44 Club: How to Handle a Crisis - Iceland Crisis Campaign

  • Published on Sep 24, 2013
  • George Bryant, Founding Partner, The Brooklyn Brothers discussed the Inspired by Iceland' campaign which helped to get Iceland's tourism back on track after the Eyjafjallajökulll volcano erupted in April 2010. Here is the campaign video, a real-life case study where a crisis was spun around to positively promote tourism.

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