Sainsbury's christmas advert 2014

  • Published on Nov 12, 2014
  • Presenting the new Sainsbury’s Christmas advert. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago.
    This year’s Christmas ad from Sainsbury’s - Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts - and even playing football together.
    The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit our armed forces and their families, past and present.
    To watch a short film of the story behind our Christmas ad:
    To watch the making of our Christmas ad:
    To find out more about the ad: www.inspiration.sainsburys-live-well-for­
    The chocolate bar is available while stocks last. Subject to availability. Excludes online.
    The Royal British Legion. Registered Charity No. 219279

Comments • 607

  • DattaRinge
    DattaRinge 5 months ago +1

    IRL german soldiers wаs first.

  • John Arbuckle
    John Arbuckle Year ago

    What is song at 2:10

  • Ray Jennings
    Ray Jennings Year ago

    This is one of those ads that you either love or you hate. It's difficult to give it a 'dislike' because of the sentiment that comes across but it is equally difficult to give it a 'like' because of all the death and suffering surrounding the story.

  • spencer smith
    spencer smith Year ago

    best christmas advert ever,absolute tear jerker,captures the humanity amongst the horrors of war.

  • aSif G
    aSif G Year ago

    Wish they both would have realized they are the same instead they was played by warmongers and zionists. RIP

  • Christopher Cook
    Christopher Cook Year ago

    When you’re sad and realise the piano melody is from True Grit by Carter Burrell. 😂

  • Mintybadger 123
    Mintybadger 123 Year ago

    It’s heart breaking that they had to go back to killing each other

  • Bakewell
    Bakewell Year ago

    As a ps. this is THE best EVER Christmas advert...EVER

  • Bakewell
    Bakewell Year ago

    Still cry over this beautiful advert, so love the love shown by both sides for each other,...we are leaving the EU NEVER the people

  • twatassification
    twatassification Year ago

    I could watch this video twice a day for the rest of my life.

  • paul morrison
    paul morrison Year ago

    Both sides advanced further during one Christmas piss-up than they managed in the next two and a half years of war!
    Cpt A.. Blackadder

  • Lyrics to songs
    Lyrics to songs Year ago

    Best Christmas advert EVER

  • Robert O'Neill
    Robert O'Neill Year ago

    god damn it sainsbury's, i'm not equipped for this on a tuesday

  • murei-tomo
    murei-tomo 2 years ago

    the only ad to make me cry

  • Desmond Whitby
    Desmond Whitby 2 years ago

    Im learning about war this is so emotinal

  • On the Lamb
    On the Lamb 2 years ago

    No More Brother Wars.

  • tash yt
    tash yt 2 years ago

    I’ll never not love this

  • Leon
    Leon 2 years ago

    That was someone else's war,not theirs....

  • OI BOI
    OI BOI 2 years ago

    Everyone will remember

  • death to my haters
    death to my haters 2 years ago


  • Lady Lynx
    Lady Lynx 2 years ago

    My history teacher tought us that this really happened (except that in the next morning they killed each other). I wonder if this is true or if she just saw that video. Btw, I'm brazillian, so yeah, I don't know much about Europe.

  • amberredhead
    amberredhead 2 years ago

    I’m literally crying this is so precious

  • JMD Productions
    JMD Productions 2 years ago

    Nothing restores my faith in humanity more than seeing two natural Enemies befriending one another

  • Duglife
    Duglife 2 years ago

    I've watched this every year since 2014, and it still gives me the chills.

  • Focu5HD
    Focu5HD 2 years ago

    This is a true Christmas Both side didn't want to fight they just met and had a great Christmas then some brick fire his gun and war back on

  • thiago ribeiro
    thiago ribeiro 2 years ago

    The best Christmas ad ever...

  • Walo the Alpaca
    Walo the Alpaca 2 years ago

    i feel holy. ty abraham

  • Andy R
    Andy R 2 years ago

    Must have been quite a hard decision to make, the making of this advert... Sainsbury are Jewish. Fair play to them

  • mark hanley
    mark hanley 2 years ago

    The true meaning of Christmas.We're fools to make war on our brothers in arms.

  • Jack Sham
    Jack Sham 2 years ago

    So touching

  • Binx Raven
    Binx Raven 2 years ago

    Still love it to this day so touching almost Christmas 2017 I'm crying 😢😢😢

  • Ed Kahler
    Ed Kahler 2 years ago +1

    Oy vey!!!! Shut it down!!! Not enough diversity!!!

  • Syrup
    Syrup 2 years ago +1

    Finally a christmas advert which isn't anti-white

  • TroubleMcTrouble
    TroubleMcTrouble 2 years ago

    I'm a history addict, I've studied warfare over centuries in different countries - thr first world war was the worst of the lot though because it wasn't about freedom, or saving a race of people being wiped out by genocide for their religion, it wasn't about justice......WW1 was just the vanity of leaders and the bloodlust of generals. Power hungry individuals that never set foot on any of the battlefields and saw the men they sent to death as just cannon fodder to their own narcissistic vanity. I cried buckets when I saw this ad and I still do. See, I had 6 great uncles fight in WW1, only 1 came home and he was badly affected by mustard gas. Perhaps if the soldiers, especially those who were for this Christmas Day miracle as so many saw it, had been asked I'm sure THEY would've called it off and my nana wouldn't have had to lose 5 brothers; 2 at Ypres, 3 at the Somme.

  • kirrin gellatly
    kirrin gellatly 2 years ago

    Doesn't matter what year it is, in my opinion this will always be the best christmans advert made.

  • LaddyD123
    LaddyD123 2 years ago

    Omg it’s 2017 and my friend just showed this to me and I’m legit crying cuz I never saw this advert before

  • Following fiona
    Following fiona 2 years ago

    My favourite Christmas advert makes me cry every time

  • NoobKiller Roof
    NoobKiller Roof 2 years ago

    No more brother wars

  • The Twinnies
    The Twinnies 2 years ago

    Rewatching this because no Christmas advert will ever be as good as this one!!

  • Meganxx X
    Meganxx X 2 years ago

    Love this so much

  • Flozy
    Flozy 2 years ago

    so emotional because im learning ww1 at school and its just so emotional

  • Ben Davis
    Ben Davis 2 years ago

    I love this ad even though its not my favourite, its still great!!

  • J.A. Stafford
    J.A. Stafford 2 years ago

    And which side was God on?

  • wardio4
    wardio4 2 years ago

    back in the day when Christmas ads were good

  • Hurricane Tortilla
    Hurricane Tortilla 2 years ago

    Hands down the best Christmas advert of all time xx

  • Solomon Gumede
    Solomon Gumede 2 years ago

    this will forever be the best and most touching advert ever. makes me cry every time

  • AnxiousLittleWeeb
    AnxiousLittleWeeb 2 years ago

    This truly showed that those poor boys didn't want to fight. They just wanted to be boys and men who have friends and family's.
    Les we forget

  • Gael na hÉireann
    Gael na hÉireann 2 years ago

    This ad holds a very deep and profound message. We Europeans have fought and killed each other for thousands of years, often giving up the lives of our best men for the selfish, personal interests of the elite. All along, we never realised that we were brothers, misled into murdering one another. It's time for all Europeans to stand as the family we are, bound by blood and soil, and defend our beautiful continent from the immense threats it faces in this present day, both inside and out.

  • Shai Hulud
    Shai Hulud 2 years ago

    No more brother wars.

  • Eden Sanden
    Eden Sanden 2 years ago

    The OG christmas advert

  • Dennis Moore
    Dennis Moore 2 years ago

    One of the greatest short ‘films’ ever created even if it is a commerical

  • Diaz Marché
    Diaz Marché 2 years ago

    The fact that sainsbury's kicked John Lewis' arse in 2014.

  • MrLJdude95
    MrLJdude95 2 years ago

    Does anyone know what music they used during the football match?
    Struggling to remember.

  • Ruhina Shaikh
    Ruhina Shaikh 2 years ago

    This actually happened, during Christmas we played football with the opposing country, how sweet :")

  • David Russell
    David Russell 2 years ago +2

    Amazing how in just three years the adverts from the supermarkets have deteriorated. Now they all promote racial suicide.

  • Enter Valhala
    Enter Valhala 2 years ago

    Better than any advert this year that just tries to advertise black men and white woman relationships instead of actually being focused on Christmas, Christianity, Jesus and so on.

    • TheIcelandicPrincess
      TheIcelandicPrincess 2 years ago

      Jesus never advocated for racism, neither did Kit Harrington so you can take your backward disgusting opinions and shove it up your ass.

  • Anonymous
    Anonymous 2 years ago

    Prefer this version of the ad. My favourite all time. Music alone makes me wanna cry..

  • Kerrie Smith
    Kerrie Smith 2 years ago

    This was amzimg as well

  • Tracie Beards
    Tracie Beards 2 years ago

    this advert really makes you think it made me cry

  • Rich 91
    Rich 91 2 years ago

    imagine if he looked in his pocket and found a nectar card