Big Little Lies: Instagram’s Sponsored Content Problem | Full Frontal on TBS

  • Published on Oct 31, 2019
  • First came the endless scroll of content, then came the ads. What happens when thousands of influencers are paid to promote so many products that even regulators can’t keep up with the Kardashians?
    Watch Full Frontal with Samantha Bee all new Wednesdays at 10:30/ 9:30c on TBS!
    Follow Full Frontal with Samantha Bee:
    Twitter: FullFrontalSamB
    Facebook: fullfrontalsamb/
    Instagram: fullfrontalsamb
  • EntertainmentEntertainment

Comments • 377

  • Good Wolf
    Good Wolf 19 days ago

    At least BooTea is aptly named. Boo that tea!

  • jamie melvill4
    jamie melvill4 22 days ago

    Bee is right on. More women need to watch this... c'mon girls, stop acting like Trumpers, you're so much better than that!

  • Peter Hedlöf
    Peter Hedlöf 22 days ago

    Good question does People really want to hear & see THE truth as it is ??? Everybody use filters,Photoshops everywere. Attraction & repulsion works 24/7. Deep inside our Brains we have feelings that has to be locked away from THE outside world to hear or see. Most of THE time commun Sense regulate that but sometimes you just need THE best Photoshop,filters THE world has to offer to survive.

  • Sigma Geranimo
    Sigma Geranimo 23 days ago +1

    All the social pictures on the net, look like they have better life than the rest of us. many of them is fake.

  • OhPlease a
    OhPlease a 23 days ago

    Ehm, the whole instagram as its parent company facebook is one fake media. The pictures in most accounts are highly photo shopped, some even are different persons. Than suddenly everyone is surprise that they advertise fake stuff ? Ehm it is going for years on youtube. Fake universities from koch brothers are trying to insert fake science into the platform.

  • bloodraven432
    bloodraven432 24 days ago

    This is why I'm glad I never really got into Facebook or Instagram. Sure I'll never really know which famous celebrity is cheating on who but I don't have to worry about being tricked into taking medication that'll give me super diarrhea.

  • Battle5star
    Battle5star 24 days ago

    I thought people of Fox ilk hate government regulations.

  • Liquid
    Liquid 27 days ago +1

    Dear Sam, you and your team rule all!!
    At least you can still do news instead of cheery, late-nite comity.

  • WeezaY5000
    WeezaY5000 28 days ago

    So remember kids in the internet, assume everything is a lie. Go forth with that assumption and don't use any sponsored content until you can prove otherwise. "It is difficult to get a man to understand something when his salary depends upon his not understanding it." Upton Sinclair

  • VanDaysha taylor
    VanDaysha taylor 29 days ago +1

    “Like hardcore diarrhea and / or pregnant” lol I can’t

  • opeyemi uthman
    opeyemi uthman 29 days ago

    Seem like women problem from the beginning to the end of the video

  • JenniLooHoo S
    JenniLooHoo S 29 days ago

    I totally trust this ad, with a guy with a Russian accent to tell me how the free press across the globe constantly lies to us and spins the facts and how The Epoch Times doesn't spin any of the information biased in favor of any side (conservative far right talking points, pseudoscience or blatant pro-Trump propaganda). Let's give them our $$$ to tell us what to believe!

  • MrSumima
    MrSumima Month ago

    1:34 Sharkanado 7: My Jaws are Up Here

  • ACIDesignsUY
    ACIDesignsUY Month ago

    Well you know in a little developing country like Uruguay, pharmaceutical corporations are not allow to promote ALL drugs on media, you may do it with things like aspirins but never for something that requires a Doctors written prescription

  • Terry Quesenberry
    Terry Quesenberry Month ago +1

    Nice thigh gap Samantha!

  • Katie Musser
    Katie Musser Month ago

    Women tearing down other women. This is disgusting.

  • Carl Devon
    Carl Devon Month ago

    All you are is a sum of money to them. They don't care if you live or die..all they want is cash. Like you, huh?

  • Carl Devon
    Carl Devon Month ago


  • AlcideIzMine
    AlcideIzMine Month ago

    It's not just Instagram. I see undisclosed sponsored content on TheXvid and even Twitter.
    One of the reasons I stopped watching reviews from Nikkitutorials was that I couldn't trust anything she raved about.
    Finding honest reviews is rough. Don't even get me started on astro-turfing 😬

  • Chas Stone
    Chas Stone Month ago

    Sorry your paralyzed half your right side. Now your battery inside u is dead and the re surgery to move hf 10 wire paralyzed u if not the battery de charged inside your spine burning t9 t10 area and now your a dead zombie burning half alive yet burning neuro all over while your dissed off and left to die with no attorneys to help u

  • BrutikusMaximus
    BrutikusMaximus Month ago

    You can sue them and fb

  • Honest Opinion
    Honest Opinion Month ago

    Idiots are the ones who follow an ignorant influencer.

  • namzarf
    namzarf Month ago +1

    Ask your doctor is medical advice in a television commercial is right for you.

  • mikea hiooi
    mikea hiooi Month ago

    To anyone who buys a product because they saw an influencer promoting it without a second thought, 3:48

  • Colstah
    Colstah Month ago

    I'm not saying it but can't help feeling sheeple who blindly follow 'celebrity' posts get what they deserve....

  • Jotta H.
    Jotta H. Month ago

    There is no bottom too deep for the pharma companies to sink to...

  • xoobo vola
    xoobo vola Month ago

    Start sung the influencers, that will change their attitude.

    • mikea hiooi
      mikea hiooi Month ago

      Has she promoted a xenophobic conspiracy theory, and new cold war against Russia? 'Cause sometimes I feel like your show should come with a warning...

  • Nunya Business
    Nunya Business Month ago +1

    Sad to say, but at this point, it's time for social media platforms to be regulated in the same way as television. Shamefully collecting ad money without regulation is no longer appropriate with the way Facebook and Instagram operate. Kudos to Twitter for ceasing political ads.

  • Tim Boyle
    Tim Boyle Month ago

    Another good reason to not be on social media.

  • alida flus
    alida flus Month ago

    I love Sam, she always makes me laugh. That last line though, gave me the muttley's...

    • xoobo vola
      xoobo vola Month ago

      If Trumpstein doesn't call off his dogs of civil war 'preemptively' to his impeachment, then then constitutes domestic terrorism, and he should go directly to Rikers Island witho

  • Jeff Campbell
    Jeff Campbell Month ago

    We won't need Big Brother as in 1984: We have Facebook / Instagram / Twitter.

  • Crushi .Music, Art & Love.

    🧡 💛 💚 💙 💜 🖤 C R U S H I

  • yroohj gouy
    yroohj gouy Month ago

    So. Alex Jones like scams. Lack of oversite and can post whatever. Isn't Insta owned by FB? Zuckerberg has proved he is not super commited to fact checking

    • alida flus
      alida flus Month ago

      Easy. Instagram has to randomly show a notice in every feed that sponsored content isn’t endorsed by the mandated oversight organisation unless it has a specific certified

  • GorillaGuerilla
    GorillaGuerilla Month ago

    Detox'ers should start with detoxing their brains from the ridicoulus idea of detoxing!!!

  • Ricardo Ayala
    Ricardo Ayala Month ago

    Oh NOW FOW is worried about the lack of regulation

  • Kayti Owl
    Kayti Owl Month ago +1

    If you don't agree with social media close your account, and call your friends. When I left Facebook I had phonecalls from people I hadn't talked to In ten years. We think social media brings us closer together ,but I beg to differ. We ARE the product , so we can choose to leave these companies. Which is the last thing social media companies want. Think about that and good luck.

  • G K
    G K Month ago


  • Cool Cat
    Cool Cat Month ago

    This lady is John Oliver with a blonde wig and just as annoying

    • Digital Daydreams
      Digital Daydreams Month ago +1

      I don't find either of them annoying.
      Are you upset because you think Instagram celebrities are reliable sources of medical advice? I hope not...

  • Shauka Hodan
    Shauka Hodan Month ago

    as a valid credentials to be taken seriously on just about anything

  • Asexual Bellatrix
    Asexual Bellatrix Month ago

    Speaking of Instagram, this is also on my mind these days: "They remove nudity within hours, but leave suicide post for nearly two years. It's not OK, Instagram"

  • Asexual Bellatrix
    Asexual Bellatrix Month ago +1

    I’m not here to gloat over my own country - I’d just like to share that we’ve recently (october) passed an influencer law with ethical guidelines regarding body image on social media. That’s a start, at least. No more "buy these implants and be perfect like me", or "drink this (dangerous) shake and become skinny (and sick)". Great to know that kids no longer will receive "discounts" on cosmetic surgery and botox from skin clinics. The IG world is insane! :O

    • Asexual Bellatrix
      Asexual Bellatrix Month ago +1

      @Shauka Hodan Oh, my brain is excellent, thank you very much. :) It’s the kids I’m worried about, and vulnerable adults. By the way; Where are you from Shauka? I find your attitude unnecessarily aggressive and lacking of empathy, and wonder if that’s a result of the culture you’re in, or if you’re just having a sassy day? Or maybe you’re 8?

    • Shauka Hodan
      Shauka Hodan Month ago

      There is an excellent free filter available to sort through true and false advertising. It’s called YOUR BRAIN.

  • Another WorldView Is Possible

    Unless Cindy Crawford has joined the Neera Tanden and $hillary-connected smear campaigns against Tulsi Gabbard and Bernie Sanders, Samantha... She IS better than you.
    Has she promoted a xenophobic conspiracy theory, and new cold war against Russia? 'Cause sometimes I feel like your show should come with a warning...

  • Leopard Bra Brado
    Leopard Bra Brado Month ago +1

    thoughts, homicidal thoughts, orange skin, sudden weight gain, loss of appetite, loss of hair, loss of hearing, loss of teeth, and Narcissistic Personality Disorder).

  • Jacob Zondag
    Jacob Zondag Month ago

    Web 2.0: "Plug me in and lose my brain."

  • gladtravis
    gladtravis Month ago +7

    America: the country that genuinely loves God, and that God is called Money

  • True Tech
    True Tech Month ago

    If Trumpstein doesn't call off his dogs of civil war 'preemptively' to his impeachment, then then constitutes domestic terrorism, and he should go directly to Rikers Island without collecting 200 million dollars, without passing GO! His entire real estate mafia portfolio should be seized, to help end homelessness and starvation.
    Bullets dont produce afterlives.

    • Leopard Bra Brado
      Leopard Bra Brado Month ago

      Instagram is pure idiot culture never had an profile the Instagram models are fake and are nothing even close to real their faces and bodies are completely fake and so are th

  • Gray Catbird
    Gray Catbird Month ago

    7:09 of course the post has 69 likes.

  • Gray Catbird
    Gray Catbird Month ago

    Social media is the ultimate psychology hacking tool. It exploits to its full potential our tendency to trust people we "know" over even the most competent sources.

  • samanjj
    samanjj Month ago

    Easy. Instagram has to randomly show a notice in every feed that sponsored content isn’t endorsed by the mandated oversight organisation unless it has a specific certified symbol.

  • A. Westenholz
    A. Westenholz Month ago

    I find it absurd that medical ads allowed in the first place. It is really weird when you think about it. Why should there be medical ads on TV, and especially by some paid celeb (or whatever) just trying to sell you the idea that "oh your life will be great if you only buy this product!". Like it does with any other product it is trying to sell. But with medicine it SHOULD'T be like that. You shouldn't be making a choice, or running to your doctor all hyped up because you bought into some marketing hype about how something could help fix your life. That should be for a doctor to determine who knows your medical history, your issues, any issues with that medication that the company may not want to advertise, and how they would all work out together. Of course, it would even be better if pharma wasn't also at the same time pushing doctors to push their products rather than their patients interests. Too much greed all around at the patients' expense just to sell medications. None of it should be allowed or tolerated by anyone.
    And anyone who falls for a celeb selling them a product should ask themselves why. Seriously. At least try to check up on it with some reputable source, and what else may be found to see if there have been problems that should worry you. This is just the modern version of snake oil salesmen coming to a town and promising all sorts of cures for their product.

  • Bradley James
    Bradley James Month ago

    lol @ dog pervert.

  • Ailsa Ni
    Ailsa Ni Month ago

    Anyone who is influenced by an influencer deserves the consequences.

  • Tramaine Terrance
    Tramaine Terrance Month ago

    Donnie : [to his mother] How's it feel to have a wacko for a son?
    Rose Darko : It feels wonderful.
    - Donnie Darko (2001)

  • Derek McCumber
    Derek McCumber Month ago

    Social Media Influencers: the modern scumbag job to replace Telemarketers.

  • Derek McCumber
    Derek McCumber Month ago +3

    Q: How do I know that someone on Instagram is unqualified to give medical, legal, political, or life advice?
    A: They're on Instagram.

  • seichi _
    seichi _ Month ago

    Who’s this new kid on the block

  • Good Comment Man
    Good Comment Man Month ago +1

    There is an excellent free filter available to sort through true and false advertising. It’s called YOUR BRAIN.

  • Yes I’m Blessed
    Yes I’m Blessed Month ago

    Ooooooo, you're coming up on one million subscribers! Not that you shouldn't have like many millions by now. You bring out big time scandals that nobody is talking about.

  • Full Frontal with Samantha Bee

    What’s one #sponcon you’ve seen that still haunts you to this day?

  • Michael Dryden
    Michael Dryden Month ago +1

    Advertising medication directly to consumers should be illegal. You know, like it used to be.