Meet The Stylist Who Made Over The NBA

  • Published on Feb 22, 2019
  • Rachel Johnson is the stylist who took LeBron James from NBA all-star to fashion superstar. James and Johnson's influence spread throughout the NBA and bled into other sports. Johnson's work with athletes has helped add diversity and inclusivity to the fashion industry.
    Following is a transcript of the video:
    Rachel Johnson: My name is Rachel Johnson. I am a celebrity wardrobe stylist and the CEO and president of the Thomas Faison Agency.
    Narrator: Throughout her career, Rachel Johnson has turned all-star athletes into fashion superstars. She's styled household names like LeBron James, Victor Cruz, Cam Newton, and Amar'e Stoudemire, and she's widely credited with making over the NBA.
    Cam Newton: Watching basketball games, you get a different idea when you start seeing just as many cameras covering the postgame as the walk-up as vice versa for any other sport, too.
    Narrator: But before she connected the fashion world with the sports world, Johnson pursued a degree in education.
    Johnson: I was two years into getting my degree to teach high school English when I met a gentleman named Groovy Lou who worked for P. Diddy, and he told me that there were black women who were responsible for creating images for celebrities. So, as soon as Groovy told me that this could be a viable career path for me, I knew that that's what I wanted to do.
    Narrator: After college, she worked for Essence Magazine then moved into styling musicians and eventually met Jalen Rose.
    Johnson: So Jalen was my first entry into the athlete world, and it was a beautiful way to enter the business because I was able to understand the mentality of an athlete. So the very next athlete I started working with was LeBron James, and I met him through Jay-Z, and working with LeBron is what really helped to completely change the way that the NBA dresses.
    I knew that in order for LeBron to be respected from a style standpoint, that he needed to be wearing recognizable, historic brands. Coming from a fashion standpoint where they just didn't understand men of this stature, they didn't understand necessarily the athletic world, I had to bring these two worlds together in a way that both of them could understand each other's language. So my goal was to bring him to these fashion houses and have looks created for him so that when he had press opportunities and opportunities to be in front of the camera, he was wearing what any other well-dressed actor would be wearing.
    Narrator: James became a global superstar. His exposure and Johnson's influence eventually permeated throughout the rest of the NBA, but Johnson's work didn't stop there.
    Johnson: I had been going to Europe. I had been going to Paris and Milan to attend fashion shows, and when I was there, I realized there was a huge gap. There was a huge opportunity there for my clients, for athletes, for black men in particular to attend these shows because there was absolutely no diversity present at all. Victor was my first client who was brave enough to attack the European market.
    Narrator: And Johnson and Cruz succeeded. Cruz became the face of Givenchy's fall and winter 2015 campaign.
    Johnson: On a day-to-day basis, my goals are to help build relationships with my clients and fashion brands, and once I figure out where it is that they want to be placed and how they want to be perceived by the public, that gives me the insight that I need to understand what brands I should connect them with, which events they should be attending, and then obviously what they're wearing.
    Victor Cruz: I call her my fairy fashion godmother because whenever I have a question or a debate about what I want to wear, how I want to wear it, I'll ask her.
    Narrator: Her work continues to break down barriers and spread throughout popular culture.
    Newton: For so long, the football player stigma has been this big, strong, masculine guy who may not have any style. All he just wants to do is just hit somebody, but now it's just a different demographic of how people approach athleticism in different ways.
    Johnson: So these last 10 years of focusing on athletes and really bringing the two worlds of fashion and athletes together has been to heighten the awareness of fashion designers and brands, to help them be more inclusive and create sizes that are available for everyone.
    #LebronJames #Fashion #BusinessInsider
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    Meet The Stylist Who Made Over The NBA
  • SportsSports

Comments • 214

  • TheEndIsHere FinalWarning

    hey rachel you need to style the US boxers you cant go wrong. especially the guys at 147 and the middle weights apart from Danny Jacobs hes the only one that knows how to dress.

  • ZSa7NBuA
    ZSa7NBuA 6 months ago

    Master troll! Getting these guys pay to be made to look like clowns and believing it's, 'fashion' hahaha

  • empty happily
    empty happily 6 months ago

    Ugly means stylish good too know

  • KevinCummings Fitness
    KevinCummings Fitness 6 months ago

    When did LeBron become a fashionable guy ?

  • PresidentSloane
    PresidentSloane 6 months ago

    I hate this woman. Lebron dresses like he shops at PCX.

  • L3-6ron LESPN
    L3-6ron LESPN 6 months ago

    Fashion icon? Lmao not even close wtf?

  • Faqeeh Collins
    Faqeeh Collins 6 months ago


  • Roland Tuason
    Roland Tuason 6 months ago

    Lebron looks good. He's got to look the part with all his icon status, his stardom, his millions, he just has to shine. Good for him. Got to style with class.

  • Alexander Martinez
    Alexander Martinez 6 months ago +1

    We need a vid on Westbrook’s designer next

  • Aplus_Nerd
    Aplus_Nerd 6 months ago +1

    LeBron wore a suit with some tight ass shorts, you can't call him a fashion icon. He looks like an idiot all the time.

  • Tyelise Nelson
    Tyelise Nelson 6 months ago

    Yaaassss Sis! Great video!

  • Matthew Scarcella
    Matthew Scarcella 6 months ago

    Fashion icon?!? 😂😂😂😂😂😂

  • ZB
    ZB 6 months ago

    Fashion Icon...

    Yea iight lol

  • El Diablo cabron
    El Diablo cabron 6 months ago +1

    Wait when was lebum james a fashion icon?🤣

  • Lil Dizzy
    Lil Dizzy 6 months ago

    and then u have westbrook

  • Anakin Cloutwalker
    Anakin Cloutwalker 6 months ago

    Man what ? Bron fashion style SUCKS

  • C. Lincoln
    C. Lincoln 6 months ago

    Is she the one that told Newton to wear men's long boots and carry a woman's purse?

    99,999,999 views 6 months ago +1

    Business insider , where's business in video

  • World Shaper
    World Shaper 6 months ago

    I just wasted 2 minutes of my life

  • krion of Laguna
    krion of Laguna 6 months ago +1

    Lmao lebron a fashion icon? Wtf!

  • Andrew Magwaro
    Andrew Magwaro 6 months ago

    To all the guys mocking LBJ's outfits on what magazine or what page do you appear bet you can't even make it to a walmart catalogue...

  • Kelly Oubre Jr.
    Kelly Oubre Jr. 6 months ago

    Bruhhh... LeBron has a stylist. What he payin her for!?

  • mallexjansen
    mallexjansen 6 months ago


  • Sergey Ivanov
    Sergey Ivanov 6 months ago

    Why do we need to know about this on a business channel?

  • T Hyslop
    T Hyslop 6 months ago

    What a bunch of utter B.S. Words strung together with no substance. Sell more illusion.

  • Lavar Stark
    Lavar Stark 6 months ago


  • Theron Wright
    Theron Wright 6 months ago

    Lebron dress better than mj. Mj fashion is trash

  • Reese Angle
    Reese Angle 6 months ago

    When the hell has Lebron ever been a fashion icon

  • Joe Traxx
    Joe Traxx 6 months ago +1

    She hasnt done anything for cam and the nba players listed but make them look like 🤡s

  • Jansen Burkholder
    Jansen Burkholder 6 months ago

    Just because you wear different looking clothing that no normal person would wear does not make you fashionable.

  • funny men
    funny men 6 months ago


  • Elvis Eugene
    Elvis Eugene 6 months ago

    Dwyane Wade is more of fashion icons than LeBron

  • Jordan K.
    Jordan K. 6 months ago

    I have so much respect for her because I want to pursue a career in fashion😜

  • Jordan K.
    Jordan K. 6 months ago

    Why is everyone being so disrespectful?? No matter what you say they both getting paid😊

  • MARS
    MARS 6 months ago

    I love LeBron, but he's not a fashion icon...I thought his mama James was dressing him.

  • MARS
    MARS 6 months ago

    No offense LeBron is not a fashion icon.

  • B. Couture Vibes Nyc
    B. Couture Vibes Nyc 6 months ago

    A woman's touch never hurt 👌🏽

  • Ben Klock
    Ben Klock 6 months ago

    No, thank you.

  • dudearchjohnson
    dudearchjohnson 6 months ago

    Give that man a purse and he can retire as the most hyped gay ever, as well as the shittiest bballer out there. He aint got shit on white chocolate 😎

  • thersten
    thersten 6 months ago +2

    I wouldn't be bragging about styling those men. You made them look like clowns 😂😂 She should have stuck to teaching High School English.

  • Lasse Thorn
    Lasse Thorn 6 months ago +6

    Michael Jordan is a fashion icon

  • Savarre Moise Ducas
    Savarre Moise Ducas 6 months ago

    She sucks... then

  • Adan Martinez
    Adan Martinez 6 months ago

    "FASHION ICON"🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

  • Fuuvk_ Boiii
    Fuuvk_ Boiii 6 months ago

    If you need a stylist and cant dress by yourself, you can never be a fashion icon in my eyes.

  • Night Rider
    Night Rider 6 months ago +1

    Hes is not a fashion Icon. And they dont even look that good

  • carstuff
    carstuff 6 months ago +3

    "Athletes can't dress"-Dudes who wear 2xl t-shirts and bootcut blue jeans

  • Jeffrey Xu
    Jeffrey Xu 6 months ago

    Don’t let this forget you that Warriors blew a 3-1 Lead

  • dabby dabby
    dabby dabby 6 months ago +2


  • Big Daddy Toyota Corola
    Big Daddy Toyota Corola 6 months ago +1

    Fashion icon? Dude looks good in a suit. Not that gay shit

  • Seong Park
    Seong Park 6 months ago

    Hahahahaha fashion icon? Come on way too early to be cracking up.

  • Herms Fresh
    Herms Fresh 6 months ago

    Lebron is a fashion icon? That dude dresses like he shops from a thrift shop.

  • AD X
    AD X 6 months ago

    i thought it was dwade lol

  • Tekk Luthor
    Tekk Luthor 6 months ago

    LeBron a fashion... Whaaat?

  • Earl Diaz
    Earl Diaz 6 months ago +1

    some of his outfits are trash

  • ruzzell907
    ruzzell907 6 months ago

    No wonder athletes are stylish now.

  • Neo Levert Malapane
    Neo Levert Malapane 6 months ago

    R.kelly stylist is on top of tgeir game..looking back to the 90' only now I realise how well he actually dressed, way ahead of the rest...

  • UnbreakableM1nd
    UnbreakableM1nd 6 months ago +1

    She is expert at hiding receding hairline.

  • Yusuf Wadud
    Yusuf Wadud 6 months ago +1

    These guys aren’t really style icons

  • WSG Man
    WSG Man 6 months ago +1

    Lmao girl did you do Jalens draft suit?

  • WSG Man
    WSG Man 6 months ago

    Aren't most of these styles obvious? Maybe I should be a celebrity wardrobe stylist lmao. It's a very good marketing plan though.