YouTube: Manufacturing Authenticity (For Fun and Profit!)

Comments • 4 758

  • ContraPoints
    ContraPoints 12 days ago +5624


    • Nathan Yetton
      Nathan Yetton 2 days ago

      This (really well executed eat) made me think of your most recent video, which I took as an essay on authenticity as much as anything else. Thanks for the perspectives!!

    • JobbyBandit
      JobbyBandit 7 days ago

      fucking love you contra

    • JobbyBandit
      JobbyBandit 7 days ago

      fucking love you contra

    • claymoreth
      claymoreth 8 days ago

      Hey it's James. I saw that you were on a Stephen King binge lately.

    • Mr. W
      Mr. W 8 days ago

      I look at ContraPoints and all I can think is, “Miss Vanjie...Miss Vanjie...

      Miss Vanjie.”

  • Rohith Kumar
    Rohith Kumar 3 hours ago

    Linus tech tips did it first when linus did off screen screw jokes in ncix, like 3 4 years ago. When he left ncix and had to do videos for them, No one has did that before in youtube. She didn't start that trend.

  • Maybe Rayy
    Maybe Rayy 5 hours ago

    This was an amazing video. Honestly, I'll never watch youtube the same way again.

  • kilimenjiro
    kilimenjiro 5 hours ago

    So many comments like "Oh yeah? Well you're not authentic either, so you're one to make fun of these people" Umm... yeah. She's very clear that her persona she presents in her videos isn't really her "authentic" self, it's a persona she puts on. And she's not making fun of them, she very clearly states at the end "This is more for your information, these people, myself included, are churning out a product, it's just faux 'authenticity' is what these creators use." This is a critical analysis of something, if you automatically think this is attacking these other creators you're not paying attention.

  • The Bossthusiast
    The Bossthusiast 6 hours ago

    Did this make anyone else really feel like eating cake?

  • Jonathan Lovelace
    Jonathan Lovelace 7 hours ago

    If I ever make a website, I'll probably use squarespace. Great video. Thanks.

  • Minoru Mineta
    Minoru Mineta 8 hours ago +1

    I smashed the like button. Now there's a crack on my phone screen :(

  • Kaiyou1691
    Kaiyou1691 9 hours ago

    I’ve really enjoy all your videos and am always excited when one come out. But the videos that I’ve actually been really missing are your Loose Canons. If you’re at a point where you’ve definitively moved on from than series, then I’ll be waiting for your next video essay with great anticipation. Again, they are all wonderful!
    But if you do by any chance decide to return to Loose Canon, I hope it would be alright if I request that you look at not necessarily a character but a setting as a character, in particular I would love to see an exploration of the Loose Canon of Hell.
    (If it’s not obvious, the Good Place got me thinking of this)
    Either way, keep making your magic and stay awesome!

  • John Macintosh
    John Macintosh 10 hours ago


  • John Macintosh
    John Macintosh 10 hours ago

    But what if it IS sincere?

  • John Macintosh
    John Macintosh 10 hours ago

    Let there be Contra influence.

  • John Macintosh
    John Macintosh 11 hours ago


  • Cymrogogogoch
    Cymrogogogoch 11 hours ago

    Noticed the Hobbit book on your shelf.
    You should make one, relatively short well made video about that someday.

  • Just Beyond The Corner Productions

    I don't know if you're done with Loose Canon, but what about Medusa?

  • BigGeekEmpire
    BigGeekEmpire 13 hours ago

    This girl is awesome. Still mad at myself she walked by me at comic con several years back and I never said hi. Smh. I just looked like an idiot but she was on a mission.

  • RetroStation 1989
    RetroStation 1989 13 hours ago

    Only thing I can say about this video -- as a TheXvid content spewer, like an open spigot of 'Hey Watch This!' -- is that there is no Content Guide channel here on this platform. There is no advertising for other channels/shows on any channel -- especially if they're a Premium subscriber to YT, no commercial content whatsoever.

    So, asking viewers to sub, like, share, etc. -- how is attention supposed to be garnered OR an authentic connection between the viewership and the creators supposed to catalyze OR grow?
    I don't agree with the premise that everyone asking for subs is doing it for some kind of hustle....But yeah - a channel with nearly half a million subs; springboarding off of a contest from a 'TheXvid Network' filled with misogynistic problems a plenty -- sponsored by Squarespace seems -- skeevy -- telling people NOT to promote their channels.
    I like the majority of the videos here, but I can't stay aboard as a subscriber while this kind of 'Don't do as I do, do as I say' horseshit is plied to the TheXvid viewers and content creators as 'Authentic'.
    This seems to be a TheXvid creator, who has what others are striving for telling them, "You're inauthentic if you use any means to garner a 'Like' or a 'Subscription' other than psychic brain waves, telepathy, or making non-content viral videos." (e.g. Charlie Bit Me)
    Unsubscribed, and the additional horseshit thing here is, because I'm not the target market for what this channel is selling; namely 'post-modern feminist rebellion - complete with Sylvia Plath quotes' -- I'm going to get labeled a sexist, and probably a man-splaining woman hater (a hilarious joke and a half, check me on Twitter).
    Best of luck, Lindsay.
    When y'all start smashing the patriarchy, I'm down.

    • kilimenjiro
      kilimenjiro 5 hours ago

      Someone wasn't as much of a fan as they claim if they clearly missed the point of the video. Like, there's literally a whole thing at the end that's completely the opposite of what you're claiming this video is...

    • Mpmqbi
      Mpmqbi 10 hours ago

      Wtf. Did you even watch the video? She's not condemning self-promotion, she's analyzing it.

  • LinkEX
    LinkEX 14 hours ago

    I've somehow never come across over any episode of "How to Cake it".
    But damn, this show has some next level shilling!
    It's basically an infomercial in the information age; using all the tricks of the trade social media advertisement has to offer.

  • LordNifty
    LordNifty 16 hours ago +1

    Throughout this video, I kept wondering what Bill Hicks would say.

  • skepticallypwnd
    skepticallypwnd 17 hours ago

    Nice video! Genuinely inspired some writing today. Thank you!
    PS. Alan (Captain Disillusion) had nothing but nice things to say about you, so that's why I swung by. Subscribing...

  • alwaysasn
    alwaysasn 19 hours ago

    I think I'd both love to take Lindsay out for a coffee and both wouldn't. I would because I'd love to pick her brain, and wouldn't because I'm not sure I'd be mentally prepared enough for her answers.

  • al4381
    al4381 21 hour ago

    I feel the inspiration from ContraPoint with you 80's theme

  • Onihikage
    Onihikage 23 hours ago

    "Don't try to be all fancy and shit."
    - Hank Green, 2018

  • Puck Chang
    Puck Chang Day ago

    Squarespace! if it exist we sponsor it! doesn't matter if it is an insightful video essay, or some weird comedy podcast about a guy that gets lost in a different dimension and befriends a wizard an a shape-shifting badger!

  • Julien Dev
    Julien Dev Day ago

    I think i am falling in love with you, but is it the youtube you only ? are you secretly making calls for emotions through your really detailed deconstructions of social mecanics ?
    Is every first letter or your script paragraph spelling.... (too far)

    Great video, as always

  • Aaron Little
    Aaron Little Day ago

    Just started watching the Norm Mcdonald show and they did the same thing: two show employees interacting with Norm before the show and implying the set crew, not a studio audience, is laughing.

  • Yora
    Yora Day ago +1

    Lindsay and Hank seem like just the right people to have this video. They appear to me as two people who are "genuinely inauthentic". Their style of presentation does not create the illusion of being spontaneous and unfiltered but is open about being well thought out and carefully prepared. But even while the presentation appears very calculated, the message comes across as very genuine. Precisely because it appears that they aren't trying to hide the artificial nature of the presentation.
    Though of cause, they might be soulless capitalists who carefully crafted just that illusion and successfully tricked me. ;)

  • TheBetabox
    TheBetabox Day ago

    In order to express my appreciation for this commentary; I both liked and commented. In order to prove my agreement with the points made herein; I did not subscribe.
    *oops* How is it that you look like someone spliced the DNAs of Thora Birch and Ellen Page?

  • Yora
    Yora Day ago

    The real question is: Where did she get a working VHS camera?

  • Yora
    Yora Day ago

    Oh my god, "I got a bag of milky ways" This takes me back.

  • skate fight
    skate fight Day ago

    Marry me

  • Mildly Amusing Channel

    You're just as "manufactured" as the people you're mocking, man... all those contrived emotions and sincerity for the camera? Insanely transparent. What, if anything, do you have to say that's original or interesting? Based on your uploads, you're just another pop culture commentator. Total opposite of "manufactured", right?

    • kilimenjiro
      kilimenjiro 5 hours ago

      Mocking? It's an analysis, not a criticism, she's very transparent that her persona is "manufactured." Sounds like someone felt more like complaining than actually watching.

  • ijarritos
    ijarritos Day ago

    this video is ambitious and messy

  • Bianca Fletcher-Gunev

    awesome vid

  • AnimeSunglasses
    AnimeSunglasses Day ago

    Now I'm trying to think of a good "Winter is Coming" parody shirt for your channel...

  • Kıyas-ı Batıl Sever

    Half of this episode I thought Nathan For You, where the production is end reality begins? You may never now. Use squarespace to create your own site.

  • Angela Lovell
    Angela Lovell Day ago

    I know there will be many more things to appreciate but GIRL, fondant is gross and pointless and gross, mainly.

  • ilikeceral3
    ilikeceral3 Day ago

    Callout to lindsay who hasn’t made a single one of those cakes

  • bradwolf07
    bradwolf07 Day ago

    This is the first time I've ever heard of How to Cake it

  • Frank Dizzle
    Frank Dizzle Day ago

    I'd say you sound like a professor, but not a stuffy, boring professor. One of those professors who's knowledgeable in her field *and* knows how to engage with her students. There's a lot of times where I don't think I'll be interested in the subject, but I find myself fascinated by what you're talking about. Then there are those times when you punctuate something you've said with a deadpan joke. I think I could listen to you talk about anything and actually learn something. I always enjoy your videos.

  • Beth Halverson
    Beth Halverson Day ago

    I've been thinking a lot about this and the way calls to action are used since watching this. I actually feel like it's become something that has shifted from just online media to TV. I watch a lot of reality competition shows, and many of them--especially ones which have started in the last five years or so--feature calls to action in some way. Sometimes it's as simple as a reminder to go to their website or get involved with voting, but it seems to be everywhere. And the idea of manufactured authenticity is also an important piece of recent competition shows. Making It, for example, is brand new and riding on the chemistry/personalities of Amy Pohler and Nick Offerman. There's a hashtag down in the corner with the show name, segment cuts with the Amy and Nick speculating about what the show should look like, reminders to go to their website... In the first episode, they not only start with a sketch of "hey, let's make a show!" but also at one point speculate as to why there should even be someone eliminated every week with Amy making the joke that they should add someone each week instead. Thanks to our online media, even our television media has become big on it. Other forms aren't immune either--I'm thinking of subscription book boxes and new release platforms that create forums and opportunities for discussion, as well as the ways movie advertising becomes interactive online and at cons. A lot of pop culture movies (think superheroes) are as much about how the off screen personalities jive with what is seen on screen. It's such an interesting concept that is most noticeable on TheXvid and online platforms, but other media has followed suit.

  • David Kellett
    David Kellett Day ago

    Hank Green = Hyperion Cantos confirmed. Like him, I'm also missing my copy of the first book. I think I let someone borrow it during the Bush administration.

  • C Hexagon
    C Hexagon Day ago

    This video is fuckin amazing!! Aspiring content creator here, and this might be the first time I've seen some of my anxieties about starting vocally illustrated on TheXvid lol...Thx for this

  • The Vegan Vlogger

    Lindsay, thank you for making videos. You're a real artist and your content is getting better and more engaging with each video

  • not myname
    not myname Day ago

    Nursing relies on affect. A lot.

  • Nada Doyle
    Nada Doyle Day ago

    I really like the production values in this video--the different "textures" of various video/film types.

  • EuskaltelEuskadi

    Every video you do, I'm like "damn, best ever Lindsay Ellis video!!" keep crushing it 💪

  • HallBr3gg
    HallBr3gg Day ago

    You just ruined TheXvid for me :(

  • mist
    mist Day ago

    Make a review of fondant.

  • mist
    mist Day ago

    1:17 is that... kimonotime?

  • mist
    mist Day ago

    the wokest vid you've made

  • Lachlan Martin
    Lachlan Martin Day ago

    I only just got here, but are you guys ok? (side note .. my customer service job is now looking more and more like Stockholm syndrome)

  • Loadatat
    Loadatat Day ago

    It's just describing another show in painful detail zzzzzz

  • Kyle Bennett
    Kyle Bennett 2 days ago

    The 4th wall breaking parts of How to Cake It reminds me of the shows with Joe Bob Briggs (Monstervision, The Last Drive-In).

  • Sammy Blaze
    Sammy Blaze 2 days ago

    First video I stumbled upon on. I liked it very much, there are many opportunities where you can see the efforts to make this video, well done!

  • Jaz
    Jaz 2 days ago

    As a woman my souls resonates when you mentioned woman critized or regarded negatively when asserting themselves or having a strong maybe unpopular opinion. It’s something I’ve reckoned with and recently got over as I internalised this mysoginy enforces onto us by the patriarchy. However, I must say you are a little condescending or snide when making a point you think nobody has thought of before which can be a bit off putting

  • Alicia Banister
    Alicia Banister 2 days ago

    I actually screamed when I saw Hank Green😂

  • Zach Peterson
    Zach Peterson 2 days ago

    Weird. Never really thought about WHY someone disagreeing with you in a video feels so personal. That manufactured intimacy creates the feeling of some sort of relationship where none exists.

  • Zach Peterson
    Zach Peterson 2 days ago

    As the occasional writer of right wing screeds at liberal youtubers, Holy shit this is a pretty brilliant video.

  • DjRapitops
    DjRapitops 2 days ago

    That veritasium bit at the end was spot on.

  • AmericanNohbuddy ™

    I liked and subscribed. So take that

  • Couch gaming news
    Couch gaming news 2 days ago +1

    What movie is this

  • voraminfantes
    voraminfantes 2 days ago

    @18:37 hurt my sould

  • Lorne Grimmer
    Lorne Grimmer 2 days ago

    go squarespace

  • AuricomSystems
    AuricomSystems 2 days ago

    This video made me wonder both why we value authenticity, and how we assess that something is/is not authentic. I can tell you that I believe the McElroy brothers (and dad) are 'authentic', but I can barely articulate what that means, nor why I feel that way. I mean, they've said more than once that they edit and prepare for shows and all that stuff. In fairness, I am legendarily dumb, but it's curious to think about. Thank you for this video!

  • Elouj Time Reaver
    Elouj Time Reaver 2 days ago

    Someone sitting on the floor in an empty corner while talking to multiple cameras, so authentic.

  • Lizardking73
    Lizardking73 2 days ago


  • ktelle
    ktelle 2 days ago

    it's absolutely absurd to expect people
    to be their authentic selves 100% of the time especially when they're at work. when you go to work, are you your most authentic self? do you clean up your behaviour? your language? your styling? of course you do. how utterly ludicrous to look at professional youtubers and complain that they're "not real". no they're not, but this is their job and they are selling a product.
    but whatever, how dare they use tested business strategies for profit like literally everyone else ever?!

  • Crystalpilot
    Crystalpilot 2 days ago

    Did a double take when I heard cum coat. Knew I was in for a doozy.

  • Bazil4444
    Bazil4444 2 days ago


  • Natalie Navarro
    Natalie Navarro 2 days ago

    I have been watching you for years and it's been great seeing how much your channel and videos have grown. I'm so happy you're working with PBS and your efforts are flourishing

  • scott ludwig
    scott ludwig 2 days ago

    feeling paranoid now

  • Max Moran
    Max Moran 2 days ago


  • Hesusio
    Hesusio 2 days ago

    "I'm coming for this dog."
    That can be interpreted in one of two ways.

  • anjetto1
    anjetto1 2 days ago

    I never interact with people. I'm probably a pretty easy customer to have. Give me the thing and we'll leave each other alone. I so rarely interact with TheXvid videos. I've found myself watching less and less videos, mostly for music. I've, weirdly, started going back to watching regular television when I thought I'd never do it again. At least the expectations are honest with them. Seeing TheXvid be more and more, and obnoxiously, about the algorithm has really turned me off of it.

  • Delaney Bradford
    Delaney Bradford 2 days ago

    Soooooooooo... Is Squarespace really that good?
    Edit: Probably the best ad I've ever seen.

  • Emma Shipe
    Emma Shipe 3 days ago

    I love your content. It is Koala-tea. I tend to really appreciate TheXvidrs who take making videos seriously and put hard work into it.

  • Salt Drinker
    Salt Drinker 3 days ago

    Reminder: Lindsay slandered AVGN's James Rolfe during the Ghostbusters debacle. Forgive, but never forget.

  • Jason Storey
    Jason Storey 3 days ago

    It's always great when the first video you see of a creator telegraphs enough quality and care of production that you feel comfortable subscribing before you even check the backlog :)

  • Shane Martins
    Shane Martins 3 days ago +1

    Unironically liked and subscribed. Or maybe it WAS ironic? Was this entire video reverse psychology? Do I even have free will at this point?
    Can't help but think of the Tool song "Hooker with a Penis".

  • GodOfPopTarts
    GodOfPopTarts 3 days ago

    Ever since watching this video, I've noticed more and more channels have adopted the, what I like to call, the Gillman Model (Regis & Kathy Lee reference, sorry). The off-camera producer-type person making comments and interacting with the once-solo host. I see it across all TheXvid genres, it's quite amazing. Authentic!

  • dragongirl7978
    dragongirl7978 3 days ago

    Wow, this was really deep. I never really thought about emotional labor, but it's so true. And it's not even that it's not authentic, it's just you only show a part. I had a class of seven-year-old Japanese students I loved teaching, but the one time I went to go teach them within an hour of sobbing with my mom after I buried my pet rat... definitely some emotional labor going on there to be authenticity bouncy and cheerful.

  • dragongirl7978
    dragongirl7978 3 days ago

    Oh gosh... Fondant. I swear, sometimes I think I'm the only one who still avoids fondant when I attempt novelty cakes. I was trying to look for inspiration to make a Great Wall of China cake, and ALL the designs used fondant. (I ended up using chocolate. 😁)

  • CalciumChief
    CalciumChief 3 days ago

    I guess I get why you'd put the "please like and subscribe" in your video, but I've always hated it. I appreciate people who put it at the end of the video, when the actual "content" ended and it's just some graphic with links added on. However, if the video's been going for some 20 seconds and I hear "Don't forget to subscribe", I almost instantly lose interest.

  • PJPF
    PJPF 3 days ago

    I tend to pay a lot of attention to discourse. Lately, I've commenting on various channels that I do not follow actions given in the imperative mode (commands). These youtubers with their "call to action" treat the audience as dogs trained with behaviourism.
    Not even my dog does what ask whenever I ask her anything; it turns out she's more independent and self-confident than thousands, if not millions, of internet users.
    Go mankind!

  • Zoe Glatt
    Zoe Glatt 4 days ago

    This is amazing, shares a lot of similarities with the argument I made recently for a segment of my PhD about TheXvid creators!

  • Brian Allan Hobbs
    Brian Allan Hobbs 4 days ago

    Not you, you're one of the good ones. Even though you went to U$C. ;-)

  • Emile Knight
    Emile Knight 4 days ago

    Thank you

  • vazak11
    vazak11 4 days ago


  • Josh Derak
    Josh Derak 4 days ago

    I've never hit that red bell button. I will like and subscribe though.

  • Steven South
    Steven South 4 days ago

    Ive always liked your videos, and i must say that I noticed you used some of the more casual structure yourself in this video, and you do it just as well as your more "structured" style. Overall, I just love your ability to built your point of view

  • The Cowboy Critic
    The Cowboy Critic 4 days ago

    Lindsay: (Calls herself out as a sucker.)
    Me: SUCKER!!!

  • Kyla Tea
    Kyla Tea 4 days ago

    Honestly, the one youtuber who I think is as genuine as they can be is Pan Pizza aka Rebel Taxi

  • Angelique
    Angelique 4 days ago

    Great video!

  • Vilkar Mooringstead
    Vilkar Mooringstead 4 days ago

    Fondant is hands down the worst

  • Esin12
    Esin12 4 days ago

    "Sometimes you need a man...about cake."
    Great stuff. Definitely smashed that like button.

  • DrexFactor Poi
    DrexFactor Poi 4 days ago

    WOW. So I'm not going to lie--I was super cynical through the first half of this video. You wouldn't be the first influencer to reposition themselves as being "more authentic" by casting light on the lack of authenticity inherent in social media (the fact that this is even a thing makes my head go ouch). But as you got into the idea of emotional labor and the toll it takes on creators as they are expected to essentially remain in character at all times hit very close to home and it's the most clear way I've ever heard this element of the job described. I really appreciate how you constructed the arguments in this video piece by piece and took it to a very different place than I was expecting. Very well done all around. Thank you for constructing a framework that explains so succinctly the psychological problems inherent in the influencer space and how they come to be. Kudos!

  • Megan Taylor
    Megan Taylor 4 days ago

    Ecapserauqs yb uoy ot Thguorb

  • restcure
    restcure 4 days ago

    "You're the good ones" ...
    stopped playback for a minute of laughter
    now back to our show

  • CanisLupis747
    CanisLupis747 4 days ago

    A wild Hank Green appeared!

  • Phirion
    Phirion 4 days ago