An Introduction to DayLite by TouchPoints
- Published on Nov 9, 2018
- DayLite by TouchPoints is the latest tool from the IPA for analysing the behaviour of target audiences across the week using TouchPoints: Diary, Questionnaire and Passive Data.
DayLite offers quick easy access to key insights including: Demographic profiles. activities, who people spend their time with, media consumption, shopping, travelling, smartphone and tablet usage and even mood and emotional data.
Find out more at ipa.co.uk/DayLite