An Introduction to DayLite by TouchPoints

  • Published on Nov 9, 2018
  • DayLite by TouchPoints is the latest tool from the IPA for analysing the behaviour of target audiences across the week using TouchPoints: Diary, Questionnaire and Passive Data.
    DayLite offers quick easy access to key insights including: Demographic profiles. activities, who people spend their time with, media consumption, shopping, travelling, smartphone and tablet usage and even mood and emotional data.
    Find out more at

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