

  • Lynkonn 208
    Lynkonn 208 5 months ago +3

    The verge is critisizing google for bias...


  • Mikey
    Mikey 5 months ago

    Shirts a bit tight

  • joshua hoppe
    joshua hoppe 5 months ago +2

    Google is bias, very anti-Republican, anti-free speech.

    • joshua hoppe
      joshua hoppe 5 months ago

      @Bodhisattwa Mondal No, it easy to see. Proof you use your own bias to assume I support trump. I support anyone who is in the white house even if I don't support there political views, all I hope is they make good decisions an keep improving society as a whole.

    • Bodhisattwa Mondal
      Bodhisattwa Mondal 5 months ago

      U a trumptard?

  • Edward Estillore
    Edward Estillore 6 months ago

    Is it just me or does it look like that he has a notch?

  • Canadian Man
    Canadian Man 6 months ago

    As an old schooled programmer who programmed in Assembler amongst a ton of other languages, I can tell you that Search Engines are simply programs that look for keywords called Meta tags, they can be programmed to be biased , the only way to be sure is to take their source code, compile it, then analyze the source program to see if bias exists.

  • Ace Lucero
    Ace Lucero 6 months ago +3

    The only news I get in my feed is far left news.

    KEY O BEATS 6 months ago

    The big tech companies are very biased their mostly LIBERALS, their. Censoring conservatives speech for so called hate speech. They are going use that as a Pretext to censor everyone who oppose their even liberals. They trying make the internet like tv , filter water down information when finally get to the individual. We have multi billionaire
    Dictating what hate speech to regular people , nothing can go wrong

  • Alan Coman
    Alan Coman 6 months ago +2

    Firing James D'Amore did it for me. YT is the only Google thing I use except for some Google stuff for work. DuckDuckGo baby - just as good as Google and they don't track you.

  • satyam chouhan
    satyam chouhan 6 months ago

    hey man actually u r biased ...
    u r actually saying biased is not biased😂😂😂

  • Joe Smith
    Joe Smith 6 months ago

    This video was a dud at the end. Pointless.

  • Legenden
    Legenden 6 months ago

    When a biased company talks about bias it sounds like this.

  • parth mache
    parth mache 6 months ago

    Verge should stick only to tech reviews they should not go technical or political. It is not a thing for reviwevers its way above thier intellectual level.

  • Acrimonious Mirth
    Acrimonious Mirth 6 months ago

    I’m sorry, I can’t stop laughing. You look like Harry Potter and Dobby has a secret love child and I know it’s mean but I just can’t help seeing it xD

  • Q R
    Q R 6 months ago

    You are the most hypocritical company out here and you are trying to downplay this problem

  • Patricio Fernandez Ayats


  • NR
    NR 6 months ago

    What happens when you get Grima Wormtongue to obfuscate for long enough so people think Silicon Valleys blacklisting of conservatives is not bias.

  • Shuhao Lu
    Shuhao Lu 6 months ago

    Just use duckduckgo

  • TC IronBear
    TC IronBear 6 months ago

    "Reality has a well-known liberal bias" - Stephen Cobert

  • Alex Glod
    Alex Glod 6 months ago

    dislike just for the guy's smirky attitude

  • juan santiago
    juan santiago 6 months ago +4

    This video itself is bias. Why don't you mention bias towards terorrist attacks in Google , whenever stuff like this happens the top things that appear in your feed is " van crashes into crowd" instead of calling it a terror attack whereas something related to the "right wing" would've immediately pointed out.

    • TaviCaptures
      TaviCaptures Month ago

      juan santiago it’s a bias based on you. Your searches and clicks result in what results you get.

  • YouEnglish
    YouEnglish 6 months ago

    I understand they need to improve the algorithm, but people also need to distill the information too. Clicking blindly on one link and going with it is just too naive in my opinion. We need to get better at searching too.

  • Mithu Ghosh
    Mithu Ghosh 6 months ago

    After this we will see apple facing Congress because they only make phones of high cost and not all people can afford it...oh god!

  • DunnickFayuro
    DunnickFayuro 6 months ago

    Well, the world is biased. Everyone has biases. Something unbiased can not be made by humans.

  • HAQx . org
    HAQx . org 6 months ago

    Junk video.

  • Dave Bashford
    Dave Bashford 6 months ago

    You completely ignored blatant manipulation such as the results of a search for "american inventors".

  • Rick Mille
    Rick Mille 6 months ago +1

    This entire video is bullshit. Google’s algorithm pushes results that have the most views to the top so if a lot of people prefer to get their answers from infowars, then infowars will be at the top. There is no bias.

  • MauM / Mauro Miceli Consigli

    I'm considering unsubscribing The Verge because of being owned by Vox

  • Hamza -_-
    Hamza -_- 6 months ago +1

    Clicked on the video only for ironic comments....

  • Bowen Bai
    Bowen Bai 6 months ago


  • will a
    will a 6 months ago

    "We expect Google to know the difference" No we should expect people to read that article or webpage and then make a judgement and not to just get their news from headlines.

  • will a
    will a 6 months ago

    Google is biased, they fund the Democratic party millions every year.
    The reason why the Verge is defending this is cause their parent company VOX has managed to gain the system.

  • Wahyu Setiawan
    Wahyu Setiawan 6 months ago

    Are seriously saying all of that The Verge?

  • colonel 100
    colonel 100 6 months ago

    No one forces you to use Google 😉
    But yet the people complaining in the comments still have their Google accounts

  • Joseph Allen
    Joseph Allen 6 months ago

    Bottom line, representatives are biased (and not very smart)

  • Yung Berno
    Yung Berno 6 months ago +11

    I just stopped by to dislike

  • Music Lover
    Music Lover 6 months ago

    Everything and everyone is biased and trying to control bias and information is useless and unfair to free speech.

  • Russian Troll
    Russian Troll 6 months ago

    5:04 LOL this man is brilliant. He says, f you Republicans, if I complain too then your complaints don't mean as much.

  • Ahtemarul Hasan Rokon
    Ahtemarul Hasan Rokon 6 months ago

    thank you verge ... berry kool

  • Red
    Red 6 months ago

    Nice straw man argument. 👌

  • Cyz kumar
    Cyz kumar 6 months ago

    Politics will not understand internet things 😆😆

  • Yasin Abir
    Yasin Abir 6 months ago

    i never liked the guy.
    this verge guy

  • Paras Arya
    Paras Arya 6 months ago

    I am still trying to figure out how did Google recommended me this TheXvid video?

  • Andy Brice
    Andy Brice 6 months ago

    I think a search engine should be democratic, based (as far as possible) on the popularity of content.
    If Google wants to add features such as fact-checking news sources, or debunking conspiracy theories, they can do that, but they should be transparent about it, by labelling them as such on the search results, just like they label ads.
    If they want to curate results based on moral judgments, that's their prerogative, but they should be transparent about it.

  • GamingTV
    GamingTV 6 months ago

    google doesn't have a biased problem, it has a feminist problem

  • Jeremy Pace
    Jeremy Pace 6 months ago

    Just do your research pull up two or three of the most popular internet search websites and compare them that's all you need to do.

  • Blesson Kuriakose
    Blesson Kuriakose 6 months ago +1

    I just realized. Google is just a big fancy reaction channel! lol that's gr8

  • I am THE ZUCC
    I am THE ZUCC 6 months ago

    Conclusion: bias seems different to everyone and thus there's no bias at all, bullcrap

    • Mandy Mace
      Mandy Mace 6 months ago

      everything is biased and yes we can all look at the same thing and come to a different conclusion as to weather or not said thing is actually biased.

  • Tony Seo
    Tony Seo 6 months ago

    Great job! Important topic. Well reported

  • Ky Fisher
    Ky Fisher 6 months ago

    you're not bias if you agree with my views.

  • Novide
    Novide 6 months ago

    Dude WTF?

  • LevarCW
    LevarCW 6 months ago +3

    censoring racist hate speech is not the same as bias.

    • Felicity Ray Self
      Felicity Ray Self 2 months ago +1

      Who says it's either "racist"or so called"hate" speech? I don't think much of what is called those two things actually is those two things.

  • emilucathi
    emilucathi 6 months ago

    It is not Google that is bias. America's politics are.

  • Rob Lewis
    Rob Lewis 6 months ago +1

    That was great! Could you run for Congress please

  • altgenesis
    altgenesis 6 months ago

    You haven't tackled anyting. No useful information.